A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing (5)

3 min read

Stop Wasting Money on Leads Your B2B Sales Reps Won't Call

Do you know where you are wasting money on good leads? Some crucial basics are holding B2B sales teams back. We have the answers!

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2 min read

What Do Coming Apple Mail App Changes Mean for Marketing Email Metrics

A look at Apple's planned Apple Mail App updates and how this will impact your email marketing metrics.

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3 min read

What's In A Name? Writing Compelling Anonymous Case Studies.

Orange Marketing’s Solution for B2B Marketers.

Never let the fact that a happy customer doesn't want to be mentioned by brand name in a case study hinder you from producing them!

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1 min read

What You Need To Know Before Hiring Your Next Sales Rep

As the business world catches up with the last 14 months, many companies find themselves hiring sales reps. In a recent article, HubSpot offers timely hiring tips from the experts, including our very own Kelsey Corcoran Galarza! We summarize the advice...

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2 min read

Why is Link-Building Essential For B2B and SaaS Companies?

Having a digital marketing strategy is a must in our tech-driven era. But that doesn’t mean every industry or type of business should utilize the same exact techniques.

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2 min read

Stalk Your Prospects Using AdRoll Retargeting and HubSpot

Have you ever had the situation where you were shopping online, and the item you were eyeballing started following you all over the internet?

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6 min read

Don't Just Write For Google... Your Prospects Crave Value!

This morning when I woke up, I got an email that I have seen (and ignored) many times before. The sender promised to get our website on the first page of Google using SEO techniques that will get us a top 10 ranking. I instantly disregarded it, but I...

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4 min read

"What's Up Ops?"

By now, you may have seen the press about HubSpot's new Operations Hub. But if you don't bleed orange 🍊 when you get a papercut, you may not know what it does or how it could help your business.

If you're already using HubSpot, YAY 👏, you will be...

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2 min read

Solved: How do I add personalized custom images to HubSpot emails?

Problem: Our client wanted to use a custom image for each company to which they were sending a specific email. It seems so simple. 😭  After research, tinkering, and no perfect solution, we figured out exactly how to do it. Read on!

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4 min read

Don't be fooled. Building B2B Websites is not Rocket Science.

Don't let some agency fool you. 😲 A new B2B website does not need to take 6-12 months and cost your entire annual marketing budget. Building websites from the code up and using a designer to create every single page's look and feel is old school and...

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