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B2B Marketing

Best Practices for Marketing Email Sending Domain Setup

Don't Kill Deliverability: Best Practices for Marketing Email Sending Domain Setup

You can have the world’s best subject line and the cleanest list—but none of it matters if your emails never make it to the inbox. And if your...

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[New Playbook] The Truth About B2B Marketing:  What To Do Right Now!

[New Playbook] The Truth About B2B Marketing: What To Do Right Now!

Let’s cut to the chase: B2B marketing isn’t a gamble—it’s an investment. But too many companies still treat it like a slot machine. They drop in a...

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show them the money - make your pricing public

Show Them The Money: Why We Made Our Pricing Public—and What Happened Next

Last November, we did something that would give most B2B marketers hives: we published our pricing on our website. All of it. Right there for the...

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Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Think back to the last big purchase you made. Did you call a salesperson right away? Nah. You Googled it, compared options, checked reviews, peeked...

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Why HubSpot Beats Freshdesk for a Unified Customer Experience

Why HubSpot Beats Freshdesk for a Unified Customer Experience (And What Happened When One Company Made the Switch)

If you're running a B2B company, you know the challenge: marketing, sales, and customer support all need to work together seamlessly, but often...

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The Future of High-Quality Lead Databases: Build Smarter, Engage Better

The Future of High-Quality Lead Databases: Build Smarter, Engage Better

Marketers love numbers—big ones, especially. More leads. More emails sent. More contacts in the database. But reality check: a bloated lead list does...

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When HubSpot Feels Too Complicated, Here’s What You Can Do

Case Study: When HubSpot Feels Too Complicated, Here’s What You Can Do

Marketing automation is supposed to simplify your job, not make it harder. But what happens when your HubSpot setup is so intricate that even a...

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LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

If you’ve been trying to use LinkedIn to reach your customers and prospects, you’ve probably felt it: that gut-wrenching frustration of pouring time...

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Are Your Campaigns Doomed to Spam Folders? New Guide!

Are Your Email Campaigns Doomed to Spam Folders? New Guide!

Email marketing isn’t just about hitting send—it’s about making sure your message actually lands where it matters: the inbox. But that’s easier said...

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Turning B2B Paid Media into a Lead-Generating Powerhouse

⚡Turning B2B Paid Media into a Lead-Generating Powerhouse ⚡

Paid media can feel like throwing money into a black hole of clicks, impressions, and... crickets. But it doesn’t have to be that way. Orange...

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