5 min read
How B2B Companies Can Get The Most out of LinkedIn
With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830...
B2B Marketing (6)
6 min read
Spoiler Alert: Attribution Reporting is a Scam
Kelsey Galarza: Jul 25, 2022
Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove...
3 min read
5 Ways HubSpot Helps SaaS Companies Scale
Orange Marketing: Jul 19, 2022
SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages,...
4 min read
Seven Steps to Clean Your CRM Data
Orange Marketing: Jul 12, 2022
During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they...
3 min read
9 Reasons Why You Need to Migrate Your Blog to HubSpot
Amanda Berger: Jul 05, 2022
Unless you built your website on HubSpot from the beginning, your company domain is probably hosted elsewhere, such as WordPress, Webflow, or another...
2 min read
Why Local Trade Shows are a Fantastic Investment
Rebecca Gonzalez: Jun 28, 2022
We've got seven (7) great reasons why B2B SaaS companies need to double down on local events after we attended our first trade show in two and a half...
3 min read
Pillar Page 101—and Why Your SaaS Website Needs Them
Eddy Cervera: Jun 20, 2022
Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...
3 min read
How B2B Companies Can Get The Most Out Of Twitter
Twitter is a hot topic with Elon Musk's recent plans to purchase or not purchase Twitter and the plans/issues he has for/with the platform. But just...
1 min read
Orange Wins Bronze For Best Ebook In American Business Awards
Monica Caraway: May 25, 2022
Orange Marketing has taken out a Bronze Stevie Award for Best Ebook from the American Business Awards® (ABA). ABA is the premier accolade for...
3 min read
Subdomains Vs Subdirectories: What Is Important For SEO in 2022?
Rebecca Gonzalez: May 18, 2022
One of the longest-running debates in SEO is the use of “subdomains or subdirectories" for website content such as blogs, landing pages, and resource...