Orange Marketing

Orange Marketing specializes in HubSpot implementations for B2B SaaS companies -- beginning with understanding your customers and identifying segments you didn't know you have, setting up your website conversion paths for these segments/personas to begin generating leads right away and then the complete HubSpot technical implementation.

2 min read

Getting the Most Out of Hubspot's Filters and Lists

HubSpot has many powerful features that make life easier for sales and marketing teams at organizations of all sizes. Filters and lists are the backbone tools for selecting, using, and analyzing HubSpot data. Marketing and Sales teams need to...

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3 min read

5 Ways HubSpot Helps SaaS Companies Scale

SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages, WordPress for the website, LiveChat for chat, HootSuite for social media management, with a bit of Zapier...

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4 min read

Seven Steps to Clean Your CRM Data

During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they endured at their most recent job with duplicate companies and contacts, reps fighting over who owned which...

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4 min read

Don’t Publish and Forget: How You Can Repurpose Four Types of Content

One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post will explore strategies to maximize return on this investment by turning individual content pieces into...

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3 min read

Keyword Strategies No Longer Work for SEO. Here’s What You Should Do Instead.

Our clients often ask us what SEO keyword strategy is for them. Our answer is basically “we don’t have one” as search engines have become more sophisticated and now care more about how much authority you have on a topic instead of specific keywords. As a...

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4 min read

5 Ways to Reach High-Value Prospects for B2B SaaS Companies

These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu, especially if you don’t have a bottomless budget thanks to a massive fund raise, so here are five that we’ve...

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3 min read

How To Use Your B2B Email Analytics

If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know what each metric means and what insights you can derive. 

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3 min read

6 Powerful Ways B2B Companies Are Using QR Codes

Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a QR code for one reason or another, the increased familiarity with this tool opens multiple potential use...

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1 min read

[Case Study] Tech Stack Consolidation Drives Growth Into 2022

In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow net-new revenue faster. And even though Isos seemed to have a handle on all things marketing and sales, they...

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4 min read

Focus Content to Hook Leads - You Only Have Seconds

Our biggest job as a B2B SaaS and technology-focused marketing company is to generate leads for hungry sales teams. Inbound Lead Generation 101 is producing thought leadership white papers, articles, and blog posts in the company's area of expertise on...

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