Eddy Cervera: September 16, 2024
As a startup, you’ve built something remarkable, but now you need to get it in front of the right people. Inbound lead generation is the key to attracting potential customers at scale. When done right, it’s a sustainable way to grow your business,...
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Eddy Cervera: July 09, 2024
Mastering the marketing funnel is crucial for filling your sales pipeline. Understanding the distinct phases of the funnel—top of Funnel (ToFu),...
Eddy Cervera: June 23, 2024
B2B businesses face numerous challenges in achieving growth, from managing customer relationships and crafting effective marketing strategies to...
Eddy Cervera: May 31, 2024
If you are migrating your WordPress website to HubSpot, you have made a fantastic decision!HubSpot's CMS is an incredible platform to use, offering...
Eddy Cervera: April 16, 2024
Eloqua and HubSpot are two familiar names when it comes to marketing automation. Think of Eloqua, part of the Oracle family, as the go-to for big...
Eddy Cervera: February 07, 2024
Email stands as a cornerstone in marketing and sales, serving as a direct line of communication that transcends the transient nature of social media....
Eddy Cervera: October 10, 2023
We're often asked what HubSpot training courses we recommend. The OM team spends about a month renewing our HubSpot certificates every year, so,...
Eddy Cervera: December 13, 2022
We could go on about reasons we’ve heard why leads don't turn into deals. And reasons why deals don't close-won. "I consistently email the leads, but...
Eddy Cervera: June 20, 2022
Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...
Eddy Cervera: March 16, 2022
Landing pages are one of the most important components of a successful marketing website. While your homepage serves as a one-stop-shop for all...
