Orange Marketing
On Thursday, November 21st, Orange Marketing hosted a live 30-minute session showcasing HubSpot’s new Breeze Content Agent, an AI-powered tool designed to simplify and supercharge your content creation process. Packed with real-world use cases, actionable tips, and honest feedback, the session featured four quick demos on how Orange Marketing uses Breeze to save time, cut costs, and produce high-quality content without breaking a sweat. Here’s the play-by-play:
Session 1: Blogging Like a Breeze
Presenter: Amanda Berger, Marketing Consultant, Orange Marketing
Amanda demonstrated how Breeze makes blog creation seamless, offering tools to streamline every step from ideation to publishing.
- Speedy Setup: Amanda showed how to kick off your blog creation with AI-generated titles, outlines, and drafts.
- Custom Inputs: Add keywords, target audience details, or even transcripts to enhance the results.
- SEO Smarts: Integrated SEMrush insights ensure your title hits the right keywords.
- Pro Tip: AI provides a solid draft, but human edits are essential to refine tone and accuracy.
Watch the HubSpot Breeze AI Live Session Recording 👀
Session 2: Landing Pages, Simplified
Presenter: Kirill Ougarov, Director of RevOps, Orange Marketing
Kirill highlighted how Breeze simplifies landing page creation, making it easy to design and optimize pages without starting from scratch.
- Layout Flexibility: Choose a page design that fits your goals—headers, forms, or calendar embeds.
- Jumpstart with Placeholders: Breeze provides starter designs, making setup lightning fast.
- AB Testing on Autopilot: Generate and test alternative versions with ease.
- Pro Tip: Swap out placeholder content and images to maintain brand consistency
Session 3: Content Remix—Your Marketing Multitool
Presenter: Rebecca Gonzalez, CEO, Orange Marketing
Rebecca showcased how to maximize the potential of your content by transforming one piece into multiple formats, saving marketers time and effort.
- Maximized Content: Rebecca demonstrated how a single blog or video can be remixed into multiple formats, like social posts, emails, and landing pages.
- Tailored Templates: Customize outputs with your brand's tone and visual style.
- Hit or Miss: Some outputs are ready to go, while others need significant editing.
- Pro Tip: Clearly specify your prompts for better results and fewer edits.
Session 4: Case Studies That Wow
Presenter: Monica Caraway, Senior Content Manager, Orange Marketing
Monica walked attendees through the process of creating polished, professional case studies that resonate with audiences and build trust.
- Automated Framework: Monica highlighted how to create polished case studies from scratch using just a synopsis and supporting data.
- Seamless Personalization: Add logos, quotes, and metrics with simple edits.
- Instant Value: Case studies are formatted for easy publishing and can be grouped by tags.
- Pro Tip: Review all AI-generated text carefully for accuracy and alignment with your messaging
What You’ll Need to Unlock These Features
To use these tools and features, you’ll need access to the right HubSpot modules.
- Content Pro Module: Breeze AI tools are part of HubSpot’s Content Pro subscription. Make sure your plan includes it!
- Beta Access: Several tools are still in beta, so you’ll need to opt in via HubSpot’s settings.
While Breeze already packs a powerful punch, some features, like data enrichment and beta case studies, are still being fine-tuned. The Orange Marketing team emphasized that improvements are expected soon.
Ready to See Breeze in Action?
Learn how Orange Marketing uses Breeze AI to take content creation to the next level. Watch the Live Session Recording Now.
Get inspired, save time, and elevate your marketing game with HubSpot Breeze AI.
