A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Marketing (3)

4 min read

📧 7 Email Tricks - How To Get Your Prospects To Take Action!

As marketers, we can all acknowledge that email has increasingly become less effective, which is oh-so frustrating! Recently, notorious email expert...

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content writing tips

2 min read

✍️ What if insightful, reliable writers were easy to find?

Getting purposeful content out consistently that performs is the plight of anyone in the marketing game. So much can go wrong in finding the right...

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Take the Stress out of Social Media with HubSpot

3 min read

Take the Stress out of Social Media with HubSpot

As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name...

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Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

3 min read

Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

If you're a B2B SaaS company, there's a good chance you're leveraging Capterra as a way to promote your business and acquire leads. You may even be...

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🚀 Best performing OM Email ever. The Back Story.

2 min read

🚀 Orange Marketing's Best Performing Email of All Time

🤓 Geek Alert This blog post is for marketers who get into the nuts and bolts of email in an almost FRIGHTENING 👾 way.   Orange Marketing sent its...

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5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

3 min read

5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

Reaching prospects is hard these days. We put together a list of 5 HubSpot integrated tools to help you break through the clutter and personalize...

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Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

8 min read

Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

HubSpot's annual Inbound conference was in full swing as a hybrid event earlier this month in Boston. The attendance was split, with about 10,000 in...

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What is a HubSpot Portal Audit?

4 min read

What is a HubSpot Portal Audit?

When we encounter a company that has had HubSpot for a couple of years or more frequently our first recommendation is a HubSpot portal audit. Yes,...

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How to Conduct a QA Process for Smoother HubSpot Migrations

3 min read

How to Conduct Website QA for a Smooth HubSpot CMS Migration

Whether you are migrating a website or blog over to HubSpot or creating an entirely new HubSpot site, having a solid quality assurance process can...

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What B2B SaaS Companies Need to Know About Google’s

2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in...

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