A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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SaaS Startups

5 Reasons Startups Should Choose HubSpot Over Salesforce

3 min read

5 Reasons Startups Should Choose HubSpot Over Salesforce

Salesforce.com is a powerful platform. One of the first truly configurable SaaS CRMs (remember the no software logo). The world of Benioff has become...

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Take the Stress out of Social Media with HubSpot

3 min read

Take the Stress out of Social Media with HubSpot

As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name...

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What B2B SaaS Companies Need to Know About Google’s

2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in...

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How B2B Companies Can Get The Most out of LinkedIn

5 min read

How B2B Companies Can Get The Most out of LinkedIn

With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830...

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Pillar Pages 101—and Why Your SaaS Website Needs Them

3 min read

Pillar Page 101—and Why Your SaaS Website Needs Them

Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...

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Using HubSpot Meeting Links to Create Calendar Magic

7 min read

Using HubSpot Meeting Links to Create Calendar Magic

What HubSpot sales automation tool do we get the MOST pushback on from old-fashioned sales reps? Maybe not surprisingly it's the HubSpot Meetings...

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How B2B Companies Can Get The Most Out Of Twitter

3 min read

How B2B Companies Can Get The Most Out Of Twitter

Twitter is a hot topic with Elon Musk's recent plans to purchase or not purchase Twitter and the plans/issues he has for/with the platform. But just...

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Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

3 min read

Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller...

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Don’t Publish and Forget: How You Can Repurpose Four Types of Content

4 min read

Don’t Publish and Forget: How You Can Repurpose Four Types of Content

One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post...

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List-Based Ad Retargeting Using AdRoll An Affordable Tactic to Grow B2B Brand Awareness

3 min read

List-Based Ad Retargeting Using AdRoll: An Affordable Tactic to Grow B2B Brand Awareness

When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found...

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