A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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SaaS Startups

2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in search results. The "Helpful Content Update," as Google referred to it in the blog post where it was...

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5 min read

How B2B Companies Can Get The Most out of LinkedIn

With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830 million members looking for business information daily, LinkedIn is too large of an audience for your B2B...

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3 min read

Pillar Page 101—and Why Your SaaS Website Needs Them

Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand each page type and why it's essential to use each one in your web content strategy. 

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7 min read

Using HubSpot Meeting Links to Create Calendar Magic

What HubSpot sales automation tool do we get the MOST pushback on from old-fashioned sales reps? Maybe not surprisingly it's the HubSpot Meetings scheduling tool (affectionately known as "Meeting Links"). Please let us make the case to you to use meeting...

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3 min read

How B2B Companies Can Get The Most Out Of Twitter

Twitter is a hot topic with Elon Musk's recent plans to purchase or not purchase Twitter and the plans/issues he has for/with the platform. But just how valuable is Twitter to B2B companies? Is it worth your time to connect with prospects and customers...

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3 min read

Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller businesses should choose their battles wisely. And the advertising channel we are least likely to recommend...

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4 min read

Don’t Publish and Forget: How You Can Repurpose Four Types of Content

One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post will explore strategies to maximize return on this investment by turning individual content pieces into...

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3 min read

List-Based Ad Retargeting Using AdRoll: An Affordable Tactic to Grow B2B Brand Awareness

When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found consistently effective and affordable for startups seeking to buy brand advertising is list-based...

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3 min read

The Ultimate Landing Page Checklist - Get It Now!

Landing pages are one of the most important components of a successful marketing website. While your home page serves as a one-stop-shop for all visitors, landing pages are focused on promoting a particular offer promoted strategically through content...

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4 min read

Focus Content to Hook Leads - You Only Have Seconds

Our biggest job as a B2B SaaS and technology-focused marketing company is to generate leads for hungry sales teams. Inbound Lead Generation 101 is producing thought leadership white papers, articles, and blog posts in the company's area of expertise on...

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