8 min read
Monica Caraway: Sep 19, 2022
HubSpot's annual Inbound conference was in full swing as a hybrid event earlier this month in Boston. The attendance was split, with about 10,000 in person, although most attendees remained virtual as they have for the last two years. As the usual...
4 min read
Rebecca Gonzalez: Sep 12, 2022
When we encounter a company that has had HubSpot for a couple of years or more frequently our first recommendation is a HubSpot portal audit. Yes, it's the oldest consultant trick in the book. We will ask you to pay us to look under the hood and provide...
3 min read
Benny Canady: Sep 06, 2022
Whether you are migrating a website or blog over to HubSpot or creating an entirely new HubSpot site, having a solid quality assurance process can make or break your launch. Not only that, but it can save your sanity. Nothing is worse than finding a...
2 min read
Kirill Ougarov: Aug 31, 2022
On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in search results. The "Helpful Content Update," as Google referred to it in the blog post where it was...
5 min read
With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830 million members looking for business information daily, LinkedIn is too large of an audience for your B2B...
6 min read
Kelsey Galarza: Jul 25, 2022
Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove its worth to the business. Now that we’ve gone beyond the point where marketing is considered the team...
3 min read
Orange Marketing: Jul 19, 2022
SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages, WordPress for the website, LiveChat for chat, HootSuite for social media management, with a bit of Zapier...
4 min read
Orange Marketing: Jul 12, 2022
During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they endured at their most recent job with duplicate companies and contacts, reps fighting over who owned which...
3 min read
Amanda Berger: Jul 05, 2022
Unless you built your website on HubSpot from the beginning, your company domain is probably hosted elsewhere, such as WordPress, Webflow, or another platform - which likely includes blog functionality you know well. But odds are, when onboarding with...
2 min read
Rebecca Gonzalez: Jun 28, 2022
We've got seven (7) great reasons why B2B SaaS companies need to double down on local events after we attended our first trade show in two and a half years.