3 min read
Eddy Cervera: Jun 20, 2022
Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand each page type and why it's essential to use each one in your web content strategy.
3 min read
Twitter is a hot topic with Elon Musk's recent plans to purchase or not purchase Twitter and the plans/issues he has for/with the platform. But just how valuable is Twitter to B2B companies? Is it worth your time to connect with prospects and customers...
1 min read
Monica Caraway: May 25, 2022
Orange Marketing has taken out a Bronze Stevie Award for Best Ebook from the American Business Awards® (ABA). ABA is the premier accolade for excellence in U.S. business, honoring organizations of all sizes and industries.
3 min read
Rebecca Gonzalez: May 18, 2022
One of the longest-running debates in SEO is the use of “subdomains or subdirectories" for website content such as blogs, landing pages, and resource libraries. Not to worry; we have got your answer right here.
3 min read
Kirill Ougarov: May 10, 2022
While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller businesses should choose their battles wisely. And the advertising channel we are least likely to recommend...
2 min read
We are excited to share some of HubSpot’s recent updates:
Keep reading to find out what this means for you!
5 min read
Kirill Ougarov: Apr 25, 2022
Do you want to squeeze more shameless cold emails out of your overworked SDRs? Try this trick! One of the most valuable tools unlocked with HubSpot Sales Professional is Sequences, which enables the automated sending of personalized sales-focused emails...
4 min read
Orange Marketing: Apr 18, 2022
One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post will explore strategies to maximize return on this investment by turning individual content pieces into...
3 min read
Rebecca Gonzalez: Apr 04, 2022
"A customer has opted out of my email! But they need to get these emails! What should I do?" As with all things Orange Marketing, a particularly HubSpot perspective.
3 min read
Kelsey Galarza: Mar 28, 2022
When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found consistently effective and affordable for startups seeking to buy brand advertising is list-based...