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B2B Sales

Case Study Snapshot: From Four Fragmented Systems to One Revenue Engine in 12 Weeks

Case Study: From 4 Fragmented Systems to One Revenue Engine in 12 Weeks

“This one had a lot of moving parts." That’s how Rebecca Gonzalez, CEO of Orange Marketing, described the Hilldrup implementation, which had four...

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chatgpt sales leads in b2b

Hi Sales. It's ChatGPT Calling. Are You Ready?

September 30th, 5:45 AM. A form submission lands in my inbox. It's from a hurricane protection company. They want HubSpot Starter. The source:...

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new guide for b2b sales teams

[New Guide] - Stop Blaming “Bad Leads.” Your Sales Team Needs More Love

If you’ve ever sat in a board meeting and tried to defend your sales forecast with crossed fingers instead of hard data, you know the pain. Leads are...

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Case Study: From NetSuite to HubSpot - How White Labs Turned Strategy Into Action

Case Study: From NetSuite to HubSpot - How White Labs Turned Strategy Into Action

If you’ve ever felt like your marketing tools are slowing you down instead of helping you, you’re not alone. For White Labs, the global leader in...

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Highlights From INBOUND 2025: AEO, AI Agents, and HubSpot's Next Chapter

This year’s INBOUND was, by all accounts from our team, absolutely exceptional. Hosted in a new city for the first time ever, the event was brimming...

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INBOUND 2025: Unified, Smarter, Faster: Here’s What Matters

INBOUND 2025 - Unified, Smarter, Faster: Here’s What Matters

Buckle up marketers, HubSpot's fresh announcements at INBOUND are anything but boring! Here is your straight-to-the-good-stuff highlight of the...

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Your Sales Playbook Is a Mess.  AI Can Fix That.

Your Sales Playbook Is a Mess. AI Can Fix That.

A lot of B2B teams either don’t have a sales playbook, or it’s buried in a Google Drive folder labeled something like “Sales Resources – FINAL v27,”...

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How to use HubSpot For Trade Show Planning & Follow-up

How to use HubSpot For Trade Show Planning & Follow-up

If you’re like a lot of our clients, when it comes to conferences, with limited resources you’re expected to plan the whole show, capture leads,...

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HubSpot’s New Calculated Properties: A Nerdy but Useful Upgrade

HubSpot’s New Calculated List Properties: A Nerdy but Useful Upgrade

If you’re a HubSpot nerd (guilty 🙋‍♀️), this one’s for you. Buried inside a recent product update is a small but mighty new feature: Calculated...

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Less Work, Smarter Insights: HubSpot Deep Research Connector for ChatGPT

Less Work, Smarter Insights: HubSpot Deep Research Connector for ChatGPT

HubSpot just dropped something new for those of us living in the CRM every day: the HubSpot Deep Research Connector for ChatGPT. It lets you query...

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