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B2B Marketing

How to Automate Presentation Follow-Up Using QR Codes, Forms, and Sequences in HubSpot

How to Automate Presentation Follow-Up Using QR Codes, Forms, and Sequences in HubSpot

If you attend conferences, industry events, or meetings where you present to potential buyers or partners, you’ve probably wrestled with the same...

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AI Eating Your Search? Actions B2Bs and Nonprofits Can Take Now!

AI Eating Your Search? Actions B2Bs and Nonprofits Can Take Now!

If you run a B2B or nonprofit, you're probably pretty anxious about the rapid shift in how your audience finds information online. Influential voices...

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Failure to Launch: Why Your HubSpot Marketing Implementation Is on Life Support

Failure to Launch: Why Your HubSpot Marketing Implementation Is on Life Support

Ever bought a fancy new car, drove it off the lot, parked it in your garage, and then just... never drove it again? Of course not. That would be...

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Best Practices for Marketing Email Sending Domain Setup

Don't Kill Deliverability: Best Practices for Marketing Email Sending Domain Setup

You can have the world’s best subject line and the cleanest list—but none of it matters if your emails never make it to the inbox. And if your...

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[New Playbook] The Truth About B2B Marketing:  What To Do Right Now!

[New Playbook] The Truth About B2B Marketing: What To Do Right Now!

Let’s cut to the chase: B2B marketing isn’t a gamble—it’s an investment. But too many companies still treat it like a slot machine. They drop in a...

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show them the money - make your pricing public

Show Them The Money: Why We Made Our Pricing Public—and What Happened Next

Last November, we did something that would give most B2B marketers hives: we published our pricing on our website. All of it. Right there for the...

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Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Think back to the last big purchase you made. Did you call a salesperson right away? Nah. You Googled it, compared options, checked reviews, peeked...

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Why HubSpot Beats Freshdesk for a Unified Customer Experience

Why HubSpot Beats Freshdesk for a Unified Customer Experience (And What Happened When One Company Made the Switch)

If you're running a B2B company, you know the challenge: marketing, sales, and customer support all need to work together seamlessly, but often...

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The Future of High-Quality Lead Databases: Build Smarter, Engage Better

The Future of High-Quality Lead Databases: Build Smarter, Engage Better

Marketers love numbers—big ones, especially. More leads. More emails sent. More contacts in the database. But reality check: a bloated lead list does...

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When HubSpot Feels Too Complicated, Here’s What You Can Do

Case Study: When HubSpot Feels Too Complicated, Here’s What You Can Do

Marketing automation is supposed to simplify your job, not make it harder. But what happens when your HubSpot setup is so intricate that even a...

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