A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing (4)

List-Based Ad Retargeting Using AdRoll An Affordable Tactic to Grow B2B Brand Awareness

3 min read

List-Based Ad Retargeting Using AdRoll: An Affordable Tactic to Grow B2B Brand Awareness

When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found...

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The Ultimate Landing Page Checklist - Get It Now!

3 min read

The Ultimate Landing Page Checklist - Get It Now!

Landing pages are one of the most important components of a successful marketing website. While your home page serves as a one-stop-shop for all...

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11 Steps to Ensure Google Indexes Your New Website

4 min read

11 Steps to Ensure Google Indexes Your New Website

Clients ALWAYS ask us, "What is the trick to rank #1 on Google for our website?" Welp, it's not the 2000's kids. There are no tricks anymore....

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Keyword Strategies No Longer Work for SEO. Here’s What You Should Do Instead.

3 min read

Keyword Strategies No Longer Work for SEO. Here’s What You Should Do Instead.

Our clients often ask us what SEO keyword strategy is for them. Our answer is basically “we don’t have one” as search engines have become more...

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Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

3 min read

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales...

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5 Ways to Reach High-Value Prospects for B2B SaaS Companies

4 min read

5 Ways to Reach High-Value Prospects for B2B SaaS Companies

These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu,...

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How to Win a HubSpot Impact Award

3 min read

How to Win a HubSpot Impact Award 🏆 and Why It Matters

Do you ever want something so badly that you could almost taste it? Frankly, this has been our obsession with the HubSpot Impact Awards. Please enjoy...

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Making The Most Of Your B2B Email Analytics

3 min read

How To Use Your B2B Email Analytics

If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know...

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4 Of Our Favorite New HubSpot Product Updates

2 min read

4 Of Our Favorite New HubSpot Product Updates for January 2022

As a HubSpot Diamond Solutions Partner, we take weekly stock of what goodies HubSpot rolls out. Late last year, HubSpot released four features we...

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6 Powerful Ways  B2B Companies Are  Using QR Codes

3 min read

6 Powerful Ways B2B Companies Are Using QR Codes

Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a...

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