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Everything HubSpot, marketing, and sales for B2B SMB companies.

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B2B Marketing (2)

marketing school podcast_neil patel and eric siu

When I Asked Neil Patel and Eric Siu the Tough Questions

What a wild ride! Earlier this month, I had the pleasure of hopping on the Marketing School podcast hosted by Neil Patel (Neil Patel Digital) and...

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badges that mean business how professional accreditations drive success

🏅 Badges That Mean Business: How Professional Accreditations Drive Success

We’re thrilled to share insights from my recent LinkedIn post on professional badges because these deal-closing tips can seriously boost your...

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HubSpot's Breeze For Dummies: 4 Quick Video Tutorials

HubSpot's Breeze For Dummies: 4 Quick Video Tutorials

Are you a B2B marketer overwhelmed by HubSpot’s latest tools and capabilities? Breeze, HubSpot’s AI-powered engine, has everyone talking—but if...

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Takeaways From Top INBOUND 2024 Streaming Sessions

High 5: Takeaways From Top INBOUND24 Streamed Sessions

Everyone (and us!) in the HubSpot Universe is still reeling from the annual INBOUND conference earlier this month. If you work with (or for) HubSpot,...

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6 Inbound Lead Gen Tips to Boost Your Startup’s Growth

6 Inbound Lead Gen Tips to Boost Your Startup’s Growth

As a startup, you’ve built something remarkable, but now you need to get it in front of the right people. Inbound lead generation is the key to...

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Get Your Hands on More B2B Customer Reviews, Testimonials, and Case Studies

Get Your Hands on More B2B Customer Reviews, Testimonials, and Case Studies

Over 90% of B2B buyers read customer reviews before making significant purchases(1), with most software buyers reading up to 10 reviews before...

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HubSpot Alert: Sunsetting

HubSpot Alert: Sunsetting "Became a" Lifecycle Stage Properties Nov. 20, 2024

HUBSPOT ALERT! Don't ignore this message that you may be seeing in your HubSpot portal: "Legacy contact properties will begin to be deprecated...

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CTAs and Pop-ups

5 Things to Know About HubSpot’s CTA and Pop-Up Shenanigans

So, you’re a savvy B2B marketer who’s been riding the HubSpot wave, popping CTAs and sliding in pop-ups like a digital ninja. But just when you...

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Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge B2B marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM into a separate...

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Scaling Smart: How HubSpot Service Beats Zendesk for B2Bs

Choosing the right customer service and CRM platform can be the catalyst for explosive growth or the anchor that drags your B2B down. In a...

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