Kirill Ougarov

3 min read

Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

If you're a B2B SaaS company, there's a good chance you're leveraging Capterra as a way to promote your business and acquire leads. You may even be using Captera's PPC advertising service. But do you have enough reviews for your Capterra listing to...

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2 min read

Transitioning to Google Analytics 4 for HubSpot Users

Though initial adoption of the new GA4 (Google Analytics 4) was slow, Google announced in March 2022 that it would be sunsetting GA3 by July 1, 2023. While existing data will still be available after that date, no new data will be collected, so all users...

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2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in search results. The "Helpful Content Update," as Google referred to it in the blog post where it was...

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3 min read

Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller businesses should choose their battles wisely. And the advertising channel we are least likely to recommend...

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5 min read

How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

Do you want to squeeze more shameless cold emails out of your overworked SDRs? Try this trick! One of the most valuable tools unlocked with HubSpot Sales Professional is Sequences, which enables the automated sending of personalized sales-focused emails...

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2 min read

Why You need HubSpot Website CMS Now to Launch Your Business

Launching your business? Why you should build your website with HubSpot's new CMS vs. WordPress, Squarespace, WIX, etc.

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2 min read

What Do Coming Apple Mail App Changes Mean for Marketing Email Metrics

A look at Apple's planned Apple Mail App updates and how this will impact your email marketing metrics.

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