Monica Cavanagh

Monica's background in promoting corporate and government clients began with Media Monitors Australia where she assisted public relations departments in targeting and monitoring press and broadcast news. She has focused her career in content generation across multiple industries, with a strong background in designing publicity campaigns for conferences, I.T. tours, crowdfunding campaigns, and book launches.

What B2B Marketers Can Use from the Last Week's AI for Writers Summit

What B2B Marketers Can Use from the Last Week's AI for Writers Summit

Last week’s virtual AI for Writers Summit from the Marketing AI Institute brought together thousands of marketers from 95+ countries for a focused look at how AI is changing the writing process. That kind of turnout says a lot: content creators,...

Read More
Case Study: Turning a Dormant 40,000-Contact Database Into an Active Email Channel

Case Study: Turning a Dormant 40,000-Contact Database Into an Active Email Channel

A massive contact database looks like a marketing goldmine on paper. But if it has been sitting idle, it’s actually a ticking time bomb. One of our...

Read More
What AI Knows About Your Brand And What To Do Next.png

What AI Knows About Your Brand And What To Do Next

Missed our live AEO session? You'll want to catch up on this one! On April 17, our CEO Rebecca Gonzalez led a powerful and timely conversation with...

Read More
From INBOUND to UNBOUND: HubSpot's Major 2026 Spring Updates Explained

From INBOUND to UNBOUND: HubSpot's Major 2026 Spring Updates Explained

HubSpot built the inbound playbook. Now they are moving beyond it. They just renamed their flagship conference from INBOUND to UNBOUND, and their...

Read More
[Live Session April 17] What AI Knows About Your Brand. And What To Do Next!

[Live Session April 17] What AI Knows About Your Brand. And What To Do Next!

Most teams are past the awareness stage. You have seen traffic plummet. You have heard the conversations around AI search, answer engines, and...

Read More
Real AI or Repackaged Automation? How to Separate Intelligence from Hype

Real AI or Repackaged Automation? How to Separate Intelligence from Hype

AI is no longer a novelty in marketing technology. Nearly every martech platform now claims to be “AI-powered.” But that label alone tells you very...

Read More
If AI Can’t Find Your Pricing, You Are Invisible in the Buying Journey

If AI Can’t Find Your Pricing, You Are Invisible in the Buying Journey

For decades B2B companies debated whether pricing belonged on their websites. Would it scare prospects away? Complicate sales conversations? Give...

Read More
[Insider Session] ZeroBounce and Orange Marketing: 7 Email Tactics for 2026

[Insider Session] ZeroBounce and Orange Marketing: 7 Email Tactics for 2026

Most email programs do not fail because the copy is weak. They fail because small technical and strategic gaps stack up over time. List decay. Poor...

Read More
Notes on Email: How Inboxes Decide Who Gets Through

Notes on Email: How Inboxes Decide Who Gets Through

Nothing is broken. Your emails are still sending. Your platform says they delivered. The list looks fine. The copy isn’t bad. But the inbox has...

Read More
Putting People First: Orange Marketing’s 151 Five-Star HubSpot Reviews

Putting People First: Orange Marketing’s 151 Five-Star HubSpot Reviews

We are proud to have reached an important milestone at Orange Marketing: 151 five-star HubSpot reviews. That number matters. It reflects years of...

Read More