Monica Caraway

Monica's background in promoting corporate and government clients began with Media Monitors Australia where she assisted public relations departments in targeting and monitoring press and broadcast news. She has focused her career in content generation across multiple industries, with a strong background in designing publicity campaigns for conferences, I.T. tours, crowdfunding campaigns, and book launches.

[New Playbook] The Truth About B2B Marketing: What To Do Right Now!

Monica Caraway: April 09, 2025

Let’s cut to the chase: B2B marketing isn’t a gamble—it’s an investment. But too many companies still treat it like a slot machine. They drop in a few bucks, pull the lever, and expect a flood of leads to pour out. When that doesn’t happen after a...

B2B Marketing

Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Monica Caraway: April 02, 2025

Think back to the last big purchase you made. Did you call a salesperson right away? Nah. You Googled it, compared options, checked reviews, peeked...

HubSpot B2B Marketing B2B Sales

The Future of High-Quality Lead Databases: Build Smarter, Engage Better

Monica Caraway: March 18, 2025

Marketers love numbers—big ones, especially. More leads. More emails sent. More contacts in the database. But reality check: a bloated lead list does...

B2B Marketing

LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

Monica Caraway: March 10, 2025

If you’ve been trying to use LinkedIn to reach your customers and prospects, you’ve probably felt it: that gut-wrenching frustration of pouring time...

B2B Marketing

Sales Team Still Avoiding HubSpot's Meeting Scheduler? It’s Time to Fix That!

Monica Caraway: February 25, 2025

Let’s talk about one of the easiest ways to eliminate scheduling back-and-forth and boost your sales team’s efficiency—HubSpot Meeting Links. Every...

HubSpot B2B Sales

Sync or Sink? When Sales & Marketing Click

Monica Caraway: February 25, 2025

Picture this: You’re running a relay race, but instead of seamlessly passing the baton, your teammate hurls it over their shoulder while running in...

B2B Sales

Guru 2024 Recap: Why Jay Schwedelson’s Email Conference Is Like, Totally Tubular

Monica Caraway: November 11, 2024

Grab your leg warmers, dust off that Walkman, and get ready to jump into the email marketing DeLorean! Jay Schwedelson's online Guru Conference 2024...

B2B Marketing