A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing

3 min read

Take the Stress out of Social Media with HubSpot

As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name out there and building your brand can be overwhelming. Even if you already have a marketing team (or...

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3 min read

Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

If you're a B2B SaaS company, there's a good chance you're leveraging Capterra as a way to promote your business and acquire leads. You may even be using Captera's PPC advertising service. But do you have enough reviews for your Capterra listing to work...

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2 min read

🚀 Orange Marketing's Best Performing Email of All Time

🤓 Geek Alert This blog post is for marketers who get into the nuts and bolts of email in an almost FRIGHTENING 👾 way.  

Orange Marketing sent its best-performing B2B email newsletter last week. This email newsletter achieved an astounding (for us) open...

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3 min read

5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

Reaching prospects is hard these days. We put together a list of 5 HubSpot integrated tools to help you break through the clutter and personalize your experience to your prospects. 

The average number of emails an office worker receives is 200 (you can...

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8 min read

Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

HubSpot's annual Inbound conference was in full swing as a hybrid event earlier this month in Boston. The attendance was split, with about 10,000 in person, although most attendees remained virtual as they have for the last two years. As the usual...

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4 min read

What is a HubSpot Portal Audit?

When we encounter a company that has had HubSpot for a couple of years or more frequently our first recommendation is a HubSpot portal audit. Yes, it's the oldest consultant trick in the book. We will ask you to pay us to look under the hood and provide...

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3 min read

How to Conduct Website QA for a Smooth HubSpot CMS Migration

Whether you are migrating a website or blog over to HubSpot or creating an entirely new HubSpot site, having a solid quality assurance process can make or break your launch. Not only that, but it can save your sanity. Nothing is worse than finding a...

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2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in search results. The "Helpful Content Update," as Google referred to it in the blog post where it was...

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5 min read

How B2B Companies Can Get The Most out of LinkedIn

With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830 million members looking for business information daily, LinkedIn is too large of an audience for your B2B...

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6 min read

Spoiler Alert: Attribution Reporting is a Scam

Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove its worth to the business. Now that we’ve gone beyond the point where marketing is considered the team...

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