A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing (2)

5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

3 min read

5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

Reaching prospects is hard these days. We put together a list of 5 HubSpot integrated tools to help you break through the clutter and personalize...

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Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

8 min read

Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

HubSpot's annual Inbound conference was in full swing as a hybrid event earlier this month in Boston. The attendance was split, with about 10,000 in...

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What is a HubSpot Portal Audit?

4 min read

What is a HubSpot Portal Audit?

When we encounter a company that has had HubSpot for a couple of years or more frequently our first recommendation is a HubSpot portal audit. Yes,...

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How to Conduct a QA Process for Smoother HubSpot Migrations

3 min read

How to Conduct Website QA for a Smooth HubSpot CMS Migration

Whether you are migrating a website or blog over to HubSpot or creating an entirely new HubSpot site, having a solid quality assurance process can...

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What B2B SaaS Companies Need to Know About Google’s

2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in...

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How B2B Companies Can Get The Most out of LinkedIn

5 min read

How B2B Companies Can Get The Most out of LinkedIn

With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830...

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Spoiler Alert Attribution Reporting is a Scam

6 min read

Spoiler Alert: Attribution Reporting is a Scam

Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove...

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5 Ways HubSpot Helps SaaS Companies Scale

3 min read

5 Ways HubSpot Helps SaaS Companies Scale

SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages,...

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The Importance Of Clean CRM Data And How To Get There

4 min read

Seven Steps to Clean Your CRM Data

During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they...

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9 Reasons Why You Need to Migrate Your Blog to HubSpot

3 min read

9 Reasons Why You Need to Migrate Your Blog to HubSpot

Unless you built your website on HubSpot from the beginning, your company domain is probably hosted elsewhere, such as WordPress, Webflow, or another...

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