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Kirill Ougarov

Merging Duplicate Companies Beware Hubspot's Data Handling Rules

Merging Duplicate Companies? Beware HubSpot's Data Handling Rules

Data hygiene is a critical for any successful company. A key component of maintaining that hygiene in HubSpot (or any CRM) is the management of duplicate records. While it may be tempting to simply delete those records, it’s not a reliable solution...

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HubSpot Buys Clearbit to Add  Sales Intelligence—Moves Closer to Being One-Stop Shop

HubSpot Buys Clearbit to Add Sales Intelligence, Moves Closer to Being One-Stop Shop

On Wednesday, November 1st, HubSpot announced that it was acquiring Clearbit, a sales intelligence platform that competes with the likes of Zoominfo...

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Optimizing Revenue Operations: 5 HubSpot Documentation Tips You Need To Know

Optimizing Revenue Operations: 5 HubSpot Documentation Tips You Need To Know

Documentation. Few like doing it, and few do it well, especially in the tech world, where speed is always of the essence. And HubSpot instances tend...

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Why B2B Startups Don't Need a Technical SEO Agency on Retainer

Why B2B Startups Don't Need a Technical SEO Agency on Retainer

It's no secret that search engine optimization (SEO) is one of the time-tested strategies for attracting traffic to your website and growing your...

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A Quick Look at HubSpot’s Custom Report Tool

A Quick Look at HubSpot’s Custom Report Tool

One of the many fast-evolving components of HubSpot is its reporting capabilities. These have improved substantially in recent years, eliminating the...

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Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

If you're a B2B SaaS company, there's a good chance you're leveraging Capterra as a way to promote your business and acquire leads. You may even be...

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Transitioning to Google Analytics 4 for HubSpot Users

Transitioning to Google Analytics 4 for HubSpot Users

Though initial adoption of the new GA4 (Google Analytics 4) was slow, Google announced in March 2022 that it would be sunsetting GA3 by July 1, 2023....

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What B2B SaaS Companies Need to Know About Google’s

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in...

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Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller...

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How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

Do you want to squeeze more shameless cold emails out of your overworked SDRs? Try this trick! One of the most valuable tools unlocked with HubSpot...

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