Monica Caraway
If you’ve been trying to use LinkedIn to reach your customers and prospects, you’ve probably felt it: that gut-wrenching frustration of pouring time into posts, carefully crafting your message, only to see engagement plummet overnight.
One day, your content gets traction—likes, comments, shares. The next? Crickets. It’s like the algorithm is playing a cruel joke, shifting just as you find your rhythm. The truth is, LinkedIn’s algorithm changes constantly, just like the waves in the ocean. But instead of getting wiped out by the tide, you can learn how to ride the waves to stay visible, relevant, and consistently connect with your ideal audience.
Here’s what we know when consulting the experts on how to work with LinkedIn's latest algorithm!
1. Shift from Chasing the Algorithm to Providing Value
The biggest mistake B2B professionals make? Trying to game the algorithm instead of focusing on their audience.
Yes, LinkedIn tweaks its algorithm constantly, but one rule remains: high-quality, high-value content always wins. Instead of stressing over hacks, shift your focus to:
✔ Solving real problems your prospects face. What keeps them up at night? Address that head-on.
✔ Providing actionable insights. How can your audience get a quick win today?
✔ Creating shareable content—something worth saving, commenting on, or sending to a colleague.
The more valuable your content, the more LinkedIn rewards it—because engagement (likes, comments, and dwell time) signals relevance to the algorithm and expands your reach.
2. Post Like a Pro: The Format That Works Right Now
Not all content is created equal. Right now, LinkedIn’s algorithm prioritizes certain formats over others. Here’s what’s performing best:
✅ Carousels & PDFs – These get 1.9x more engagement than other posts. People linger longer (which boosts dwell time), and they feel like “mini-guides.”
✅ Cheat Sheets & Infographics – Visually appealing and easy to digest. They increase saves and shares.
✅ Case Studies & Testimonials – Nothing builds trust like real success stories. B2B buyers want proof.
✅ Text posts (but formatted well!) – Posts with 800-1,000 words, broken into short, punchy sentences perform best. The key? White space and clear structure so people actually read it.
What’s not working? Video content has dropped 200% in performance, and plain-text-only posts are getting less reach than before.
Quick Win: Post once a day at the same time to train your audience (and the algorithm) to expect your content.
➡️ Get the Guide: The LinkedIn Algorithm Shift: What You Need to Know Now! 👀
3. The LinkedIn Funnel: Turning Attention into Leads
Too many businesses treat LinkedIn like a digital billboard—all sales, all the time. That’s a mistake. Instead, you need a structured content funnel:
🔹 Top of Funnel (Awareness) – Broad topics with mass appeal (e.g., “The Brutal Truth About B2B Sales in 2025”). The goal? Expand reach.
🔹 Middle of Funnel (Education & Value) – Actionable insights (e.g., “How We Generated 500 B2B Leads in 90 Days—Without Ads”). The goal? Build trust.
🔹 Bottom of Funnel (Sales & Conversion) – Case studies, testimonials, and clear CTAs (e.g., “Join Our Free LinkedIn Growth Webinar”). The goal? Drive leads.
Most people skip the middle and jump straight to the sale—don’t be that person. Educate first, and you’ll convert more leads with less effort.
4. Engage Like a Human (Not a Robot)
You can’t just post and ghost. LinkedIn rewards engagement, so you need a strategy:
🔥 Comment with intention. Follow the 30-30-30-10 rule:
- 30% on industry leaders’ posts (visibility boost).
- 30% on potential customers’ posts (relationship building).
- 30% on industry partners’ posts (networking).
- 10% wherever you feel like.
🔥 Reply to every comment on your posts. It doubles your engagement and signals LinkedIn to push your content further.
🔥 Use LinkedIn DMs wisely. After someone engages with your content, reach out with a friendly message (no pitch!). Relationships = sales.
5. Future-Proof Your Lead Generation: Build an Email List
What if LinkedIn slashes organic reach again? Or limits your visibility? You need an off-platform audience.
- Create a newsletter or lead magnet. Offer a free industry report, checklist, or guide.
- Use LinkedIn to capture emails. Instead of just pushing for followers, drive people to sign up for your list.
- Segment your audience. Ask new subscribers one question about their biggest challenge. Then, send targeted content based on their answer.
Example: “What’s your biggest priority right now?”
- A) Generating more B2B leads → Send LinkedIn lead-gen tips.
- B) Scaling your business → Send content on operations and growth.
This way, when LinkedIn changes again (and it will), you’ll own your audience—no algorithm required.
Even More Ways to Work With LinkedIn’s Algorithm (Instead of Fighting It)
You’ve got the basics—now let’s take it further. We’ve put together a LinkedIn Algorithm Guide packed with even more practical, no-fluff strategies to help you stay visible and turn LinkedIn into a lead-generation machine.
Inside, you’ll find:
📌 The best-performing content formats (so you stop wasting time on what doesn’t work)
📌 Profile optimization tips to attract leads—without extra effort
📌 The proven content funnel that turns connections into customers
📌 Smart engagement strategies to grow your reach—without spending hours a day
📌 How to capture leads off LinkedIn (so you control your audience, not the algorithm)
