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From Perplexity to Google AI Overviews: The New Era of Search Optimization

From Perplexity to Google AI Overviews: The New Era of Search Optimization

[Written by Guest Blogger and Zupo Founder, Jason Khoo] Search depth and intent assessment are evolving at a faster rate than ever. This growth is fueled primarily by advancements in AI. Tools like Perplexity and Google’s AI Overviews are changing...

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Top HubSpot Updates - Monday Recap - September 15, 2025

Top HubSpot Updates - Monday Recap - September 15, 2025

With HubSpot rolling out new features every week, it can be tough to know which ones really matter — and that’s where we come in. This week’s updates...

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Highlights From INBOUND 2025: AEO, AI Agents, and HubSpot's Next Chapter

This year’s INBOUND was, by all accounts from our team, absolutely exceptional. Hosted in a new city for the first time ever, the event was brimming...

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Top HubSpot Updates - Monday Recap - September 8, 2025

Top HubSpot Updates - Monday Recap - September 8, 2025

HubSpot just wrapped its annual INBOUND conference, and as expected, the product updates are packed. From brand-new tools like Marketing Studio and...

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INBOUND 2025: Unified, Smarter, Faster: Here’s What Matters

INBOUND 2025 - Unified, Smarter, Faster: Here’s What Matters

Buckle up marketers, HubSpot's fresh announcements at INBOUND are anything but boring! Here is your straight-to-the-good-stuff highlight of the...

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Zero-Click Internet: What Marketers Are  Saying About An AI-Driven

Zero-Click Internet: What Marketers Say About The AI-Driven "Death of Websites"

We're all watching our website traffic drop. The prominence of users searching for information by asking their favorite virtual or AI assistant is...

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Top HubSpot Updates - Monday Recap - August 25, 2025

Top HubSpot Updates - Monday Recap - August 25, 2025

This week’s HubSpot updates are all about smarter workflows, cleaner reporting, and tighter content integration. Whether you’re building custom...

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Top HubSpot Updates - Monday Recap - August 18, 2025

Top HubSpot Updates - Monday Recap - August 18, 2025

HubSpot’s latest updates bring fresh ways to dig deeper into your data, clean up your lists, and track where your traffic is really coming from....

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Orange Marketing Wins Bronze Stevie® Award for The Truth About Email Deliverability

Orange Marketing Wins Bronze Stevie® Award for The Truth About Email Deliverability

We’re thrilled to share some exciting news! Orange Marketing has been awarded a Bronze Stevie® Award in the Best Ebook category in the 2025...

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Your Sales Playbook Is a Mess.  AI Can Fix That.

Your Sales Playbook Is a Mess. AI Can Fix That.

A lot of B2B teams either don’t have a sales playbook, or it’s buried in a Google Drive folder labeled something like “Sales Resources – FINAL v27,”...

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hubspot updates august 11 2025

Top HubSpot Updates - Monday Recap - August 11, 2025

This week, HubSpot adds AI-powered tools and smarter controls to boost efficiency. Highlights include cloning landing pages with AI, collecting...

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How to use HubSpot For Trade Show Planning & Follow-up

How to use HubSpot For Trade Show Planning & Follow-up

If you’re like a lot of our clients, when it comes to conferences, with limited resources you’re expected to plan the whole show, capture leads,...

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august 4 hubspot updates

Top HubSpot Updates - Monday Recap - August 4, 2025

Tired of chasing down invoices, cleaning up CRM dramas, or writing one more LinkedIn post? HubSpot’s latest updates are here to do the grunt work for...

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HubSpot’s New Calculated Properties: A Nerdy but Useful Upgrade

HubSpot’s New Calculated List Properties: A Nerdy but Useful Upgrade

If you’re a HubSpot nerd (guilty 🙋‍♀️), this one’s for you. Buried inside a recent product update is a small but mighty new feature: Calculated...

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Top HubSpot Updates - Monday Recap - July 28, 2025

Top HubSpot Updates - Monday Recap - July 28, 2025

This week, HubSpot rolled out some powerful updates that blend automation, AI, and usability, helping teams work faster, stay organized, and uncover...

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Less Work, Smarter Insights: HubSpot Deep Research Connector for ChatGPT

Less Work, Smarter Insights: HubSpot Deep Research Connector for ChatGPT

HubSpot just dropped something new for those of us living in the CRM every day: the HubSpot Deep Research Connector for ChatGPT. It lets you query...

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Top HubSpot Updates - Monday Recap - July 21, 2025

Top HubSpot Updates - Monday Recap - July 21, 2025

This week, HubSpot continues to roll out updates that streamline operations and reduce manual effort across teams. Whether you're looking to scale...

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making magic with hubspot quotes_demo how-to

Making Magic with HubSpot Quotes: A New Way to Make Deals

If you’ve ever stitched together a Word doc, manually calculated line items in a spreadsheet, or waited five days for someone to scan a signed...

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Top HubSpot Updates - Monday Recap - July 14, 2025

Top HubSpot Updates - Monday Recap - July 14, 2025

From improving data accuracy to collecting smarter feedback and enhancing sales prioritization, this week’s HubSpot updates offer practical...

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[new ebook] marketing to AI - 10 tactics you need to show up everywhere

[New Ebook] Marketing to AI: The Tactics You Need to Show Up Everywhere

You’ve spent years learning how to market to people. But what happens when the gatekeepers to your prospects aren’t people at all? That’s the reality...

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Top HubSpot Updates - Monday Recap - July 7, 2025

Top HubSpot Updates - Monday Recap - July 7, 2025

These recent HubSpot updates are especially relevant for admins managing user roles, permissions, and CRM data structure. While there are no flashy...

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Top HubSpot Updates - Monday Recap - June 30, 2025

Top HubSpot Updates - Monday Recap - June 30, 2025

With the 4th of July holiday upon us, it’s a lighter release cycle again this week, but there are still two meaningful updates worth your attention....

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7 Power Moves for HubSpot’s Sales Workspace

7 Power Moves for HubSpot’s Sales Workspace

If you’re trying to keep your sales team focused and productive, the latest updates to the Sales Workspace are worth a closer look. During a recent...

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Top HubSpot Updates - Monday Recap - June 23, 2025

Top HubSpot Updates - Monday Recap - June 23, 2025

It’s a quiet week on the HubSpot release front, possibly a result of their upcoming holiday slowdown from June 30 - July 4th., but there are is one...

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HubSpot Enterprise Power  on a Pro Budget

HubSpot Enterprise Power on a Pro Budget

Let’s talk about a little-known HubSpot hack that gives you Enterprise power—without the Enterprise price tag. Most teams assume Enterprise = big...

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Top HubSpot Updates - Monday Recap - June 16, 2025

Top HubSpot Updates - Monday Recap - June 16, 2025

This week we’ve got some exciting new features to supercharge your marketing operations and streamline your customer communications. Whether you're...

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CASE STUDY:  WHAT’S LURKING  IN YOUR HUBSPOT?  HOW TO REVEAL THE GAPS

CASE STUDY:  WHAT’S LURKING  IN YOUR HUBSPOT?  HOW TO REVEAL  THE GAPS

If your HubSpot instance has grown over time, running automation, member engagement, sponsorships, marketing, and sales, it’s likely carrying more...

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Top HubSpot Updates - Monday Recap - June 9, 2025

Top HubSpot Updates - Monday Recap - June 9, 2025

From extending AI-powered support across every Pro+ Hub to simplifying CRM record management, this week's updates are all about helping teams work...

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Busy Owner? Turn Your Conversations Into LinkedIn & Blog Posts!

No sugarcoating it: you're swamped. Between client calls, putting out fires, and actually running your business, the last thing you want to think...

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Top HubSpot Updates - Monday Recap - June 2, 2025

Top HubSpot Updates - Monday Recap - June 2, 2025

For the week ending May 31, 2025, HubSpot rolled out several updates that help you work faster and smarter, from AI-powered video chapter editing to...

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Eternal Struggle: Explaining the Difference Between Sales Sequences and Marketing Emails

The Eternal Struggle: Explaining the Difference Between Sales Sequences and Marketing Emails

Every time we onboard a new HubSpot client, we know it's coming. That moment when we have to explain the difference between sales sequences and...

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How to Automate Presentation Follow-Up Using QR Codes, Forms, and Sequences in HubSpot

How to Automate Presentation Follow-Up Using QR Codes, Forms, and Sequences in HubSpot

If you attend conferences, industry events, or meetings where you present to potential buyers or partners, you’ve probably wrestled with the same...

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saas_medical_startup_hubspot service

SaaS Medical Startup's Website Makeover Doubles Traffic and Leads

Overview An education technology startup that sells advanced extended reality apps to medical and nursing schools reached out for marketing support...

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Top HubSpot Updates - Monday Recap - May 19, 2025

Top HubSpot Updates - Monday Recap - May 19, 2025

Another week, another round of smart upgrades from HubSpot. This batch is especially handy if you manage email marketing, video content, contact...

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AI Eating Your Search? Actions B2Bs and Nonprofits Can Take Now!

AI Eating Your Search? Actions B2Bs and Organizations Can Take Now!

If you run a B2B or nonprofit, you're probably pretty anxious about the rapid shift in how your audience finds information online. Influential voices...

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Top HubSpot Updates - Monday Recap - May 12, 2025

Top HubSpot Updates - Monday Recap - May 12, 2025

HubSpot continues to level up productivity and automation across its platform, and this week’s updates are no exception. Whether you're streamlining...

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Failure to Launch: Why Your HubSpot Marketing Implementation Is on Life Support

Failure to Launch: Why Your HubSpot Marketing Implementation Is on Life Support

Ever bought a fancy new car, drove it off the lot, parked it in your garage, and then just... never drove it again? Of course not. That would be...

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Top HubSpot Updates - Monday Recap - May 5, 2025

Top HubSpot Updates - Monday Recap - May 5, 2025

This week, HubSpot rolled out several updates that make life easier for sales and marketing teams alike. Whether you're generating leads from social...

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From Blog to Inbox: HubSpot’s Newsletter and Social Media Automation in One

From Blog to LinkedIn to Inbox: HubSpot’s Blog Newsletter and Social Media Automation in One

Publishing a blog post is just the beginning. The real magic happens when that post makes its way into your audience’s inbox and across your social...

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Top HubSpot Updates - Monday Recap - Apr 28, 2025

Top HubSpot Updates - Monday Recap - Apr 28, 2025

From cleaner data and improved customer experience to better sales reporting, this week's HubSpot updates offer some big wins across your entire...

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Case Study: When Orders Are Trapped in Email Threads, Here’s What To Do

Case Study: When Orders Are Trapped in Email Threads, Here’s What To Do

Marketing teams aren’t the only ones who struggle with outdated systems—operations and sales teams feel it too. That was the case for Jewel Box...

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Top HubSpot Updates - Monday Recap - Apr 21, 2025

Top HubSpot Updates - Monday Recap - Apr 21, 2025

Another week, another batch of HubSpot updates designed to make your life easier and your marketing, sales, and service teams more efficient.

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Best Practices for Marketing Email Sending Domain Setup

Don't Kill Deliverability: Best Practices for Marketing Email Sending Domain Setup

You can have the world’s best subject line and the cleanest list—but none of it matters if your emails never make it to the inbox. And if your...

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Top HubSpot Updates - Monday Recap - Apr 14, 2025

Top HubSpot Updates - Monday Recap - Apr 14, 2025

At Orange Marketing, our team keeps a close eye on the latest HubSpot product updates every week—and this week, we sifted through a record-breaking...

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[New Playbook] The Truth About B2B Marketing:  What To Do Right Now!

[New Playbook] The Truth About B2B Marketing: What To Do Right Now!

Let’s cut to the chase: B2B marketing isn’t a gamble—it’s an investment. But too many companies still treat it like a slot machine. They drop in a...

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show them the money - make your pricing public

Show Them The Money: Why We Made Our Pricing Public—and What Happened Next

Last November, we did something that would give most B2B marketers hives: we published our pricing on our website. All of it. Right there for the...

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Top HubSpot Updates - Monday Recap - Apr 7, 2025

Top HubSpot Updates - Monday Recap - Apr 7, 2025

Each week, HubSpot delivers new features and enhancements to help teams work smarter, not harder—and this week is no exception. Whether you're deep...

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Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Think back to the last big purchase you made. Did you call a salesperson right away? Nah. You Googled it, compared options, checked reviews, peeked...

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Marketing Therapy

New Orange Marketing Service: Navigating Marketing Challenges with Marketing Therapy

Explore how our innovative Marketing Therapy service provides the support and solutions marketers need during tough times. The Birth of Marketing...

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Top HubSpot Updates - Monday Recap - Mar. 31, 2025

Top HubSpot Updates - Monday Recap - Mar. 31, 2025

Staying on top of HubSpot’s latest updates ensures you’re maximizing its powerful tools and making the most of new efficiencies. This week, three key...

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Why HubSpot Beats Freshdesk for a Unified Customer Experience

Why HubSpot Beats Freshdesk for a Unified Customer Experience (And What Happened When One Company Made the Switch)

If you're running a B2B company, you know the challenge: marketing, sales, and customer support all need to work together seamlessly, but often...

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Top HubSpot Updates - Monday Recap - Mar. 24, 2025

Top HubSpot Updates - Monday Recap - Mar. 24, 2025

Keeping your HubSpot portal optimized means staying on top of the latest updates—and this week, two key improvements stand out. HubSpot is making...

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The Future of High-Quality Lead Databases: Build Smarter, Engage Better

The Future of High-Quality Lead Databases: Build Smarter, Engage Better

Marketers love numbers—big ones, especially. More leads. More emails sent. More contacts in the database. But reality check: a bloated lead list does...

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Top HubSpot Updates - Monday Recap - Mar. 17, 2025

Top HubSpot Updates - Monday Recap - Mar. 17, 2025

Here’s what’s new in HubSpot this week! From powerful new knowledge base customization tools to a health score builder for better customer success...

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When HubSpot Feels Too Complicated, Here’s What You Can Do

Case Study: When HubSpot Feels Too Complicated, Here’s What You Can Do

Marketing automation is supposed to simplify your job, not make it harder. But what happens when your HubSpot setup is so intricate that even a...

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HubSpot Sequences vs. Workflows

HubSpot Sequences vs. Workflows: What's the Difference?

Everyone wants to be able to send multiple messages to prospects in a given order. Or maybe based on actions taken or not taken by the prospect....

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LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

If you’ve been trying to use LinkedIn to reach your customers and prospects, you’ve probably felt it: that gut-wrenching frustration of pouring time...

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Are Your Campaigns Doomed to Spam Folders? New Guide!

Are Your Email Campaigns Doomed to Spam Folders? New Guide!

Email marketing isn’t just about hitting send—it’s about making sure your message actually lands where it matters: the inbox. But that’s easier said...

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Top HubSpot Updates - Monday Recap - Mar. 10, 2025

Top HubSpot Updates - Monday Recap - Mar. 10, 2025

This week’s HubSpot updates introduce powerful tools like calendar-based out-of-office syncing, greater control over record merges, higher-powered...

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Top HubSpot Updates - Monday Recap - Mar. 3, 2025

Top HubSpot Updates - Monday Recap - Mar. 3, 2025

HubSpot continues to roll out updates to help you optimize your marketing, sales, and reporting efforts. This week’s updates include A/B testing for...

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Sales Team Still Avoiding HubSpot's Meeting Scheduler? It’s Time to Fix That

Sales Team Still Avoiding HubSpot's Meeting Scheduler? It’s Time to Fix That!

Let’s talk about one of the easiest ways to eliminate scheduling back-and-forth and boost your sales team’s efficiency—HubSpot Meeting Links. Every...

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Sync or Sink? When Sales & Marketing Click

Sync or Sink? When Sales & Marketing Click

Picture this: You’re running a relay race, but instead of seamlessly passing the baton, your teammate hurls it over their shoulder while running in...

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Ditch salesforce Drama HubSpot Makes Your CRM Rock!

Case Study | Ditching Salesforce Drama | HubSpot Makes CRM Rock

Migrating from Salesforce to HubSpot can feel like playing Jenga with your data—one wrong move and everything topples. But what if you could make the...

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Top HubSpot Updates - Monday Recap - Feb. 24, 2025

Top HubSpot Updates - Monday Recap - Feb. 24, 2025

HubSpot is rolling out powerful new features to improve efficiency. This week’s updates include enhanced filtering for anniversaries, expanded...

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Top HubSpot Updates - Monday Recap - Feb. 10, 2025

Top HubSpot Updates - Monday Recap - Feb. 10, 2025

Let’s take a look at the newest HubSpot updates that can help you work smarter and more efficiently. This week’s highlights include improved bot...

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Top HubSpot Updates - Monday Recap - Feb. 3, 2025

Top HubSpot Updates - Monday Recap - Feb. 3, 2025

January felt like it lasted forever, but we made it—welcome to February! As we kick off a new month, HubSpot has rolled out some exciting updates to...

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Turning B2B Paid Media into a Lead-Generating Powerhouse

⚡Turning B2B Paid Media into a Lead-Generating Powerhouse ⚡

Paid media can feel like throwing money into a black hole of clicks, impressions, and... crickets. But it doesn’t have to be that way. Orange...

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Cold Email Roulette: Are You Gambling with Your Marketing Dollars

Cold Email Roulette: Are You Gambling with Your Marketing Dollars?

If you’re in marketing, you’ve wrestled with cold email outreach at some point. Our CEO recently posted about cold email on LinkedIn and grabbed...

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Step-by-Step: Merging or Rebranding LinkedIn Showcase or Company Pages

Step-by-Step: Merging and Rebranding LinkedIn Showcase or Company Pages

metimes you need to rebrand. Sometimes you need to merge your LinkedIn presence. Whether it’s rebranding to reflect your evolving company identity or...

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Top HubSpot Updates - Monday Recap - Jan. 27, 2025

Top HubSpot Updates - Monday Recap - Jan. 27, 2025

HubSpot continues to roll out updates designed to simplify and elevate your marketing and sales strategies. This week’s highlights include smarter...

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Why B2B Marketers Should Use Custom Campaign Tagging for HubSpot List Imports

Why B2B Marketers Should Use Custom Campaign Tagging for HubSpot List Imports

As a B2B marketer, you're probably juggling multiple campaigns, list uploads, partner marketing efforts, and events—all while trying to prove the ROI...

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Top HubSpot Updates - Monday Recap - Jan. 20, 2025

Top HubSpot Updates - Monday Recap - Jan. 20, 2025

This week, we’re diving into the latest features designed to streamline workflows, enhance usability, and improve data management. Read on for a...

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The B2B Professional's Guide to Winning on LinkedIn

Many professionals consider LinkedIn useful only when looking for a job or hiring new team members. But successful B2B leaders know better—they...

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Top HubSpot Updates

Top HubSpot Updates - Monday Recap - Jan. 13, 2025

With the new year in full swing, HubSpot is kicking things off with updates to help you achieve your goals and work smarter in 2025. Let’s take a...

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Top HubSpot Updates December 23, 2024

Top HubSpot Updates - Monday Recap - Dec. 23, 2024

While the world slows down for the holidays, HubSpot keeps the momentum going! This week, we’re back with a fresh roundup of the latest updates to...

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Orange Marketing 2024 Wrapped

🔥 Orange Marketing 2024 Wrapped: Our Top Content

As we close out another successful year at Orange Marketing, we’re taking a moment to look back at the resources that resonated most with our...

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hubspot breeze data enrichment tools instruction

Breeze Data Enrichment: Is It Worth Your Investment?

If you're anything like us, you always look for tools to add more oomph to your data game. Recently, we got our hands on the HubSpot Breeze Data...

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Top HubSpot Updates December 16, 2024

Top HubSpot Updates - Monday Recap - Dec. 16, 2024

The holidays are right around the corner, but HubSpot isn’t slowing down! This week brings a fresh batch of updates to keep you moving forward as the...

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Why B2B Companies Should Put Pricing on Their Website

Why B2B Companies Should Put Pricing on Their Websites

Let’s cut to the chase: B2B buyers are savvy, resourceful, and allergic to ambiguity. They expect transparency when evaluating vendors, and in the...

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Top HubSpot Updates December 9, 2024

Top HubSpot Updates - Monday Recap - Dec. 9, 2024

As the holiday season approaches and the year comes to a close, we’re bringing you this week’s HubSpot updates. From new features to improvements,...

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top hubspot updates dec 2

Top HubSpot Updates - Monday Recap - Dec. 2, 2024

Welcome back to our weekly HubSpot Updates Recap! This week, it’s all about Forms—a cornerstone of inbound marketing. Whether you’re collecting...

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Recording: Inside the magic of hubSpot's Breeze AI

Get the Recording: Inside the Magic of HubSpot's Breeze AI

On Thursday, November 21st, Orange Marketing hosted a live 30-minute session showcasing HubSpot’s new Breeze Content Agent, an AI-powered tool...

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Top HubSpot Updates November 25, 2024

Top HubSpot Updates - Monday Recap - Nov. 25, 2024

Welcome to this week’s roundup of the top HubSpot updates! We've handpicked our favorite new features to keep you ahead of the game. Whether you're...

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Top HubSpot Updates November 18, 2024

Top HubSpot Updates - Monday Recap - Nov. 18, 2024

Thanks for tuning in to our weekly HubSpot Updates recap! This week, there were some interesting updates that are worth checking out, so let's get...

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Guru 2024 Recap: Why Jay Schwedelson’s Email Conference Is Like, Totally Tubular

Grab your leg warmers, dust off that Walkman, and get ready to jump into the email marketing DeLorean! Jay Schwedelson's online Guru Conference 2024...

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Marcus Sheridan's IMPACT 2024: Breaking Rules & Making Waves in Marketing

Marcus Sheridan's IMPACT 2024: Breaking Rules & Making Waves in Marketing

If you missed Marcus Sheridan’s IMPACT 2024 conference, don’t worry—I’m here to fill you in on the juiciest takeaways after attending the event in...

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Top HubSpot Updates November 11, 2024

Top HubSpot Updates - Monday Recap - Nov. 11, 2024

It's that time of the week—we're here with our weekly HubSpot Updates Recap! This week brought some interesting enhancements that we're excited to...

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Top HubSpot Updates November 4, 2024

Top HubSpot Updates - Monday Recap - Nov. 4, 2024

It's that time of the week again—we are back with our weekly HubSpot Updates Recap! We're here to keep you in the loop with the top tweaks and...

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Orange Marketing Demos How They Use HubSpot’s Breeze to Create Content

[Live Session] Orange Marketing Demos How They Use HubSpot’s Breeze to Create Content

In this live 30-minute session on Thur, Nov. 21st, we will demonstrate how Orange Marketing leverages HubSpot’s Breeze Content Agent, a new...

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Top HubSpot Updates October 28, 2024

Top HubSpot Updates - Monday Recap - Oct. 28, 2024

It's that time of the week again—we are back with our weekly HubSpot Updates Recap! We're here to keep you in the loop with the top tweaks and...

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marketing school podcast_neil patel and eric siu

When I Asked Neil Patel and Eric Siu the Tough Questions

What a wild ride! Earlier this month, I had the pleasure of hopping on the Marketing School podcast hosted by Neil Patel (Neil Patel Digital) and...

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Top HubSpot Updates October 21, 2024

Top HubSpot Updates - Monday Recap - Oct. 21, 2024

Welcome back to another weekly Top HubSpot Updates recap, where we highlight the most important changes and improvements from the past week. Discover...

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badges that mean business how professional accreditations drive success

🏅 Badges That Mean Business: How Professional Accreditations Drive Success

We’re thrilled to share insights from my recent LinkedIn post on professional badges because these deal-closing tips can seriously boost your...

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Top HubSpot Updates October 14, 2024

Top HubSpot Updates - Monday Recap - Oct. 14, 2024

Hello! This week's recap of HubSpot Updates is here to keep you informed about the newest features and enhancements HubSpot has introduced. These...

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HubSpot's Breeze For Dummies: 4 Quick Video Tutorials

HubSpot's Breeze For Dummies: 4 Quick Video Tutorials

Are you a B2B marketer overwhelmed by HubSpot’s latest tools and capabilities? Breeze, HubSpot’s AI-powered engine, has everyone talking—but if...

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Top HubSpot Updates October 7, 2024

Top HubSpot Updates - Monday Recap - Oct. 7, 2024

Hey there! Welcome to this week's HubSpot Updates recap. We're here to keep you up to date with the latest features and improvements HubSpot has...

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Takeaways From Top INBOUND 2024 Streaming Sessions

High 5: Takeaways From Top INBOUND24 Streamed Sessions

Everyone (and us!) in the HubSpot Universe is still reeling from the annual INBOUND conference earlier this month. If you work with (or for) HubSpot,...

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Top HubSpot Updates September 30, 2024

Top HubSpot Updates - Monday Recap - Sep. 30, 2024

Welcome to this week's HubSpot Updates recap! As always, we're here to keep you informed on the latest features and improvements HubSpot has rolled...

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Top HubSpot Updates September 23, 2024

Top HubSpot Updates - Monday Recap - Sep. 23, 2024

Welcome to this week’s HubSpot Updates recap! We're still on cloud nine after attending HubSpot's INBOUND 2024. We mingled, we learned, and now we're...

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inbound-24

INBOUND 24 Announcement Insights

INBOUND official wrap-up and announcement insights (well,Orange Marketingthoughts anyway). OVERALL. Best Inbound since 2019. It feels like "we're...

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Top HubSpot Updates September 16, 2024

Top HubSpot Updates - INBOUND Partner Day Eve - Sep. 16, 2024

Welcome to our weekly HubSpot Updates recap! We are currently on our way to HubSpot's annual conference in Boston, INBOUND 2024! 🛫 As always, right...

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6 Inbound Lead Gen Tips to Boost Your Startup’s Growth

6 Inbound Lead Gen Tips to Boost Your Startup’s Growth

As a startup, you’ve built something remarkable, but now you need to get it in front of the right people. Inbound lead generation is the key to...

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Top HubSpot Updates September 9, 2024

Top HubSpot Updates - Monday Recap - Sep. 9, 2024

Top HubSpot Updates for the past week ending September 9, 2024: An AI assistant to build contact lists, New Campaigns ROI reporting, And an Adobe...

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Get Your Hands on More B2B Customer Reviews, Testimonials, and Case Studies

Get Your Hands on More B2B Customer Reviews, Testimonials, and Case Studies

Over 90% of B2B buyers read customer reviews before making significant purchases(1), with most software buyers reading up to 10 reviews before...

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HubSpot Alert: Sunsetting

HubSpot Alert: Sunsetting "Became a" Lifecycle Stage Properties Nov. 20, 2024

HUBSPOT ALERT! Don't ignore this message that you may be seeing in your HubSpot portal: "Legacy contact properties will begin to be deprecated...

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Top HubSpot Updates August 26, 2024

Top HubSpot Updates - Monday Recap - Aug. 26, 2024

Top HubSpot Updates for the past week ending August 26, 2024: Lead Scoring, "Freezing" Multiple Columns, Home for Marketers.

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CTAs and Pop-ups

5 Things to Know About HubSpot’s CTA and Pop-Up Shenanigans

So, you’re a savvy B2B marketer who’s been riding the HubSpot wave, popping CTAs and sliding in pop-ups like a digital ninja. But just when you...

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Top HubSpot Updates August 19, 2024

Top HubSpot Updates - Monday Recap - Aug 19, 2024

Welcome to the latest HubSpot Updates Recap, where we chat about the latest and greatest that HubSpot has rolled out. Top HubSpot Updates for the...

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Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge B2B marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM into a separate...

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Scaling Smart: How HubSpot Service Beats Zendesk for B2Bs

Choosing the right customer service and CRM platform can be the catalyst for explosive growth or the anchor that drags your B2B down. In a...

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Top HubSpot Updates - Weekly Recap - August 12, 2024

Top HubSpot Updates - Monday Recap - Aug. 12, 2024

Hello fellow HubSpot-ers! We are back to keep you in the loop with the latest HubSpot updates for the week of August 12, 2024. There are some big...

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Subdomains Vs Subdirectories What Is Important For B2B SEO

Subdomains Vs Subdirectories: What's Best For B2B SEO

One of the longest-running debates in SEO is the use of “subdomains or subdirectories" for website content such as blogs, landing pages, and resource...

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