Monica Caraway

Monica's background in promoting corporate and government clients began with Media Monitors Australia where she assisted public relations departments in targeting and monitoring press and broadcast news. She has focused her career in content generation across multiple industries, with a strong background in designing publicity campaigns for conferences, I.T. tours, crowdfunding campaigns, and book launches.

3 min read

What's In A Name? Writing Compelling Anonymous Case Studies.

Orange Marketing’s Solution for B2B Marketers.

Never let the fact that a happy customer doesn't want to be mentioned by brand name in a case study hinder you from producing them!

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1 min read

What You Need To Know Before Hiring Your Next Sales Rep

As the business world catches up with the last 14 months, many companies find themselves hiring sales reps. In a recent article, HubSpot offers timely hiring tips from the experts, including our very own Kelsey Corcoran Galarza! We summarize the advice...

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1 min read

2020 Roundup - Top Tips, Templates, and Guides for SaaS and Technology Companies

Welcome to 2021! As we rejoice in seeing the backside of 2020, we share high hopes that business and spirits will flourish. And with a renewed sense of purpose that accompanies a new year, we recap our best marketing and sales tips from the last 12...

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2 min read

Client Holiday Gifts During COVID? An Entertaining B2B Process Using HubSpot

We enjoy using the holidays as a good excuse to say THANK YOU to our clients and supporters who hang in there with us through thick and thin. And this year, of all years, we felt we needed to take holiday gifts up a notch. BUT HOW? We could not send...
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3 min read

The Website Messaging Template That Will Improve Your Lead Conversions

We work with a lot of SaaS startup companies, many of whom bring fresh and unique ideas to market. It can take quite a bit of research to establish the tone, messaging, and vernacular to use on their websites that will successfully garner sales leads....

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2 min read

How to Make A Case Study Quickly for Your Business or Client

If you are marketing for your own business or startup, or are marketing for a client, getting good content together for prospective customers is often hindered by lack of time and a struggle of what to say.

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3 min read

Tips for Creating HubSpot Chatbots

If you would like to qualify some of your website traffic for your sales team through an automation tool, building a chatbot is a terrific option. Asking visitors questions will allow you to qualify that lead and then put a series of actions in place so...

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2 min read

Top Marketing Tips, Guides, and Checklists of 2019

2019 was an amazing year of growth for us that included a website refresh, new teammates, and a marketing video series roll out. As we reflect on the year, we've put together our top 5 blog posts of 2019 and highlight our major guides, checklists, and...

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2 min read

Is Local SEO Important For National or Virtual Companies?

If you're creating marketing strategies for national or virtual companies where the only location is a headquarters office (if that), you may believe local SEO to be a waste of time - or perhaps even harmful to your overall messaging. But this is not...

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4 min read

HubSpot Sales Enablement Tools - Creating Sequences Step-by-Step

HubSpot’s sales enablement tools allow sales teams to automate follow up messaging and tasks to help stay on top of leads in a predetermined cadence. This helps with the challenge sales professionals have in following up on initial contact, knowing who...

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