A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing (4)

3 min read

🏆 Orange Marketing Wins Platinum and Gold In 2021 MarCom Awards

Orange Marketing garners big wins at the coveted 2021 MarCom Awards, and was recognized for exceptional content and website design!

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4 min read

Marketing and Sales Tool Consolidation Ignites IsosTech Revenue Growth

Case Study

Learn how Isos Technology, an Atlassian Platinum Solution Partner, consolidated its complex sales and marketing stack to one integrated HubSpot solution, driving growth in 2020 and beyond.

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3 min read

📧 How To Improve Your B2B Email Marketing ROI

Getting a marketing-savvy B2B prospect with an overflowing inbox to read your email is impossible. If you really want solid results, check out these must-read tips on how to get your audience to open your email, engage with the content, and take action!

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6 min read

INBOUND Experts Agree Personalization is Critical Right Now 🔥

Another year "at" HubSpot's annual INBOUND conference, and another year in front of the computer (stupid COVID). We cannot wait until HubSpot hosts our favorite action-packed marketing event live in Boston. But this year's virtual conference did not...

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2 min read

Why You need HubSpot Website CMS Now to Launch Your Business

Launching your business? Why you should build your website with HubSpot's new CMS vs. WordPress, Squarespace, WIX, etc.

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3 min read

Learning How to Develop Your HubSpot Website

The HubSpot Academy receives wide acclaim for providing exceptionally laid out content and amazing resources. We agree! And their ever-expanding CMS for Developers course is handy, despite the nature of some of the heavy, developer-oriented, material it...

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1 min read

[Ebook] The Truth About B2B Email Deliverability

New Ebook: Whether you are an experienced B2B marketer becoming increasingly frustrated with email results or a B2B entrepreneur who desperately needs email deliverability best practices—our new ebook has you covered!

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4 min read

Focus Content to Hook Leads - You Only Have Seconds

Our biggest job as a B2B SaaS and technology-focused marketing company is to generate leads for hungry sales teams. Inbound Lead Generation 101 is producing thought leadership white papers, articles, and blog posts in the company's area of expertise on...

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3 min read

Why Lead Scoring is Bad for Startups

Your approach to sales is critical to the success of your business, particularly as you are getting started. In this article, we look at why many marketers and sales professionals believe lead scoring is an ultimate best practice - and why it most...

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4 min read

How to Send Automated Recurring Emails Using HubSpot Workflows

First Place Winner, 2021 HubSpot Blog Contest and Originally Published July 28, 2021, on HubSpot.com.

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