A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing (3)

3 min read

The Ultimate Landing Page Checklist - Get It Now!

Landing pages are one of the most important components of a successful marketing website. While your home page serves as a one-stop-shop for all visitors, landing pages are focused on promoting a particular offer promoted strategically through content...

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4 min read

11 Steps to Ensure Google Indexes Your New Website

Clients ALWAYS ask us, "What is the trick to rank #1 on Google for our website?" Welp, it's not the 2000's kids. There are no tricks anymore. However, there are basic things you can do to ensure you rank as high and as quickly as you possibly can.

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3 min read

Keyword Strategies No Longer Work for SEO. Here’s What You Should Do Instead.

Our clients often ask us what SEO keyword strategy is for them. Our answer is basically “we don’t have one” as search engines have become more sophisticated and now care more about how much authority you have on a topic instead of specific keywords. As a...

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3 min read

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales enablement tool like Outreach or Salesloft. It never goes well. 

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4 min read

5 Ways to Reach High-Value Prospects for B2B SaaS Companies

These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu, especially if you don’t have a bottomless budget thanks to a massive fund raise, so here are five that we’ve...

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3 min read

How to Win a HubSpot Impact Award 🏆 and Why It Matters

Do you ever want something so badly that you could almost taste it? Frankly, this has been our obsession with the HubSpot Impact Awards. Please enjoy our "winning the award" backstory (our version of Inside the Actors Studio for our fellow HubSpot...

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3 min read

How To Use Your B2B Email Analytics

If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know what each metric means and what insights you can derive. 

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2 min read

4 Of Our Favorite New HubSpot Product Updates for January 2022

As a HubSpot Diamond Solutions Partner, we take weekly stock of what goodies HubSpot rolls out. Late last year, HubSpot released four features we particularly love.

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3 min read

6 Powerful Ways B2B Companies Are Using QR Codes

Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a QR code for one reason or another, the increased familiarity with this tool opens multiple potential use...

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1 min read

[Case Study] Tech Stack Consolidation Drives Growth Into 2022

In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow net-new revenue faster. And even though Isos seemed to have a handle on all things marketing and sales, they...

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