Monica Caraway: August 27, 2024
Over 90% of B2B buyers read customer reviews before making significant purchases(1), with most software buyers reading up to 10 reviews before deciding(2). This makes reviews, testimonials, and case studies essential tools for closing sales. They’re...
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Monica Caraway: August 21, 2024
So, you’re a savvy B2B marketer who’s been riding the HubSpot wave, popping CTAs and sliding in pop-ups like a digital ninja. But just when you...
Monica Caraway: August 14, 2024
Choosing the right customer service and CRM platform can be the catalyst for explosive growth or the anchor that drags your B2B down. In a...
Monica Caraway: August 06, 2024
Customer support is no longer just about solving problems—it's a strategic function that drives revenue and fosters customer loyalty and referrals....
Monica Caraway: June 25, 2024
Crafting a successful marketing strategy involves juggling countless details, from creating compelling messages to optimizing content for search...
Monica Caraway: June 21, 2024
Transitioning from Mailchimp to another email marketing platform can seem daunting, but with a well-planned approach, you can ensure a smooth...
Monica Caraway: June 10, 2024
With all the talk about how artificial intelligence is reshaping content strategies, showcasing an example of how classic strategic content is still...
Monica Caraway: May 29, 2024
B2B companies face growing pressure to provide exceptional customer support, especially as customers increasingly expect 24/7 access to the Help...
Monica Caraway: May 08, 2024
Fine-tuning your marketing strategies to specific high-value accounts can dramatically increase your ROI and improve customer engagement. If you're...
Monica Caraway: May 07, 2024
B2B companies face many challenges, from generating leads to managing clients efficiently. Amid these tasks, the performance of your HubSpot portal...
