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Why We Love ZeroBounce ONE for Email Marketing Success

Why We Love ZeroBounce ONE for Email Marketing Success

If email is an important part of your marketing strategy, building your list and creating great content are only part of the job. Your emails also have to reach the inbox. That is why we love ZeroBounce. And we are writing this article to explain it...

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HubSpot Updates - Monday Recap - September 28, 2026

HubSpot Updates - Monday Recap - September 28, 2026

This week we continue to unpack some of the many HubSpot updates that came out around and during UNBOUND earlier this month. There is plenty to talk...

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HubSpot Updates - Monday Recap - September 21, 2026

HubSpot Updates - Monday Recap - September 21, 2026

This week’s HubSpot update is a big one, and for good reason. UNBOUND 2026 just wrapped, and HubSpot rolled out a huge wave of new features, with AI...

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[LIVE SESSION OCT 2] Fresh From Boston: Unpacking HubSpot's UNBOUND 2026 Announcements

LIVE BRIEFING - Oct 2 - Fresh From Boston: Unpacking HubSpot's UNBOUND 2026 Announcements

[LIVE BRIEFING OCTOBER 2nd YOU DO NOT WANT TO MISS] Forget what you know about HubSpot’s annual conference. Next week, INBOUND becomes UNBOUND, with...

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HubSpot Updates - Monday Recap - September 8, 2026

HubSpot Updates - Monday Recap - September 8, 2026

It’s a lighter week for live HubSpot updates, but definitely not a quiet one behind the scenes. HubSpot’s Product Updates page currently has six...

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Doubling Down on B2B Email in the Face of AI: ZeroBounce Session Recap

Doubling Down on B2B Email in the Face of AI: ZeroBounce Session Recap

On August 27th, our CEO Rebecca Gonzalez sat down live with Luke Glasner, ZeroBounce's Director of Email Deliverability, for Inbox Denied: What's...

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We Scored an A+ From the BBB. Here's Why We Care.

We Scored an A+ From the BBB. Here's Why We Care.

We spend a lot of time helping B2Bs and nonprofits build credibility, not just with prospective customers, donors, and partners, but with the AI...

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HubSpot Updates - Monday Recap - August 31, 2026

HubSpot Updates - Monday Recap - August 31, 2026

With UNBOUND 26right around the corner, HubSpot is rolling out plenty of updates, and this week is no exception. From deeper AI integrations with...

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case study: manufacturer aligns sales, marketing & service on hubspot

Case Study: Manufacturer Aligns Sales, Marketing & Service on HubSpot

If you build custom, form-fit-function hardware, you already know most sales software wasn't designed with you in mind. Typically it's built for a...

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OM_Wins_Pinnacle_Award_2026

Orange Marketing Wins Platinum at 2026 Pinnacle Awards for AI-Powered Marketing Innovation

Orange Marketing has won aPlatinum Pinnacle Awardin the AI-Powered Marketing Innovation category of the 2026 Pinnacle Awards for Marketing &...

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HubSpot Updates - Monday Recap - August 24, 2026

HubSpot Updates - Monday Recap - August 24, 2026

This week’s HubSpot updates are all about making everyday work a little smoother, and letting AI take on even more of the heavy lifting. From keeping...

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🚨HubSpot Just Added a Marketing Contact Safeguard. You Need to Turn It On.

🚨HubSpot Just Added a Marketing Contact Safeguard. You Need to Turn It On.

If your company uses Marketing Contacts in HubSpot, there is a new setting we recommend checking ASAP. HubSpot has introduced Maximum Marketing...

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Supered Podcast features Orange Marketing: Lessons From 9 Years of HubSpot Agency Growth

Supered's Matt Bolian recently featured Orange Marketing CEO Rebecca Gonzalez on Supered Fast and Tierious for a candid look at Orange Marketing’s...

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HubSpot Updates - Monday Recap - August 17, 2026

HubSpot Updates - Monday Recap - August 17, 2026

This week’s HubSpot updates bring a mix of smarter AI, stronger buyer intent data, and a new safeguard that could help prevent an unwelcome billing...

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Why

Why "Send Less To Protect Your List" Is Awful B2B Email Advice

It's one of the most common conversations in email marketing: someone reviews performance, decides the audience needs a break, and proposes pulling...

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[SESSION RECAP] Earn the Answer: What It Takes To Get Cited By AI

A billion people ask ChatGPT questions every single week. Some of them are asking about you. If you missed our live session on July 30, Earn the...

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Orange Marketing Earns HubSpot's Software Industry Specialist Badge

Orange Marketing Earns HubSpot's Software Industry Specialist Badge

We're thrilled to share some exciting news: Orange Marketing has been awarded HubSpot's Software Industry Specialist badge. HubSpot currently offers...

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Top HubSpot Updates Aug 10 2027

HubSpot Updates - Monday Recap - August 10, 2026

HubSpot keeps finding new ways to make everyday work a little easier. Here’s what caught our attention this week: Here are the most notable updates...

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hubspot updates prospecting agents_data model health

HubSpot Updates - Monday Recap - August 3, 2026

This week's HubSpot updates focus on cutting down manual work across sales and operations. A reimagined Prospecting Agent now identifies in market...

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ai search tanked our traffic by 60% +. but our leads went up anyway. here’s why...

AI Search Tanked Our Traffic By 60% +. But Our Leads Went Up Anyway. Here’s Why...

Our web traffic fell by over 60%, and our leads went up anyway. That's not a cute hook. It's what happened to Orange Marketing's own numbers, and our...

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HubSpot Updates - Monday Recap - July 27, 2026

HubSpot Updates - Monday Recap - July 27, 2026

This week's HubSpot updates focus on helping teams automate more, build faster, and work more efficiently inside the CRM. From ready-made workflow...

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The B2B Email Mistake We Keep Getting Called In to Fix (Q&A)

The B2B Email Mistake We Keep Getting Called In to Fix (Q&A)

Earlier this week, a company called us after migrating tens of thousands of contacts from MailChimp to HubSpot back in December. The week after the...

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HubSpot Updates - Monday Recap - July 20, 2026

HubSpot Updates - Monday Recap - July 20, 2026

This week's HubSpot updates are all about helping teams work smarter with AI, better data, and more streamlined workflows. Whether you're creating...

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is your website being held hostage_3 tips

Is Your Website Being Held Hostage? 3 Questions to Ask Right Now.

When our CEO Rebecca Gonzalez posted about websites being held hostage on LinkedIn, she expected some nods of recognition. What she got was an...

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HubSpot Updates - Monday Recap - July 13, 2026

HubSpot Updates - Monday Recap - July 13, 2026

It’s a quieter week for HubSpot updates, but there’s one release that’s generating plenty of buzz. As AI continues to reshape how buyers discover...

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[LIVE SESSION JULY 30] Earn the Answer: PR + AEO Tactics That Get You Found in AI Search

[LIVE SESSION JULY 30] PR + AEO Tactics That Get You Found in AI Search

[LIVE SESSION JULY 30th YOU DO NOT WANT TO MISS]Somewhere right now, a buyer is asking AI to name the best company in your category. No form gets...

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HubSpot Updates - Monday Recap - July 6, 2026

HubSpot Updates - Monday Recap - July 6, 2026

We hope you had a great Fourth of July weekend! As we ease back into the week, HubSpot has a couple of updates worth checking out, both aimed at...

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HubSpot AEO Findings: Why B2B Marketers Need to Rethink Search Visibility

HubSpot AEO Findings: Why B2B Marketers Need to Rethink Search Visibility

AI search is one of the key places buyers now go to research problems and compare vendors, a point Aja Frost, Credit to Aja Frost Sr. Director of...

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HubSpot Updates - Monday Recap - June 29, 2026

HubSpot Updates - Monday Recap - June 29, 2026

As June comes to a close, HubSpot is continuing to make its AI-powered tools more accessible while refining the everyday user experience. This week's...

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HubSpot Updates - Monday Recap - June 22, 2026

HubSpot Updates - Monday Recap - June 22, 2026

It's a relatively quiet week for HubSpot product updates, especially compared to the major announcements we've seen recently. One of the biggest...

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HubSpot Revenue Hub Just Changed the Quote-to-Cash Conversation

HubSpot Revenue Hub Just Changed the Quote-to-Cash Conversation

As of today, June 16, HubSpot officially rebranded Commerce Hub as Revenue Hub. But this isn't a cosmetic change. HubSpot is making a bold move into...

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HubSpot Updates - Monday Recap - June 15, 2026

HubSpot Updates - Monday Recap - June 15, 2026

This week’s HubSpot updates focus on making the platform work more naturally around the way your team operates. Whether it’s simplifying the user...

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Case Study: How Funnel Clarity Achieved A 5X Conversion Lift With 6 AEO Changes

Case Study: How Funnel Clarity Achieved A 5X Conversion Lift With 6 AEO Changes

Most B2B companies losing organic traffic in 2024 assumed the problem was their content. Funnel Clarity, a B2B sales training and consultancy, had...

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HubSpot Updates - Monday Recap - June 8, 2026

HubSpot Updates - Monday Recap - June 8, 2026

This week’s updates focus on two areas that are top of mind for many HubSpot users right now: data quality and AI-powered content creation. HubSpot...

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RECAP: Zoom's Marketing Remix - Virtual Event Playbook for an AI-First World

RECAP: Zoom's Marketing Remix - Virtual Event Playbook for an AI-First World

Zoom's three-session Marketing Remix event last week delivered great tactics that demand gen and event marketers can use. With speakers from...

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A Rapid, High-Stakes Migration from Eloqua to HubSpot

Case Study: A Rapid, High-Stakes Migration from Eloqua to HubSpot

The Challenge A leading provider in the digital staffing sector, skilled at supplying big industries with AI-powered workers, recently faced a...

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HubSpot Updates - Monday Recap - June 1, 2026

HubSpot Updates - Monday Recap - June 1, 2026

June is off to a strong start with updates that touch customer success, sales operations, and reporting. While it’s a lighter week overall, the...

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[DEMO] HubSpot Makes Marketing Events Easier to Track, Import, and Act On

HubSpot Now Makes Marketing Events Easier to Track, Import, and Act On

For a long time, HubSpot’s Marketing Events tool felt useful, but very limited. You could track webinar and event activity, especially through...

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HubSpot Updates - Tuesday Recap - May 26, 2026

HubSpot Updates - Tuesday Recap - May 26, 2026

We’re a little late with this week’s HubSpot updates thanks to the holiday weekend, but there are still a couple of meaningful changes worth catching...

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[WATCH NOW] Missed Our AEO Live Session? Quick takeaways, Plus New HubSpot Prompting Tools!

[WATCH NOW] Missed Our AEO Live Session? Quick takeaways, Plus New HubSpot Prompting Tools!

If you missed our live session last week, The AEO Playbook: What’s Working + HubSpot’s New Prompt Visibility Tools, here are the hot takeaway B2B...

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HubSpot Updates - Monday Recap - May 18, 2026

HubSpot Updates - Monday Recap - May 18, 2026

This week’s HubSpot updates highlight two areas teams care deeply about: creating better content faster and keeping CRM data clean as systems scale....

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What B2B Marketers Can Use from the Last Week's AI for Writers Summit

What B2B Marketers Can Use from the Last Week's AI for Writers Summit

Last week’s virtual AI for Writers Summit from the Marketing AI Institute brought together thousands of marketers from 95+ countries for a focused...

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aeo playbook and live demo of hubspot's new aeo prompt tools

[LIVE SESSION MAY 15] The AEO Playbook: What's Working + HubSpot's New Prompt Visibility Tools

[LIVE SESSION MAY 15 YOU DO NOT WANT TO MISS] Everyday a prospect asks AI for the best companies that do what you do. And if you're like most B2B...

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HubSpot Updates - Monday Recap - May 11, 2026

HubSpot Updates - Monday Recap - May 11, 2026

May’s HubSpot updates continue to focus on helping teams move faster and work smarter behind the scenes. From a more intuitive file management...

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Case Study: Turning a Dormant 40,000-Contact Database Into an Active Email Channel

Case Study: Turning a Dormant 40,000-Contact Database Into an Active Email Channel

A massive contact database looks like a marketing goldmine on paper. But if it has been sitting idle, it’s actually a ticking time bomb. One of our...

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HubSpot Updates - Monday Recap - May 4, 2026

HubSpot Updates - Monday Recap - May 4, 2026

This week’s HubSpot updates are all aboutvisibility and efficiency, giving you clearer insight into your data while making it easier to act on it....

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HubSpot Updates - Monday Recap - April 27, 2026

HubSpot Updates - Monday Recap - April 27, 2026

This week’s updates focus on one big theme:better alignment between your brand experience and your data. HubSpot is making it easier to manage...

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What AI Knows About Your Brand And What To Do Next.png

What AI Knows About Your Brand And What To Do Next

Missed our live AEO session? You'll want to catch up on this one! On April 17, our CEO Rebecca Gonzalez led a powerful and timely conversation with...

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HubSpot Updates - Monday Recap - April 20, 2026

HubSpot Updates - Monday Recap - April 20, 2026

AI continues to take center stage in HubSpot’s evolution, and this week’s updates make that clearer than ever. From smarter prospecting and content...

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From INBOUND to UNBOUND: HubSpot's Major 2026 Spring Updates Explained

From INBOUND to UNBOUND: HubSpot's Major 2026 Spring Updates Explained

HubSpot built the inbound playbook. Now they are moving beyond it. They just renamed their flagship conference from INBOUND to UNBOUND, and their...

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HubSpot Updates - Monday Recap - April 13, 2026

HubSpot Updates - Monday Recap - April 13, 2026

This week’s HubSpot updates are all about building smarter, faster campaigns and improving how teams execute and support them behind the scenes. From...

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[Live Session April 17] What AI Knows About Your Brand. And What To Do Next!

[Live Session April 17] What AI Knows About Your Brand. And What To Do Next!

Most teams are past the awareness stage. You have seen traffic plummet. You have heard the conversations around AI search, answer engines, and...

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Learnings From an Uncommon HubSpot Project: Switching Integrated Salesforce Instances

Learnings From an Uncommon HubSpot Project: Switching Integrated Salesforce Instances

[This post is written by Kirill Ougarov, Orange Marketing's Director of RevOps] Integrating a new HubSpot with an existing Salesforce portal is a...

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HubSpot Updates - Monday Recap - April 6, 2026

HubSpot Updates - Monday Recap - April 6, 2026

HubSpot is continuing to expand how teams collaborate, automate, and safeguard their data. This week’s updates focus on bringing more visibility into...

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HubSpot Updates - Monday Recap - March 30, 2026

HubSpot Updates - Monday Recap - March 30, 2026

Automation continues to be the name of the game in HubSpot, and this week’s updates take it a step further by reducing manual work and strengthening...

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How Your CRM Setup May Be leaking Demand Data

How Your CRM Setup May Be Leaking Demand Data

When pipeline slows down, the instinct is almost always the same: Generate more demand. Publish more content. Run more campaigns. Increase ad spend....

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HubSpot Updates - Monday Recap - March 23, 2026

HubSpot Updates - Monday Recap - March 23, 2026

This week’s HubSpot updates are all about making everyday work a little easier, especially when it comes to managing content and collaborating across...

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HubSpot Updates - Monday Recap - March 16, 2026

HubSpot Updates - Monday Recap - March 16, 2026

HubSpot continues to invest heavily in AI that reduces manual work for sales and support teams. This week’s updates focus on turning conversations...

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Real AI or Repackaged Automation? How to Separate Intelligence from Hype

Real AI or Repackaged Automation? How to Separate Intelligence from Hype

AI is no longer a novelty in marketing technology. Nearly every martech platform now claims to be “AI-powered.” But that label alone tells you very...

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HubSpot Updates - Monday Recap - March 9, 2026

HubSpot continues to expand how marketers reach buyers, and how they measure and influence those interactions. This week’s updates focus on...

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Case Study: Building a Client-First Sales System in HubSpot

Case Study: Building a Client-First Sales System in HubSpot

When new ownership stepped into Atlantic Technology Group, one question surfaced immediately: What does the pipeline really look like? It is a simple...

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HubSpot Updates - Monday Recap - March 2, 2026

HubSpot Updates - Monday Recap - March 2, 2026

HubSpot continues to double down on automation, accuracy, and smarter outbound execution. This week’s updates give teams more confidence when editing...

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If AI Can’t Find Your Pricing, You Are Invisible in the Buying Journey

If AI Can’t Find Your Pricing, You Are Invisible in the Buying Journey

For decades B2B companies debated whether pricing belonged on their websites. Would it scare prospects away? Complicate sales conversations? Give...

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HubSpot Updates - Monday Recap - February 23, 2026

HubSpot Updates - Monday Recap - February 23, 2026

Complex B2B deals don’t involve just one contact, and successful email campaigns shouldn’t be left to chance. This week’s HubSpot updates give you...

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[Insider Session] ZeroBounce and Orange Marketing: 7 Email Tactics for 2026

[Insider Session] ZeroBounce and Orange Marketing: 7 Email Tactics for 2026

Most email programs do not fail because the copy is weak. They fail because small technical and strategic gaps stack up over time. List decay. Poor...

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HubSpot Updates - Monday Recap - February 16, 2026

HubSpot Updates - Monday Recap - February 16, 2026

HubSpot is keeping the momentum going this week with updates that make it easier to create, capture, and act on customer insights, without jumping...

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Notes on Email: How Inboxes Decide Who Gets Through

Notes on Email: How Inboxes Decide Who Gets Through

Nothing is broken. Your emails are still sending. Your platform says they delivered. The list looks fine. The copy isn’t bad. But the inbox has...

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HubSpot Updates - Monday Recap - February 9, 2026

HubSpot Updates - Monday Recap - February 9, 2026

Even though we’re cruising through February, HubSpot isn’t slowing down, and neither are the updates. This week brings new flexibility for managing...

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Putting People First: Orange Marketing’s 151 Five-Star HubSpot Reviews

Putting People First: Orange Marketing’s 151 Five-Star HubSpot Reviews

We are proud to have reached an important milestone at Orange Marketing: 151 five-star HubSpot reviews. That number matters. It reflects years of...

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The Breaking Point That Pushes Teams From Spreadsheets to HubSpot

The Breaking Point That Pushes Teams From Spreadsheets to HubSpot

Spreadsheets and Smartsheet are where many operational systems begin. They are also where many growing businesses quietly start to struggle. At...

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HubSpot Updates - Monday Recap - February 2, 2026

HubSpot Updates - Monday Recap - February 2, 2026

We’re diving into February with a batch of updates that make your CRM smarter, your email marketing sharper, and your reporting more insightful....

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Case Study: Simplifying Marketing Operations Through a Marketo Migration to HubSpot

Case Study: Simplifying Marketing Operations Through a Marketo Migration to HubSpot

Growth didn’t break this company’s marketing operation. Complexity did.

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HubSpot Updates - Monday Recap - January 26, 2026

HubSpot Updates - Monday Recap - January 26, 2026

As we round out January, HubSpot is delivering thoughtful improvements that reduce friction and support the way your team already works. Whether...

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Why Reddit Isn’t the “Untapped Marketing Channel” Your Email Inbox Keeps Telling You It Is

Why Reddit Isn’t the “Untapped Marketing Channel” Your Email Inbox Keeps Telling You It Is

Recently our CEO Rebecca Gonzalez shared a LinkedIn post that struck a nerve with B2B marketers. Within a 24-hour span, she received three separate...

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HubSpot Updates - Monday Recap - January 19, 2026

HubSpot Updates - Monday Recap - January 19, 2026

HubSpot’s latest updates are all about visibility and control, giving marketers and ops teams the tools they need to improve data quality, streamline...

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zerobounce email tips 2026 webinar orange marketing

Before You Send Another Email: The Pre-Flight Checklist for B2B Marketers

Most email mistakes don’t happen because marketers don’t know better. They happen because the stakes are high. A launch is tied to sales pipeline. A...

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HubSpot Updates - Monday Recap - January 12, 2026

HubSpot Updates - Monday Recap - January 12, 2026

The new year is already bringing thoughtful improvements across HubSpot’s platform: some small, but mighty. This week’s updates include smoother...

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New Year, Clean CRM: How to Migrate a HubSpot User Account Without Breaking Anything

New Year, Clean CRM: How to Migrate a HubSpot User Account Without Breaking Anything

The start of a new year is when teams set goals, reset dashboards, and swear this will be the year the CRM stays clean. Then someone leaves. Or an...

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Last Holiday HubSpot Update Dec-22-2025

Last HubSpot Update of the Year - Dec-22

It’s hard to believe we’ve made it to the final HubSpot update of 2025, but here we are, holiday coffee in hand, tying a bow on a year packed with...

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What Worked in B2B Marketing in 2025: A Year Where AI And Buyer Behavior Rewrote the Rules

What Worked in B2B Marketing in 2025: A Year Where AI And Buyer Behavior Rewrote the Rules

As 2025 comes to a close, it’s clear this wasn’t a comfortable year for B2B marketing. AI didn’t politely “arrive.” It changed how buyers discover...

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HubSpot Updates - Monday Recap - December 15, 2025

HubSpot Updates - Monday Recap - December 15, 2025

As the year winds down, HubSpot is still delivering solid improvements focused on usability, automation, and data clarity. This week’s updates are...

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Here's Why You Shouldn't Send That Holiday Email: Protect Your Email Lists

Here's Why You Shouldn't Send That Holiday Email: Protect Your B2B Email Lists

Every December, B2B marketers ask the same question: “Should we send a holiday greeting email?” And every December, our answer is the same: PLEASE...

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HubSpot Updates - Monday Recap - December 8, 2025

HubSpot Updates - Monday Recap - December 8, 2025

While the holidays are upon us, HubSpot is still rolling out updates that pack real value, especially for teams focused on smarter outreach and more...

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Gmail’s November Update Hit Hard. Here’s How to Stay Out of Spam.

Gmail’s November Update Hit Hard. Here’s How to Stay Out of Spam.

If you thought the “traffic apocalypse” we walked your through last was bad, Gmail just handed every B2B marketer a fresh new headache. If you’ve...

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HubSpot Updates - Monday Recap - December 1, 2025

HubSpot Updates - Monday Recap - December 1, 2025

Welcome to December... can you believe it? As the year winds down, HubSpot continues to roll out meaningful improvements that make your CRM and AI...

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recording - your b2b organic traffic fell off a cliff - 10 AEO tactics for 2026 - full instructional

[Recording] Your B2B Organic Traffic Fell Off a Cliff: 10 AEO Tactics To Start For 2026

What's happening across thousands of B2B marketers' analytics dashboards right now? The same nightmare: organic traffic in freefall, and no one knows...

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Case Study: How This Nonprofit Made Data Work for Their Mission

Case Study: How This Nonprofit Made Data Work for Their Mission

If you're a nonprofit leader, you know the pressure. More outreach. More engagement. More proof of impact. All while managing systems that don’t...

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HubSpot Updates - Monday Recap - November 17, 2025

HubSpot Updates - Monday Recap - November 17, 2025

This week, HubSpot is focused on helping you take faster action with cleaner, smarter data. Whether you’re scanning your CRM for sensitive...

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orange marketing takes gold in marcom 2025 awards

Orange Marketing Takes Gold in 2025 MarCom Awards

Right now in B2B marketing, your buyers are asking ChatGPT which vendors to consider. They're using Perplexity to research solutions. They're letting...

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why 480 marketers freaked out on linkedin about hubspot's link building email

Why 480 Marketers Freaked Out on LinkedIn About HubSpot's Link Building Email

Last week, I posted something I thought was pretty interesting: HubSpot's SEO team cold-emailed one of our clients asking for a link exchange. That's...

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HubSpot Updates - Monday Recap - November 10, 2025

HubSpot Updates - Monday Recap - November 10, 2025

We’re heading into mid-November with two powerful updates that are all about flexibility and control, especially for sales and RevOps teams. Whether...

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[ONLINE NOV 20] The AI Visibility Playbook: Live AEO Briefing for B2B Marketers

[ONLINE NOV 20] The AI Visibility Playbook: Live AEO Briefing for B2B Marketers

You’re not imagining it. AI-powered search has changed the rules overnight. Google’s AI Overviews, ChatGPT, and Perplexity are now answering...

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HubSpot Updates - Monday Recap - November 3, 2025

HubSpot Updates - Monday Recap - November 3, 2025

Happy November! It’s a relatively quiet week in HubSpot product updates, but there are still a couple of key enhancements worth noting, especially...

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Case Study Snapshot: From Four Fragmented Systems to One Revenue Engine in 12 Weeks

Case Study: From 4 Fragmented Systems to One Revenue Engine in 12 Weeks

“This one had a lot of moving parts." That’s how Rebecca Gonzalez, CEO of Orange Marketing, described the Hilldrup implementation, which had four...

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hubspot updates october 27 product bundles and hubspot surveys

HubSpot Updates - Monday Recap - October 27, 2025

It’s a light week for interesting HubSpot product updates, but still a meaningful one, especially if your team relies on quoting tools or customer...

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chatgpt sales leads in b2b

Hi Sales. It's ChatGPT Calling. Are You Ready?

September 30th, 5:45 AM. A form submission lands in my inbox. It's from a hurricane protection company. They want HubSpot Starter. The source:...

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HubSpot Updates - Monday Recap - October 20, 2025

HubSpot Updates - Monday Recap - October 20, 2025

This week, HubSpot is all about removing friction, between your tools, your workflows, and your data. Whether you're linking Google Drive files...

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Case Study: How Growth99 Unified Marketing Ops With HubSpot Service Hub

For many fast-growing B2Bs and nonprofits, growth doesn’t always feel like progress. Teams expand, new tools get added, and before long, operations...

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Top HubSpot Updates - Monday Recap - October 13, 2025

Top HubSpot Updates - Monday Recap - October 13, 2025

This week, HubSpot continues its AI momentum with updates that bring more power and personalization to everyday marketing and customer service...

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aieo/aeo is the  new seo: what hubspot  marketers should know

AIEO/AEO is the new SEO: what hubspot marketers should know

[Written by Guest Blogger & FreshJuice Founder/Software Engineer Alex Zappa] As you know, search has changed. For decades, the game was making Google...

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Top HubSpot Updates - Monday Recap - October 6, 2025

Top HubSpot Updates - Monday Recap - October 6, 2025

HubSpot continues to roll out updates that blend power, precision, and ease-of-use. This week's releases focus on data hygiene, smarter filtering,...

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new guide for b2b sales teams

[New Guide] - Stop Blaming “Bad Leads.” Your Sales Team Needs More Love

If you’ve ever sat in a board meeting and tried to defend your sales forecast with crossed fingers instead of hard data, you know the pain. Leads are...

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Top HubSpot Updates - Monday Recap - September 29, 2025

Top HubSpot Updates - Monday Recap - September 29, 2025

As we settle into fall, HubSpot is keeping up the post-INBOUND momentum with a new wave of updates focused on efficiency, automation, and AI-driven...

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Women-Owned HubSpot Diamond Partner Orange Marketing Secures WBENC Certification

Women-Owned HubSpot Diamond Partner Orange Marketing Secures WBENC Certification

Newport Beach, CA — September 25, 2025 — Orange Marketing, a HubSpot Diamond Partner agency serving B2B companies, SaaS, and nonprofit organizations,...

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Case Study: From NetSuite to HubSpot - How White Labs Turned Strategy Into Action

Case Study: From NetSuite to HubSpot - How White Labs Turned Strategy Into Action

If you’ve ever felt like your marketing tools are slowing you down instead of helping you, you’re not alone. For White Labs, the global leader in...

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Top HubSpot Updates - Monday Recap - September 22, 2025

Top HubSpot Updates - Monday Recap - September 22, 2025

HubSpot continues to roll out updates designed to make your sales, marketing, and service teams more efficient. From simplifying daily workflows to...

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From Perplexity to Google AI Overviews: The New Era of Search Optimization

From Perplexity to Google AI Overviews: The New Era of Search Optimization

[Written by Guest Blogger and Zupo Founder, Jason Khoo] Search depth and intent assessment are evolving at a faster rate than ever. This growth is...

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Top HubSpot Updates - Monday Recap - September 15, 2025

Top HubSpot Updates - Monday Recap - September 15, 2025

With HubSpot rolling out new features every week, it can be tough to know which ones really matter — and that’s where we come in. This week’s updates...

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Highlights From INBOUND 2025: AEO, AI Agents, and HubSpot's Next Chapter

This year’s INBOUND was, by all accounts from our team, absolutely exceptional. Hosted in a new city for the first time ever, the event was brimming...

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Top HubSpot Updates - Monday Recap - September 8, 2025

Top HubSpot Updates - Monday Recap - September 8, 2025

HubSpot just wrapped its annual INBOUND conference, and as expected, the product updates are packed. From brand-new tools like Marketing Studio and...

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How to Create and Warmup a Marketing Email Sending Domain

How to Create and Warmup a Marketing Email Sending Domain

If you're migrating to HubSpot as your new ESP (Email Service Provider) or your email program has grown large enough that you're worried about...

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INBOUND 2025: Unified, Smarter, Faster: Here’s What Matters

INBOUND 2025 - Unified, Smarter, Faster: Here’s What Matters

Buckle up marketers, HubSpot's fresh announcements at INBOUND are anything but boring! Here is your straight-to-the-good-stuff highlight of the...

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We're all watching our website traffic drop. The prominence of users searching for information by asking their favorite virtual or AI assistant is...

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Top HubSpot Updates - Monday Recap - August 25, 2025

Top HubSpot Updates - Monday Recap - August 25, 2025

This week’s HubSpot updates are all about smarter workflows, cleaner reporting, and tighter content integration. Whether you’re building custom...

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Top HubSpot Updates - Monday Recap - August 18, 2025

Top HubSpot Updates - Monday Recap - August 18, 2025

HubSpot’s latest updates bring fresh ways to dig deeper into your data, clean up your lists, and track where your traffic is really coming from....

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Orange Marketing Wins Bronze Stevie® Award for The Truth About Email Deliverability

Orange Marketing Wins Bronze Stevie® Award for The Truth About Email Deliverability

We’re thrilled to share some exciting news! Orange Marketing has been awarded a Bronze Stevie® Award in the Best Ebook category in the 2025...

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Your Sales Playbook Is a Mess. AI Can Fix That.

A lot of B2B teams either don’t have a sales playbook, or it’s buried in a Google Drive folder labeled something like “Sales Resources – FINAL v27,”...

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Top HubSpot Updates - Monday Recap - August 11, 2025

This week, HubSpot adds AI-powered tools and smarter controls to boost efficiency. Highlights include cloning landing pages with AI, collecting...

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How to use HubSpot For Trade Show Planning & Follow-up

If you’re like a lot of our clients, when it comes to conferences, with limited resources you’re expected to plan the whole show, capture leads,...

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Tired of chasing down invoices, cleaning up CRM dramas, or writing one more LinkedIn post? HubSpot’s latest updates are here to do the grunt work for...

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HubSpot’s New Calculated List Properties: A Nerdy but Useful Upgrade

If you’re a HubSpot nerd (guilty 🙋‍♀️), this one’s for you. Buried inside a recent product update is a small but mighty new feature: Calculated...

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Top HubSpot Updates - Monday Recap - July 28, 2025

This week, HubSpot rolled out some powerful updates that blend automation, AI, and usability, helping teams work faster, stay organized, and uncover...

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Less Work, Smarter Insights: HubSpot Deep Research Connector for ChatGPT

HubSpot just dropped something new for those of us living in the CRM every day: the HubSpot Deep Research Connector for ChatGPT. It lets you query...

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Top HubSpot Updates - Monday Recap - July 21, 2025

This week, HubSpot continues to roll out updates that streamline operations and reduce manual effort across teams. Whether you're looking to scale...

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Making Magic with HubSpot Quotes: A New Way to Make Deals

If you’ve ever stitched together a Word doc, manually calculated line items in a spreadsheet, or waited five days for someone to scan a signed...

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Top HubSpot Updates - Monday Recap - July 14, 2025

From improving data accuracy to collecting smarter feedback and enhancing sales prioritization, this week’s HubSpot updates offer practical...

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[New Ebook] Marketing to AI: The Tactics You Need to Show Up Everywhere

You’ve spent years learning how to market to people. But what happens when the gatekeepers to your prospects aren’t people at all? That’s the reality...

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Top HubSpot Updates - Monday Recap - July 7, 2025

Top HubSpot Updates - Monday Recap - July 7, 2025

These recent HubSpot updates are especially relevant for admins managing user roles, permissions, and CRM data structure. While there are no flashy...

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Top HubSpot Updates - Monday Recap - June 30, 2025

Top HubSpot Updates - Monday Recap - June 30, 2025

With the 4th of July holiday upon us, it’s a lighter release cycle again this week, but there are still two meaningful updates worth your attention....

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7 Power Moves for HubSpot’s Sales Workspace

If you’re trying to keep your sales team focused and productive, the latest updates to the Sales Workspace are worth a closer look. During a recent...

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Top HubSpot Updates - Monday Recap - June 23, 2025

It’s a quiet week on the HubSpot release front, possibly a result of their upcoming holiday slowdown from June 30 - July 4th., but there are is one...

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HubSpot Enterprise Power on a Pro Budget

Let’s talk about a little-known HubSpot hack that gives you Enterprise power—without the Enterprise price tag. Most teams assume Enterprise = big...

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Top HubSpot Updates - Monday Recap - June 16, 2025

This week we’ve got some exciting new features to supercharge your marketing operations and streamline your customer communications. Whether you're...

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CASE STUDY: WHAT’S LURKING IN YOUR HUBSPOT? HOW TO REVEAL THE GAPS

If your HubSpot instance has grown over time, running automation, member engagement, sponsorships, marketing, and sales, it’s likely carrying more...

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Top HubSpot Updates - Monday Recap - June 9, 2025

Top HubSpot Updates - Monday Recap - June 9, 2025

From extending AI-powered support across every Pro+ Hub to simplifying CRM record management, this week's updates are all about helping teams work...

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Busy Owner? Turn Your Conversations Into LinkedIn & Blog Posts!

No sugarcoating it: you're swamped. Between client calls, putting out fires, and actually running your business, the last thing you want to think...

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Top HubSpot Updates - Monday Recap - June 2, 2025

Top HubSpot Updates - Monday Recap - June 2, 2025

For the week ending May 31, 2025, HubSpot rolled out several updates that help you work faster and smarter, from AI-powered video chapter editing to...

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The Eternal Struggle: Explaining the Difference Between Sales Sequences and Marketing Emails

Every time we onboard a new HubSpot client, we know it's coming. That moment when we have to explain the difference between sales sequences and...

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How to Automate Presentation Follow-Up Using QR Codes, Forms, and Sequences in HubSpot

If you attend conferences, industry events, or meetings where you present to potential buyers or partners, you’ve probably wrestled with the same...

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SaaS Medical Startup's Website Makeover Doubles Traffic and Leads

Overview An education technology startup that sells advanced extended reality apps to medical and nursing schools reached out for marketing support...

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Top HubSpot Updates - Monday Recap - May 19, 2025

Another week, another round of smart upgrades from HubSpot. This batch is especially handy if you manage email marketing, video content, contact...

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AI Eating Your Search? Actions B2Bs and Organizations Can Take Now!

If you run a B2B or nonprofit, you're probably pretty anxious about the rapid shift in how your audience finds information online. Influential voices...

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Top HubSpot Updates - Monday Recap - May 12, 2025

HubSpot continues to level up productivity and automation across its platform, and this week’s updates are no exception. Whether you're streamlining...

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Failure to Launch: Why Your HubSpot Marketing Implementation Is on Life Support

Ever bought a fancy new car, drove it off the lot, parked it in your garage, and then just... never drove it again? Of course not. That would be...

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Top HubSpot Updates - Monday Recap - May 5, 2025

This week, HubSpot rolled out several updates that make life easier for sales and marketing teams alike. Whether you're generating leads from social...

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From Blog to Inbox: HubSpot’s Newsletter and Social Media Automation in One

From Blog to LinkedIn to Inbox: HubSpot’s Blog Newsletter and Social Media Automation in One

Publishing a blog post is just the beginning. The real magic happens when that post makes its way into your audience’s inbox and across your social...

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Top HubSpot Updates - Monday Recap - Apr 28, 2025

From cleaner data and improved customer experience to better sales reporting, this week's HubSpot updates offer some big wins across your entire...

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Case Study: When Orders Are Trapped in Email Threads, Here’s What To Do

Marketing teams aren’t the only ones who struggle with outdated systems—operations and sales teams feel it too. That was the case for Jewel Box...

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Top HubSpot Updates - Monday Recap - Apr 21, 2025

Top HubSpot Updates - Monday Recap - Apr 21, 2025

Another week, another batch of HubSpot updates designed to make your life easier and your marketing, sales, and service teams more efficient.

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Best Practices for Marketing Email Sending Domain Setup

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You can have the world’s best subject line and the cleanest list—but none of it matters if your emails never make it to the inbox. And if your...

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Top HubSpot Updates - Monday Recap - Apr 14, 2025

Top HubSpot Updates - Monday Recap - Apr 14, 2025

At Orange Marketing, our team keeps a close eye on the latest HubSpot product updates every week—and this week, we sifted through a record-breaking...

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[New Playbook] The Truth About B2B Marketing:  What To Do Right Now!

[New Playbook] The Truth About B2B Marketing: What To Do Right Now!

Let’s cut to the chase: B2B marketing isn’t a gamble—it’s an investment. But too many companies still treat it like a slot machine. They drop in a...

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Show Them The Money: Why We Made Our Pricing Public, What Happened Next

Last November, we did something that would give most B2B marketers hives: we published our pricing on our website. All of it. Right there for the...

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Top HubSpot Updates - Monday Recap - Apr 7, 2025

Top HubSpot Updates - Monday Recap - Apr 7, 2025

Each week, HubSpot delivers new features and enhancements to help teams work smarter, not harder—and this week is no exception. Whether you're deep...

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Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Think back to the last big purchase you made. Did you call a salesperson right away? Nah. You Googled it, compared options, checked reviews, peeked...

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New Orange Marketing Service: Navigating Marketing Challenges with Marketing Therapy

Explore how our innovative Marketing Therapy service provides the support and solutions marketers need during tough times. The Birth of Marketing...

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Top HubSpot Updates - Monday Recap - Mar. 31, 2025

Staying on top of HubSpot’s latest updates ensures you’re maximizing its powerful tools and making the most of new efficiencies. This week, three key...

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Why HubSpot Beats Freshdesk for a Unified Customer Experience

Why HubSpot Beats Freshdesk for a Unified Customer Experience (And What Happened When One Company Made the Switch)

If you're running a B2B company, you know the challenge: marketing, sales, and customer support all need to work together seamlessly, but often...

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Top HubSpot Updates - Monday Recap - Mar. 24, 2025

Top HubSpot Updates - Monday Recap - Mar. 24, 2025

Keeping your HubSpot portal optimized means staying on top of the latest updates—and this week, two key improvements stand out. HubSpot is making...

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The Future of High-Quality Lead Databases: Build Smarter, Engage Better

The Future of High-Quality Lead Databases: Build Smarter, Engage Better

Marketers love numbers—big ones, especially. More leads. More emails sent. More contacts in the database. But reality check: a bloated lead list does...

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Top HubSpot Updates - Monday Recap - Mar. 17, 2025

Top HubSpot Updates - Monday Recap - Mar. 17, 2025

Here’s what’s new in HubSpot this week! From powerful new knowledge base customization tools to a health score builder for better customer success...

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When HubSpot Feels Too Complicated, Here’s What You Can Do

Case Study: When HubSpot Feels Too Complicated, Here’s What You Can Do

Marketing automation is supposed to simplify your job, not make it harder. But what happens when your HubSpot setup is so intricate that even a...

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HubSpot Sequences vs. Workflows: What's the Difference?

Everyone wants to be able to send multiple messages to prospects in a given order. Or maybe based on actions taken or not taken by the prospect....

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LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

If you’ve been trying to use LinkedIn to reach your customers and prospects, you’ve probably felt it: that gut-wrenching frustration of pouring time...

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Are Your Campaigns Doomed to Spam Folders? New Guide!

Are Your Email Campaigns Doomed to Spam Folders? New Guide!

Email marketing isn’t just about hitting send—it’s about making sure your message actually lands where it matters: the inbox. But that’s easier said...

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Top HubSpot Updates - Monday Recap - Mar. 10, 2025

Top HubSpot Updates - Monday Recap - Mar. 10, 2025

This week’s HubSpot updates introduce powerful tools like calendar-based out-of-office syncing, greater control over record merges, higher-powered...

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Top HubSpot Updates - Monday Recap - Mar. 3, 2025

Top HubSpot Updates - Monday Recap - Mar. 3, 2025

HubSpot continues to roll out updates to help you optimize your marketing, sales, and reporting efforts. This week’s updates include A/B testing for...

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Sales Team Still Avoiding HubSpot's Meeting Scheduler? It’s Time to Fix That

Sales Team Still Avoiding HubSpot's Meeting Scheduler? It’s Time to Fix That!

Let’s talk about one of the easiest ways to eliminate scheduling back-and-forth and boost your sales team’s efficiency—HubSpot Meeting Links. Every...

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Case Study | Ditching Salesforce Drama | HubSpot Makes CRM Rock

Migrating from Salesforce to HubSpot can feel like playing Jenga with your data—one wrong move and everything topples. But what if you could make the...

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Top HubSpot Updates - Monday Recap - Feb. 24, 2025

Top HubSpot Updates - Monday Recap - Feb. 24, 2025

HubSpot is rolling out powerful new features to improve efficiency. This week’s updates include enhanced filtering for anniversaries, expanded...

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Top HubSpot Updates - Monday Recap - Feb. 10, 2025

Top HubSpot Updates - Monday Recap - Feb. 10, 2025

Let’s take a look at the newest HubSpot updates that can help you work smarter and more efficiently. This week’s highlights include improved bot...

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Top HubSpot Updates - Monday Recap - Feb. 3, 2025

Top HubSpot Updates - Monday Recap - Feb. 3, 2025

January felt like it lasted forever, but we made it—welcome to February! As we kick off a new month, HubSpot has rolled out some exciting updates to...

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Turning B2B Paid Media into a Lead-Generating Powerhouse

⚡Turning B2B Paid Media into a Lead-Generating Powerhouse ⚡

Paid media can feel like throwing money into a black hole of clicks, impressions, and... crickets. But it doesn’t have to be that way. Orange...

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Cold Email Roulette: Are You Gambling with Your Marketing Dollars

Cold Email Roulette: Are You Gambling with Your Marketing Dollars?

If you’re in marketing, you’ve wrestled with cold email outreach at some point. Our CEO recently posted about cold email on LinkedIn and grabbed...

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Step-by-Step: Merging and Rebranding LinkedIn Showcase or Company Pages

metimes you need to rebrand. Sometimes you need to merge your LinkedIn presence. Whether it’s rebranding to reflect your evolving company identity or...

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Top HubSpot Updates - Monday Recap - Jan. 27, 2025

Top HubSpot Updates - Monday Recap - Jan. 27, 2025

HubSpot continues to roll out updates designed to simplify and elevate your marketing and sales strategies. This week’s highlights include smarter...

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Why B2B Marketers Should Use Custom Campaign Tagging for HubSpot List Imports

Why B2B Marketers Should Use Custom Campaign Tagging for HubSpot List Imports

As a B2B marketer, you're probably juggling multiple campaigns, list uploads, partner marketing efforts, and events—all while trying to prove the ROI...

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Top HubSpot Updates - Monday Recap - Jan. 20, 2025

Top HubSpot Updates - Monday Recap - Jan. 20, 2025

This week, we’re diving into the latest features designed to streamline workflows, enhance usability, and improve data management. Read on for a...

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The B2B Professional's Guide to Winning on LinkedIn

Many professionals consider LinkedIn useful only when looking for a job or hiring new team members. But successful B2B leaders know better—they...

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Top HubSpot Updates - Monday Recap - Jan. 13, 2025

With the new year in full swing, HubSpot is kicking things off with updates to help you achieve your goals and work smarter in 2025. Let’s take a...

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Top HubSpot Updates December 23, 2024

Top HubSpot Updates - Monday Recap - Dec. 23, 2024

While the world slows down for the holidays, HubSpot keeps the momentum going! This week, we’re back with a fresh roundup of the latest updates to...

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🔥 Orange Marketing 2024 Wrapped: Our Top Content

As we close out another successful year at Orange Marketing, we’re taking a moment to look back at the resources that resonated most with our...

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Breeze Data Enrichment: Is It Worth Your Investment?

If you're anything like us, you always look for tools to add more oomph to your data game. Recently, we got our hands on the HubSpot Breeze Data...

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Top HubSpot Updates December 16, 2024

Top HubSpot Updates - Monday Recap - Dec. 16, 2024

The holidays are right around the corner, but HubSpot isn’t slowing down! This week brings a fresh batch of updates to keep you moving forward as the...

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Why B2B Companies Should Put Pricing on Their Websites

Why B2B Companies Should Put Pricing on Their Websites

Let’s cut to the chase: B2B buyers are savvy, resourceful, and allergic to ambiguity. They expect transparency when evaluating vendors, and in the...

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Top HubSpot Updates December 9, 2024

Top HubSpot Updates - Monday Recap - Dec. 9, 2024

As the holiday season approaches and the year comes to a close, we’re bringing you this week’s HubSpot updates. From new features to improvements,...

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Top HubSpot Updates - Monday Recap - Dec. 2, 2024

Welcome back to our weekly HubSpot Updates Recap! This week, it’s all about Forms—a cornerstone of inbound marketing. Whether you’re collecting...

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Get the Recording: Inside the Magic of HubSpot's Breeze AI

On Thursday, November 21st, Orange Marketing hosted a live 30-minute session showcasing HubSpot’s new Breeze Content Agent, an AI-powered tool...

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Top HubSpot Updates November 25, 2024

Top HubSpot Updates - Monday Recap - Nov. 25, 2024

Welcome to this week’s roundup of the top HubSpot updates! We've handpicked our favorite new features to keep you ahead of the game. Whether you're...

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Top HubSpot Updates November 18, 2024

Top HubSpot Updates - Monday Recap - Nov. 18, 2024

Thanks for tuning in to our weekly HubSpot Updates recap! This week, there were some interesting updates that are worth checking out, so let's get...

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Guru 2024 Recap: Why Jay Schwedelson’s Email Conference Is Like, Totally Tubular

Grab your leg warmers, dust off that Walkman, and get ready to jump into the email marketing DeLorean! Jay Schwedelson's online Guru Conference 2024...

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Marcus Sheridan's IMPACT 2024: Breaking Rules & Making Waves in Marketing

Marcus Sheridan's IMPACT 2024: Breaking Rules & Making Waves in Marketing

If you missed Marcus Sheridan’s IMPACT 2024 conference, don’t worry—I’m here to fill you in on the juiciest takeaways after attending the event in...

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Top HubSpot Updates November 11, 2024

Top HubSpot Updates - Monday Recap - Nov. 11, 2024

It's that time of the week—we're here with our weekly HubSpot Updates Recap! This week brought some interesting enhancements that we're excited to...

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Top HubSpot Updates November 4, 2024

Top HubSpot Updates - Monday Recap - Nov. 4, 2024

It's that time of the week again—we are back with our weekly HubSpot Updates Recap! We're here to keep you in the loop with the top tweaks and...

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[Live Session] Orange Marketing Demos How They Use HubSpot’s Breeze to Create Content

In this live 30-minute session on Thur, Nov. 21st, we will demonstrate how Orange Marketing leverages HubSpot’s Breeze Content Agent, a new...

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Top HubSpot Updates October 28, 2024

Top HubSpot Updates - Monday Recap - Oct. 28, 2024

It's that time of the week again—we are back with our weekly HubSpot Updates Recap! We're here to keep you in the loop with the top tweaks and...

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When I Asked Neil Patel and Eric Siu the Tough Questions

What a wild ride! Earlier this month, I had the pleasure of hopping on the Marketing School podcast hosted by Neil Patel (Neil Patel Digital) and...

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Top HubSpot Updates October 21, 2024

Top HubSpot Updates - Monday Recap - Oct. 21, 2024

Welcome back to another weekly Top HubSpot Updates recap, where we highlight the most important changes and improvements from the past week. Discover...

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🏅 Badges That Mean Business: How Professional Accreditations Drive Success

We’re thrilled to share insights from my recent LinkedIn post on professional badges because these deal-closing tips can seriously boost your...

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Top HubSpot Updates October 14, 2024

Top HubSpot Updates - Monday Recap - Oct. 14, 2024

Hello! This week's recap of HubSpot Updates is here to keep you informed about the newest features and enhancements HubSpot has introduced. These...

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