A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing (3)

Why Local Trade Shows are a Fantastic Investment in 2022

2 min read

Why Local Trade Shows are a Fantastic Investment in 2022

We've got seven (7) great reasons why B2B SaaS companies need to double down on local events after we attended our first trade show in two and a half...

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Pillar Pages 101—and Why Your SaaS Website Needs Them

3 min read

Pillar Page 101—and Why Your SaaS Website Needs Them

Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...

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How B2B Companies Can Get The Most Out Of Twitter

3 min read

How B2B Companies Can Get The Most Out Of Twitter

Twitter is a hot topic with Elon Musk's recent plans to purchase or not purchase Twitter and the plans/issues he has for/with the platform. But just...

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Orange Wins Bronze For Best Ebook In American Business Awards

1 min read

Orange Wins Bronze For Best Ebook In American Business Awards

Orange Marketing has taken out a Bronze Stevie Award for Best Ebook from the American Business Awards® (ABA). ABA is the premier accolade for...

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Subdomains Vs Subdirectories What Is Important For SEO in 2022

3 min read

Subdomains Vs Subdirectories: What Is Important For SEO in 2022?

One of the longest-running debates in SEO is the use of “subdomains or subdirectories" for website content such as blogs, landing pages, and resource...

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Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

3 min read

Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller...

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2 min read

Top 3 HubSpot Updates to Check Out

We are excited to share some of HubSpot’s recent updates:  Upgrade to inbound calling functions and forms Forms associations to campaigns New ACH...

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How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

5 min read

How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

Do you want to squeeze more shameless cold emails out of your overworked SDRs? Try this trick! One of the most valuable tools unlocked with HubSpot...

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Don’t Publish and Forget: How You Can Repurpose Four Types of Content

4 min read

Don’t Publish and Forget: How You Can Repurpose Four Types of Content

One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post...

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How to Opt Unsubscribed Contacts Back Into Email

3 min read

How to Opt Unsubscribed Contacts Back Into Email

"A customer has opted out of my email! But they need to get these emails! What should I do?" As with all things Orange Marketing, a particularly...

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