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Eddy Cervera

Unpacking the Switch to Simplified Marketing Automation

Eloqua to HubSpot: Unpacking the Switch to Simplified Marketing Automation

Eloqua and HubSpot are two familiar names when it comes to marketing automation. Think of Eloqua, part of the Oracle family, as the go-to for big companies with complex organizational puzzles to solve. It’s all about deep customization, from...

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HubSpot's Email Blitz: Crush Your B2B Sales Goals!

💌 HubSpot's Email Blitz: Crush Your B2B Sales Goals!

Email stands as a cornerstone in marketing and sales, serving as a direct line of communication that transcends the transient nature of social media....

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Training Smarter: Use HubSpot Learning Playlists!

Train Smarter: Use HubSpot Learning Playlists!

We're often asked what HubSpot training courses we recommend. The OM team spends about a month renewing our HubSpot certificates every year, so,...

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Small Businesses, Big Dreams: How HubSpot Can Help You Grow

Small Business, Big Dreams: How HubSpot Helps You Grow 🚀

Small businesses and startups encounter many obstacles in achieving growth. From overseeing customer relationships and nailing effective marketing...

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How to Use 5 HubSpot Emails for Demand Generation

How to Use 5 HubSpot Emails for Demand Generation

We have noticed our own email click-through rates in a downward spiral, and our marketers are plagued with emails not reaching the intended target...

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We are in marketing. We don't close deals. Sorry, not sorry.

We are in marketing. We don't close deals. Sorry, not sorry.

We could go on about reasons we’ve heard why leads don't turn into deals. And reasons why deals don't close-won. "I consistently email the leads, but...

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Pillar Pages 101—and Why Your SaaS Website Needs Them

Pillar Page 101—and Why Your SaaS Website Needs Them

Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...

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The Ultimate Landing Page Checklist - Get It Now!

The Ultimate HubSpot Landing Page Checklist - Get It Now!

Landing pages are one of the most important components of a successful marketing website. While your home page serves as a one-stop-shop for all...

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Migrating a Blog From WordPress to HubSpot

Migrating a blog from WordPress to HubSpot is not as daunting as you may think. In our post Website Migration: Moving From WordPress to HubSpot, we...

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Migrating From WordPress to HubSpot: Step-by-Step Instruction

Whether you are migrating your own WordPress website to HubSpot or you are with an agency looking to do this for a client, you have made a fantastic...

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