A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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SaaS Startups

New Checklist - Boost Your Trade Show Impact: Step-by-Step Guide

2 min read

✅[New Checklist] Boost Your Trade Show Impact: Step-by-Step Guide

Need help navigating the intricacies of trade show planning and execution? We've got you covered in our new trade show checklist designed for SaaS...

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Why B2B Startups Don't Need a Technical SEO Agency on Retainer

2 min read

Why B2B Startups Don't Need a Technical SEO Agency on Retainer

It's no secret that search engine optimization (SEO) is one of the time-tested strategies for attracting traffic to your website and growing your...

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Five Useful HubSpot Certificates for B2B SaaS Startups

3 min read

Five Useful HubSpot Certificates for B2B SaaS Startups

To get the most out of your HubSpot investment, there are some core tools you must know how to use. Fortunately, HubSpot has excellent training for...

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[Webinar Recording] 50 Powerful HubSpot Features

6 min read

[Webinar Recording] 50 Powerful HubSpot Features

If you work in HubSpot, you know how hard it is to stay on top of feature releases, betas, release notes, and which users can access what. Our recent...

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The Power Of HubSpot For Early Stage Startups: Why HubSpot Is Our Preferred Platform

3 min read

The Power Of HubSpot For Early Stage Startups: Why HubSpot Is Our Preferred Platform

When we decided to launch our marketing agency, we had a clear goal: to help early-stage startups grow and succeed. Having worked in startups, we...

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5 Reasons Startups Should Choose HubSpot Over Salesforce

3 min read

5 Reasons Startups Should Choose HubSpot Over Salesforce

Salesforce.com is a powerful platform. One of the first truly configurable SaaS CRMs (remember the no software logo). The world of Benioff has become...

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Take the Stress out of Social Media with HubSpot

3 min read

Take the Stress out of Social Media with HubSpot

As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name...

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What B2B SaaS Companies Need to Know About Google’s

2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in...

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How B2B Companies Can Get The Most out of LinkedIn

5 min read

How B2B Companies Can Get The Most out of LinkedIn

With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830...

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Pillar Pages 101—and Why Your SaaS Website Needs Them

3 min read

Pillar Page 101—and Why Your SaaS Website Needs Them

Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...

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