Orange Marketing
As we close out another successful year at Orange Marketing, we’re taking a moment to look back at the resources that resonated most with our audience—you! 👀 Let’s dive into the highlights and celebrate the tools, tips, insights and strategies that made a difference this year!
Top 3 Blog Posts of 2024
Let’s revisit the topics that sparked the most engagement this year:
1) Why B2B Companies Should Put Pricing on Their Websites
When this post when out in our newsletter it got a 42% open rate (highest of all time), so people were definitely curious. Transparency isn’t just nice; it’s a trust-builder, a time-saver, and a competitive advantage. By putting pricing front and center, you weed out unqualified leads, set clear expectations, and position yourself as a confident, customer-first business. And as we show in the post, turns out, clarity isn’t scary—it’s a game-changer.
2) The B2B Professional's Guide to Winning On
LinkedIn
Discover how to turn LinkedIn into a growth engine for your B2B business! From building a professional brand that grabs attention to crafting content that sparks meaningful conversations, LinkedIn is a powerful tool for generating leads, boosting authority, and driving revenue. With the right timing, consistent effort, and a sprinkle of analytics, you can transform LinkedIn from a networking tool into a powerhouse for B2B growth.
3) Marcus Sheridan's IMPACT 2024: Breaking Rules & Making Waves in Marketing
Marcus Sheridan's IMPACT 2024 conference was amazing. Key takeaways include the rise of "zero-click content", the need to provide immediate value within search platforms, crafting content that balances AI optimization with a human touch, the non-negotiable role of video in building trust and engagement, and so much more! These strategies are essential for businesses aiming to stay ahead in our complex and constantly changing digital marketing arena.
Four Top Downloads of the Year
Here are our most popular marketing downloads of the year:
1. Breeze AI Live Webinar
Our November live session showcased HubSpot Breeze AI in action! We explored real-world marketing use cases, demonstrated its capabilities, and shared expert insights on how this tool revolutionizes content creation and workflows.
Missed it? Don’t worry—catch the replay and see how AI elevates your HubSpot experience.
2. Why Your B2B Needs a HubSpot Portal Audit
Struggling to get the most out of HubSpot? Don’t let inefficiencies or outdated setups hold you back. Our HubSpot Portal Audit Guide reveals how to fix glitches, clean up your contact database, optimize workflows, and fully leverage HubSpot’s latest features—all while boosting email deliverability and conversions. Ready to turn your portal into a productivity power? Download the guide!
3. Mastering Account-Based Marketing
Thinking about diving into account-based marketing with HubSpot? Here we walk you through the steps to identify target accounts, tailor your outreach, and use HubSpot’s tools to keep everything running smoothly. Whether you’re just starting out or looking to refine your strategy, this guide is packed with practical tips to make ABM work for you.
4, Mastering The Marketing Funnel
Looking to fine-tune your marketing funnel? This cheat sheet is your go-to guide for simplifying and optimizing each stage of the funnel. From awareness to conversion, we break down key tactics and tips that’ll help you keep prospects moving smoothly through the process. Whether you’re a seasoned marketer or just getting started, this PDF makes funnel mastery quick and easy.
Three Case Studies
Top client highlights from 2024! We should have done more!!! We love exclamation points!!!!!
1) HubSpot Service Hub In Action With Bridge VMS
Learn how we helped Bridge VMS streamline their customer support operations and scale efficiently by implementing HubSpot Service Hub. With automation, ticketing tools, and reporting, they improved response times and elevated customer satisfaction—turning challenges into growth opportunities. Read the case study to learn more!
2) HubSpot Unleashed: EventBuilder's Strategic Leap
When EventBuilder needed to optimize their HubSpot use, Orange Marketing delivered big. Through automation, sales process revamps, and marketing enhancements, they transformed customer service workflows, aligned sales and marketing, and introduced strategic tools like a Knowledge Base and content gating. The result? Streamlined operations, happier customers, and a HubSpot setup ready to drive serious growth. Curious about the full transformation? Dive into the details!
3) A Rapid, High-Stakes Migration From Eloqua to HubSpot
Faced with a high-stakes 10-week timeline to transition from Eloqua to HubSpot, a digital staffing leader partnered with Orange Marketing to tackle the challenge. By streamlining lead scoring, simplifying workflows, integrating with Salesforce, and refining a bloated contact database, Orange Marketing delivered a smooth migration. The results? Cleaner processes, a dedicated email domain, and 25,000 high-quality leads ready for targeted engagement—all without the need for a full-time admin. See how strategic simplicity drove big results!
We're Here to Help!
As we close out 2024, one thing is clear: the right strategies, tools, and partners make all the difference in driving real, sustainable growth for B2B SaaS companies. At Orange Marketing, we go beyond delivering projects—we’re here to help you optimize your HubSpot setup, migrate seamlessly to new platforms, and supercharge your marketing with expert-led strategies that deliver results.
Check out what we can do for you! Our comprehensive suite of services, from audits and onboarding to content creation, paid media, and fractional RevOps, is designed to meet your needs—without the headaches. Let’s make 2025 your most impactful year yet!
