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Everything HubSpot, marketing, and sales for B2B SMB companies.

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B2B Marketing (2)

HubSpot Alert: Sunsetting

HubSpot Alert: Sunsetting "Became a" Lifecycle Stage Properties Nov. 20, 2024

HUBSPOT ALERT! Don't ignore this message that you may be seeing in your HubSpot portal: "Legacy contact properties will begin to be deprecated...

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CTAs and Pop-ups

5 Things to Know About HubSpot’s CTA and Pop-Up Shenanigans

So, you’re a savvy B2B marketer who’s been riding the HubSpot wave, popping CTAs and sliding in pop-ups like a digital ninja. But just when you...

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Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge B2B marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM into a separate...

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Scaling Smart: How HubSpot Service Beats Zendesk for B2Bs

Choosing the right customer service and CRM platform can be the catalyst for explosive growth or the anchor that drags your B2B down. In a...

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Subdomains Vs Subdirectories What Is Important For B2B SEO

Subdomains Vs Subdirectories: What's Best For B2B SEO

One of the longest-running debates in SEO is the use of “subdomains or subdirectories" for website content such as blogs, landing pages, and resource...

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3 Ways To Optimize Images For Better B2B Content Marketing

🖼️ Size Matters: 3 Ways To Optimize Images For Better B2B Content Marketing

Images are crucial for capturing attention and enhancing your marketing content. For B2B marketers, optimizing images can significantly impact...

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Our Favorite HubSpot Template A Deep Dive into Clean

Our Favorite HubSpot Template: A Deep Dive into Clean

Selecting the right tools and templates can significantly improve your B2B marketing strategy. HubSpot's platform offers a variety of templates to...

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Marketing Funnel Key Tactics, Content Types, and Metrics for Success

Marketing Funnel Key Tactics, Content Types, and Metrics for Success

Mastering the marketing funnel is crucial for filling your sales pipeline. Understanding the distinct phases of the funnel—top of Funnel (ToFu),...

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Don't Ignore Press Releases in Your B2B Marketing Strategy

Don't Ignore Press Releases in Your B2B Marketing Strategy

Press releases present a valuable opportunity for businesses of all sizes, including small companies, to generate buzz about their firm. Yet...

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B2B Marketing Checklists For Campaigns, Case Studies, And Blog Posts

B2B Marketing Checklists For Campaigns, Case Studies, And Blog Posts

Crafting a successful marketing strategy involves juggling countless details, from creating compelling messages to optimizing content for search...

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