A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Rebecca Gonzalez

Rebecca’s extensive experience in inbound and outbound marketing and digital technology can get her clients out of almost any predicament they find themselves in.
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Recent Posts

Inside the Actor's Studio: The Making of the Orange Marketing Videos

Posted by Rebecca Gonzalez on 7/22/19 12:00 PM

Kelsey and I are nothing, if not transparent with our clients. We are completely honest about what we think we do well, what we think we can take a crack at, and what we have no earthly idea of how to get done. However, we are both life long learners and when we see a knowledge gap, we pursue it with a vengeance. But this video thing ... It had us scratching our heads.

Here is the story of how we attacked video for our startup ...  

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Topics: How To

Orange Marketing Client SmartTRAK Achieves OCBJ Largest Women-Owned Business List 2019

Posted by Rebecca Gonzalez on 7/9/19 7:35 PM

We are so proud of Sharon O'Reilly, Founder and CEO, and her outstanding team at SmartTRAK for achieving the growth that has allowed their B2B SaaS Startup to obtain recognition as one of the largest Women-Owned Businesses in Orange County by the OCBJ, July 8, 2019.

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Topics: Case Studies

Orange Marketing Becomes a HubSpot Platinum Partner

Posted by Rebecca Gonzalez on 4/18/19 7:00 AM

Orange Marketing celebrates its one year anniversary and emerges as a leading growth agency for B2B SaaS companies in Southern California. 

NEWPORT BEACH, CA (PRWEB) APRIL 18, 2019.   Orange Marketing, a growth consulting firm for B2B SaaS companies, today announced it has achieved Platinum Certified Agency Partner status with HubSpot, a leading growth platform. Only the top 10% of HubSpot Partners in the United States are Platinum and above. This also makes Orange Marketing one of just nine Platinum Partners in California.

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Topics: News, Press

Sales Leads as Inbox Clutter

Posted by Rebecca Gonzalez on 4/3/19 7:00 AM

All names have been redacted.

Recently, we sent an email promoting a new case study about a recent implementation of our SaaS Startup client's very clever product. 

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Topics: Best Practices, Outbound Sales

Case Study: iNymbus Punched Through Their Sales Lead Problem!

Posted by Rebecca Gonzalez on 3/4/19 8:39 PM

SaaS Startup Founder and CEO, Sreedhar Narahari, had a problem. He and his sales team had sold in or presented their clever product for automatically disputing retailer and shipper chargebacks and deductions, from the likes of Amazon and Walmart, to everyone in their contact database. iNymbus had zero competitors in their space, yet their outbound email and cold calling were not generating sales qualified leads. What to do?

Download this Case Study with Campaign Pictures and Metrics!

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Topics: Case Studies

Ban This Word from Your Vocabulary

Posted by Rebecca Gonzalez on 3/4/19 7:00 AM

 

Nothing makes us cringe more then when we hear the word "Easy."

At Orange Marketing we specialize in technology and deal with a ton of super smart SaaS Founders. Many times we are even heading up software product management efforts for our Clients. We have oh so many examples of the misuse of the word "easy." Here are two of our favorites. 

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Topics: Best Practices

Marketing Intern Opportunity

Posted by Rebecca Gonzalez on 2/12/19 8:56 AM

Orange Marketing is growing! Do you know someone who is studying Marketing and needs some real world experience? We're looking to hire a few digital natives to learn the art of real world B2B SaaS startup marketing. 

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Topics: News

Orange Marketing Achieves Gold in HubSpot Partner Program

Posted by Rebecca Gonzalez on 1/7/19 6:00 AM

NEWPORT BEACH, Calif. (PRWEB) January 07, 2019

Today, Orange Marketing announced that it has become a Gold HubSpot Certified Agency Partner.Orange Marketing specializes in helping Southern California SaaS (Software as a Service) startups grow using integrated Marketing and Sales strategies.

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Topics: Press

What's New: HubSpot Business Card Scanner App

Posted by Rebecca Gonzalez on 12/17/18 4:50 PM

HubSpot has revitalized its Android business card scanner app and has launched an integrated business scanner app for iOS. We have never had a fully integrated solution that works both for Android and iOS. 

 

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Topics: How To

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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