Skip to the main content.

Blog Articles

Everything HubSpot, marketing, and sales for B2B SMB companies.

Get our newsletter!

B2B Marketing

HubSpot's Breeze For Dummies: 4 Quick Video Tutorials

HubSpot's Breeze For Dummies: 4 Quick Video Tutorials

Are you a B2B marketer overwhelmed by HubSpot’s latest tools and capabilities? Breeze, HubSpot’s AI-powered engine, has everyone talking—but if...

Read More
Takeaways From Top INBOUND 2024 Streaming Sessions

High 5: Takeaways From Top INBOUND24 Streamed Sessions

Everyone (and us!) in the HubSpot Universe is still reeling from the annual INBOUND conference earlier this month. If you work with (or for) HubSpot,...

Read More
6 Inbound Lead Gen Tips to Boost Your Startup’s Growth

6 Inbound Lead Gen Tips to Boost Your Startup’s Growth

As a startup, you’ve built something remarkable, but now you need to get it in front of the right people. Inbound lead generation is the key to...

Read More
Get Your Hands on More B2B Customer Reviews, Testimonials, and Case Studies

Get Your Hands on More B2B Customer Reviews, Testimonials, and Case Studies

Over 90% of B2B buyers read customer reviews before making significant purchases(1), with most software buyers reading up to 10 reviews before...

Read More
HubSpot Alert: Sunsetting

HubSpot Alert: Sunsetting "Became a" Lifecycle Stage Properties Nov. 20, 2024

HUBSPOT ALERT! Don't ignore this message that you may be seeing in your HubSpot portal: "Legacy contact properties will begin to be deprecated...

Read More
CTAs and Pop-ups

5 Things to Know About HubSpot’s CTA and Pop-Up Shenanigans

So, you’re a savvy B2B marketer who’s been riding the HubSpot wave, popping CTAs and sliding in pop-ups like a digital ninja. But just when you...

Read More
Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge B2B marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM into a separate...

Read More

Scaling Smart: How HubSpot Service Beats Zendesk for B2Bs

Choosing the right customer service and CRM platform can be the catalyst for explosive growth or the anchor that drags your B2B down. In a...

Read More
Subdomains Vs Subdirectories What Is Important For B2B SEO

Subdomains Vs Subdirectories: What's Best For B2B SEO

One of the longest-running debates in SEO is the use of “subdomains or subdirectories" for website content such as blogs, landing pages, and resource...

Read More
3 Ways To Optimize Images For Better B2B Content Marketing

🖼️ Size Matters: 3 Ways To Optimize Images For Better B2B Content Marketing

Images are crucial for capturing attention and enhancing your marketing content. For B2B marketers, optimizing images can significantly impact...

Read More