A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing (2)

3 min read

Pillar Page 101—and Why Your SaaS Website Needs Them

Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand each page type and why it's essential to use each one in your web content strategy. 

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3 min read

How B2B Companies Can Get The Most Out Of Twitter

Twitter is a hot topic with Elon Musk's recent plans to purchase or not purchase Twitter and the plans/issues he has for/with the platform. But just how valuable is Twitter to B2B companies? Is it worth your time to connect with prospects and customers...

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1 min read

Orange Wins Bronze For Best Ebook In American Business Awards

Orange Marketing has taken out a Bronze Stevie Award for Best Ebook from the American Business Awards® (ABA). ABA is the premier accolade for excellence in U.S. business, honoring organizations of all sizes and industries.

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3 min read

Subdomains Vs Subdirectories: What Is Important For SEO in 2022?

One of the longest-running debates in SEO is the use of “subdomains or subdirectories" for website content such as blogs, landing pages, and resource libraries. Not to worry; we have got your answer right here.

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3 min read

Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller businesses should choose their battles wisely. And the advertising channel we are least likely to recommend...

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2 min read

Top 3 HubSpot Updates to Check Out

We are excited to share some of HubSpot’s recent updates: 

  1. Upgrade to inbound calling functions and forms
  2. Forms associations to campaigns
  3. New ACH recurring payments functionality.

Keep reading to find out what this means for you!

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5 min read

How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

Do you want to squeeze more shameless cold emails out of your overworked SDRs? Try this trick! One of the most valuable tools unlocked with HubSpot Sales Professional is Sequences, which enables the automated sending of personalized sales-focused emails...

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4 min read

Don’t Publish and Forget: How You Can Repurpose Four Types of Content

One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post will explore strategies to maximize return on this investment by turning individual content pieces into...

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3 min read

How to Opt Unsubscribed Contacts Back Into Email

"A customer has opted out of my email! But they need to get these emails! What should I do?" As with all things Orange Marketing, a particularly HubSpot perspective.

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3 min read

List-Based Ad Retargeting Using AdRoll: An Affordable Tactic to Grow B2B Brand Awareness

When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found consistently effective and affordable for startups seeking to buy brand advertising is list-based...

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