SaaS Companies: How to Nail Product Validation and Avoid an Epic Faceplant!
So, you've got a kick-ass company, a mind-blowing product, and even a few customers on board. But wait, why isn't your business taking off like a...
To get the most out of your HubSpot investment, there are some core tools you must know how to use. Fortunately, HubSpot has excellent training for every aspect of its platform, and the sales and marketing game in general. Here are the five critical HubSpot Academy certificates we recommend every one of our B2B SaaS startup clients takes to navigate HubSpot successfully.
HubSpot's marketing features are powerful tools to grow your customer base and increase customer lifetime values. The HubSpot Marketing Software course contains 14 lessons and 11 practical exercises that equip you with the knowledge to implement these tools and deliver content to the three stages of HubSpot's inbound strategy: Attract, Delight, and Engage. You’ll learn the following:
HubSpot's CMS lets you create high-performing websites — with as little or as much developer input as you prefer. HubSpot offers a drag-and-drop website builder, a fully integrated growth-focused CRM, custom web page templates, and SEO tools. Essentially, CMS for Marketers lets you create, manage, optimize, and analyze your content all in one place.
The HubSpot CMS for Marketers course contains nine lessons and five practical exercises that equip you with the knowledge to build a high-performance website that blows your competition out of the water. You'll learn:
Contextual marketing uses contextual data, such as location or interests, to create personalized experiences for site visitors. It lets you deliver relevant messages to the right people at the right time. Pretty spiffy, if you ask us.
The Contextual Marketing course contains eight lessons and three practical exercises teaching you how to create a great website experience for your target audience. You’ll learn:
The HubSpot Email Marketing course contains 11 lessons and 1 practical exercise to help users ace customer engagement and reduce churn. You’ll learn:
HubSpot's sales features are robust tools that let you track leads, identify sales opportunities, and close deals faster. The HubSpot Sales Software course contains 5 lessons and four practical exercises that enable you to implement an effective inbound sales process that increases trust — the secret to higher conversions.
Why does trust matter? During economic volatility, customers turn to organizations they trust the most. Eroding trust in the B2B sector is the canary in the gold mine. Most of your competitors aren't harnessing the power of marketing to promote trust — until late in the game.
In this course, you’ll learn how to capitalize on this and build trust through:
We just held an incredible webinar highlighting the best of the best in HubSpot feature releases over the last five months. HubSpot keeps new tools flowing, so knowing what to pay attention to can be hard. We make it simple! Watch the webinar recording!
So, you've got a kick-ass company, a mind-blowing product, and even a few customers on board. But wait, why isn't your business taking off like a...
Need help navigating the intricacies of trade show planning and execution? We've got you covered in our new trade show checklist designed for SaaS...
In honor of HubSpot's World Certification Week, we chose this week to complete 42 out of the possible 42 HubSpot Certifications that a HubSpot...