2 min read
Orange Marketing: Aug 18, 2022
HubSpot has many powerful features that make life easier for sales and marketing teams at organizations of all sizes. Filters and lists are the backbone tools for selecting, using, and analyzing HubSpot data. Marketing and Sales teams need to...
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3 min read
Orange Marketing: Jul 19, 2022
SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages,...
4 min read
Orange Marketing: Jul 12, 2022
During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they...
4 min read
Orange Marketing: Apr 18, 2022
One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post...
3 min read
Orange Marketing: Feb 28, 2022
Our clients often ask us what SEO keyword strategy is for them. Our answer is basically “we don’t have one” as search engines have become more...
4 min read
Orange Marketing: Feb 14, 2022
These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu,...
3 min read
Orange Marketing: Jan 31, 2022
If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know...
3 min read
Orange Marketing: Jan 17, 2022
Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a...
1 min read
Orange Marketing: Jan 10, 2022
In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow...
4 min read
Orange Marketing: Sep 08, 2021
Our biggest job as a B2B SaaS and technology-focused marketing company is to generate leads for hungry sales teams. Inbound Lead Generation 101 is...
