A Slice of Orange

3 min read

Stop Wasting Money on Leads Your B2B Sales Reps Won't Call

Monica Caraway: Jul 20, 2021

Do you know where you are wasting money on good leads? Some crucial basics are holding B2B sales teams back. We have the answers!

2 min read

What Do Coming Apple Mail App Changes Mean for Marketing Email Metrics

Kirill Ougarov: Jun 15, 2021

A look at Apple's planned Apple Mail App updates and how this will impact your email marketing metrics.

3 min read

What's In A Name? Writing Compelling Anonymous Case Studies.

Monica Caraway: Jun 14, 2021

Orange Marketing’s Solution for B2B Marketers.

Never let the fact that a happy customer doesn't want to be mentioned by brand name in a case study hinder you from producing them!

1 min read

What You Need To Know Before Hiring Your Next Sales Rep

Monica Caraway: Jun 07, 2021

As the business world catches up with the last 14 months, many companies find themselves hiring sales reps. In a recent article, HubSpot offers timely hiring tips from the experts, including our very own Kelsey Corcoran Galarza! We summarize the advice...

2 min read

Why is Link-Building Essential For B2B and SaaS Companies?

Orange Marketing: May 24, 2021

Having a digital marketing strategy is a must in our tech-driven era. But that doesn’t mean every industry or type of business should utilize the same exact techniques.

2 min read

Stalk Your Prospects Using AdRoll Retargeting and HubSpot

Amanda Berger: May 17, 2021

Have you ever had the situation where you were shopping online, and the item you were eyeballing started following you all over the internet?

6 min read

Don't Just Write For Google... Your Prospects Crave Value!

Brett Kramer: May 10, 2021

This morning when I woke up, I got an email that I have seen (and ignored) many times before. The sender promised to get our website on the first page of Google using SEO techniques that will get us a top 10 ranking. I instantly disregarded it, but I...

4 min read

"What's Up Ops?"

Kelsey Galarza: May 04, 2021

By now, you may have seen the press about HubSpot's new Operations Hub. But if you don't bleed orange 🍊 when you get a papercut, you may not know what it does or how it could help your business.

If you're already using HubSpot, YAY 👏, you will be...

2 min read

Solved: How do I add personalized custom images to HubSpot emails?

Curtis Debrincat: Apr 23, 2021

Problem: Our client wanted to use a custom image for each company to which they were sending a specific email. It seems so simple. 😭  After research, tinkering, and no perfect solution, we figured out exactly how to do it. Read on!

4 min read

Don't be fooled. Building B2B Websites is not Rocket Science.

Rebecca Gonzalez: Apr 12, 2021

Don't let some agency fool you. 😲 A new B2B website does not need to take 6-12 months and cost your entire annual marketing budget. Building websites from the code up and using a designer to create every single page's look and feel is old school and...