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B2B Marketing

Why HubSpot Beats Freshdesk for a Unified Customer Experience

Why HubSpot Beats Freshdesk for a Unified Customer Experience (And What Happened When One Company Made the Switch)

If you're running a B2B company, you know the challenge: marketing, sales, and customer support all need to work together seamlessly, but often...

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The Future of High-Quality Lead Databases: Build Smarter, Engage Better

The Future of High-Quality Lead Databases: Build Smarter, Engage Better

Marketers love numbers—big ones, especially. More leads. More emails sent. More contacts in the database. But reality check: a bloated lead list does...

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When HubSpot Feels Too Complicated, Here’s What You Can Do

Case Study: When HubSpot Feels Too Complicated, Here’s What You Can Do

Marketing automation is supposed to simplify your job, not make it harder. But what happens when your HubSpot setup is so intricate that even a...

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LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

LinkedIn’s Latest Algorithm—Here’s What’s Actually Working

If you’ve been trying to use LinkedIn to reach your customers and prospects, you’ve probably felt it: that gut-wrenching frustration of pouring time...

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Are Your Campaigns Doomed to Spam Folders? New Guide!

Are Your Email Campaigns Doomed to Spam Folders? New Guide!

Email marketing isn’t just about hitting send—it’s about making sure your message actually lands where it matters: the inbox. But that’s easier said...

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Turning B2B Paid Media into a Lead-Generating Powerhouse

⚡Turning B2B Paid Media into a Lead-Generating Powerhouse ⚡

Paid media can feel like throwing money into a black hole of clicks, impressions, and... crickets. But it doesn’t have to be that way. Orange...

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Cold Email Roulette: Are You Gambling with Your Marketing Dollars

Cold Email Roulette: Are You Gambling with Your Marketing Dollars?

If you’re in marketing, you’ve wrestled with cold email outreach at some point. Our CEO recently posted about cold email on LinkedIn and grabbed...

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Step-by-Step: Merging or Rebranding LinkedIn Showcase or Company Pages

Step-by-Step: Merging and Rebranding LinkedIn Showcase or Company Pages

metimes you need to rebrand. Sometimes you need to merge your LinkedIn presence. Whether it’s rebranding to reflect your evolving company identity or...

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Why B2B Marketers Should Use Custom Campaign Tagging for HubSpot List Imports

Why B2B Marketers Should Use Custom Campaign Tagging for HubSpot List Imports

As a B2B marketer, you're probably juggling multiple campaigns, list uploads, partner marketing efforts, and events—all while trying to prove the ROI...

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The B2B Professional's Guide to Winning on LinkedIn

Many professionals consider LinkedIn useful only when looking for a job or hiring new team members. But successful B2B leaders know better—they...

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