3 min read
Take the Stress out of Social Media with HubSpot
As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name...
SaaS Startups (2)
2 min read
What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"
Kirill Ougarov: Aug 31, 2022
On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in...
5 min read
How B2B Companies Can Get The Most out of LinkedIn
With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830...
3 min read
Pillar Page 101—and Why Your SaaS Website Needs Them
Eddy Cervera: Jun 20, 2022
Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...
7 min read
Using HubSpot Meeting Links to Create Calendar Magic
Kelsey Galarza: Jun 13, 2022
What HubSpot sales automation tool do we get the MOST pushback on from old-fashioned sales reps? Maybe not surprisingly it's the HubSpot Meetings...
3 min read
How B2B Companies Can Get The Most Out Of Twitter
Twitter is a hot topic with Elon Musk's recent plans to purchase or not purchase Twitter and the plans/issues he has for/with the platform. But just...
3 min read
Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups
Kirill Ougarov: May 10, 2022
While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller...
4 min read
Don’t Publish and Forget: How You Can Repurpose Four Types of Content
Orange Marketing: Apr 18, 2022
One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post...
3 min read
List-Based Ad Retargeting Using AdRoll: An Affordable Tactic to Grow B2B Brand Awareness
Kelsey Galarza: Mar 28, 2022
When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found...
3 min read
The Ultimate Landing Page Checklist - Get It Now!
Eddy Cervera: Mar 16, 2022
Landing pages are one of the most important components of a successful marketing website. While your home page serves as a one-stop-shop for all...