Amanda Berger
Publishing a blog post is just the beginning. The real magic happens when that post makes its way into your audience’s inbox and across your social channels, all on its own.
That’s the power of HubSpot’s automated blog newsletter and social auto-publish feature, available in Content Hub Professional or Enterprise. And yet, many HubSpot customers still don’t realize these tools exist, especially now that blogging has moved out of Marketing Hub.
At Orange Marketing, we use these automation tools every week, and we want to show you exactly how they work, why they matter, and how they make our own marketing team look great.
Why a HubSpot Blog Is Essential
With the blog tool now part of Content Hub Pro, it's crucial to understand its continued value. Here are the main reasons you should be leveraging your HubSpot blog:
1. Centralized Content Management
Marketers shouldn’t have to bounce between WordPress, Webflow, or other platforms just to manage blog content. With the blog tool baked into HubSpot, everything lives in one place. That means your blog, landing pages, CTAs, social media, and email newsletter all work together seamlessly, saving you time, reducing errors, and giving you a clearer view of what’s working.
2. Blog once, post everywhere (automatically)
Once you hit “publish” on a blog post in HubSpot, things don't stop there. HubSpot can automatically create and schedule social media posts across your connected accounts, including LinkedIn, X, and Facebook. To draft, simply select the dropdown at the Publish button within the blog tool and navigate to Social.
From there, you have two options:
- Use the AI Assistant to generate a suggested post based on your blog content, where you can easily fine-tune the copy or swap out images for each channel
- Write your own custom copy directly in the editor if you prefer to craft the message yourself
All of this happens in one centralized place within the HubSpot blog tool, eliminating the need to copy and paste links, crop images, or write teaser text for each social channel. It’s the perfect balance of automation and control, ensuring your blog content gets seen, without adding more to your to-do list.
3. Start the conversation
HubSpot doesn’t just auto-publish your social post. It can also automatically write the first comment on the post, which is an effective way to increase engagement and impressions, especially on platforms like LinkedIn.
That first comment can include a call to action, a link, or even a quick summary to boost visibility and encourage interaction. And just like your social copy, it’s fully editable, all in the same place.
4. Automatically send blog updates to your subscribers
Did you know you don’t need to manually build and send a newsletter whenever you publish a new blog post? Instead, set up an automated blog newsletter email that goes out on a schedule you control - we prefer weekly, but monthly is available as well and a few other options.
Navigate to Settings - Content - Blog - Subscriptions, and turn on your preference for the frequency of your newsletter (we like weekly):
This feature pulls in your latest posts, formats them into a clean, branded email, and sends a weekly email to your blog subscribers, all automatically. You can even control settings, such as the number of posts displayed in the blog newsletter email, the order of posts, or only sending certain tags/categories. The email ONLY runs if you have a new blog post that week. Otherwise, it skips. Brilliant! Here our CEO Rebecca briefly explains:
This means your content keeps working for you after it’s published, and your audience stays informed, without you having to lift a finger after setup.
5. Built-in SEO tools that help your blog get found
HubSpot’s blogging tool comes with SEO baked in, no extra plugins or third-party tools are required. HubSpot offers SEO recommendations, like optimizing headers, adding alt text, or improving readability.
You can also organize and research blog posts into topic clusters and pillar pages, helping you build stronger internal linking and signal to search engines that you’re an authority on a subject. Over time, that means more organic traffic and better rankings, without needing a separate SEO platform.
6. Analytics that actually tell you what’s working
Of course, automation is only as good as the results it delivers. That’s why HubSpot gives you detailed analytics for both your blog newsletter and your social promotions. You can track blog performance over time, compare posts, and see which topics or formats are most effective at attracting and converting your audience. And because everything is connected in one platform, you’re not left stitching together data from multiple tools.
Here is a glimpse at some of the easy reporting you can generate:
These insights help you understand what’s working and where to focus your future efforts. It’s also helpful to have metrics to share with leadership or clients who want proof of ROI.
7. AI can help you write smarter and faster
HubSpot’s AI blog tools are continuously improving, and they even give you a running start on content creation.
Whether you need help drafting an intro, generating a full post outline, coming up with a catchy title, or rephrasing a paragraph for clarity, the AI assistant is right there in the blog editor.
This is especially helpful for busy marketers who have an idea but need to move quickly. But the best part? You’re always in control. You can accept, tweak, or completely rewrite any AI-generated content, all within HubSpot.
Content Hub Pro Deserves the Spotlight
Now that blog tools live inside Content Hub Pro, they’re not always top-of-mind in the sales cycle. But they should be.
In one fell swoop, publishing a blog post in HubSpot gives you so much more than just a piece of content on your blog. You get automated social media promotion and a newsletter that nurtures your subscriber base, built-in SEO benefits, detailed performance reporting, and AI content creation all in the same place. This is efficient, trackable, and scalable content marketing at its finest.
Need help setting it all up? You know where to find us!
