A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Rebecca Gonzalez

Rebecca’s extensive experience in inbound and outbound marketing and digital technology can get her clients out of almost any predicament they find themselves in.
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Recent Posts

We are Hiring!

Posted by Rebecca Gonzalez on 9/17/18 7:00 AM


Hey duckies!

We have a great new problem - growth!

Orange Marketing is growing rapidly and Kelsey and Rebecca need you! What are we looking for? Here are some key characteristics:

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Topics: News

Orange Marketing Becomes a HubSpot Silver Agency Partner

Posted by Rebecca Gonzalez on 8/15/18 10:59 PM

NEWPORT BEACH, CALIF. (PRWEB) AUGUST 15, 2018

Today, Orange Marketing announced that it has become a Silver HubSpot Certified Agency Partner. HubSpot, a leading growth platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Topics: Press

OM in the News: Tips and Techniques for High-Performance Marketing

Posted by Rebecca Gonzalez on 8/5/18 3:43 PM

Twice in one week, Kelsey Galarza, Co-Founder Orange Marketing, finds herself quoted in the news,  and this time in MarTech Advisor.  We couldn't agree more with all the suggestions rounded up by John Reese regarding tools needed for higher performance marketing.

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Topics: How To, News

OM in the News: Important Considerations When Building a Martech Stack

Posted by Rebecca Gonzalez on 7/31/18 9:11 AM

Our own Kelsey Galarza was quoted in a story on MerlinOne.com about considerations when building a marketing tech stack. This is a topic near and dear to our hearts, as many of our tech founders can over think this or become enamored with the "hack of the day."

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Topics: News

Promote Your Product Launch Content in 5 Easy Steps

Posted by Rebecca Gonzalez on 7/26/18 5:27 PM

We have sold you! You read why we want you to create content prior to your product launch, and you have read how to easily create content for your product launch. Now we will provide you the basics of promoting your content prior to your product launch, without scaring you half to death.

What do we mean by scaring you? We have read a lot of posts by plenty of inbound marketing agencies that are designed to intimidate you and make you think, "OMG, I need to hire an agency to do all this as soon as possible! But I don't have money. Therefore, I won't do anything."

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Topics: Product Launch, Best Practices

Easily Create Content for Your Startup's Product Launch

Posted by Rebecca Gonzalez on 6/17/18 7:29 PM

The founders we work with are super smart. They have all heard about inbound marketing, and they know why they need to focus on putting content on the web, just as soon as they possibly can. And if they haven't, we send them to read 5 Reasons to Start Content Marketing Before Your Product Launch. Then they certainly realize one of the most important things they can do is START softening the beachhead for their product launch with website content. 

But our technology startup founders have very little time or money. Never fear. We can break content production down into 6 simple steps with none of them being all that technical or difficult

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Topics: Product Launch, Best Practices

5 Reasons to Start Content Marketing Before Your Product Launch

Posted by Rebecca Gonzalez on 6/10/18 8:21 PM

A typical mistake that our technology engineer entrepreneurs. startup founders, and sales VPs make time and time again when launching their new product, is they wait to begin anything resembling marketing until well after their product has been fully baked and is GA (Generally Available).

This is likely based on their impression of what marketing does (or does not do) for their business and how much agencies, in general, pick the pockets of unsuspecting entrepreneurs. Marketing becomes relegated to a low priority compared to creating the product, beta testing the product and eventually selling the product to the first lucky customer. We have seen this scenario play out time and time again, and truthfully it simply breaks our hearts.

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Topics: Best Practices, Product Launch

Orange Marketing is a HubSpot Certified Agency Partner

Posted by Rebecca Gonzalez on 4/16/18 10:43 PM

Orange Marketing is now a HubSpot Certified Agency Partner

Newport Beach, CA, April 17, 2018

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Topics: Google Suite, HubSpot

Google Suite Setup Tips That Save Time and Sanity

Posted by Rebecca Gonzalez on 4/1/18 4:30 PM

Setting up Google Suite for your new business can be relatively painless. And, there is absolutely no better way to run a new company than on Google Suite. After multiple implementations, there are a couple of things that trip me up. Here is our checklist for non-vexing Google Suite setup:

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Topics: How To

Google Suite Tips for Setting Up Email and Calendar

Posted by Rebecca Gonzalez on 2/25/18 10:32 PM
Is Google Suite Driving You Crazy?

Setting up Google Suite for you new business can be relatively painless. And, there is absolutely no better way to run a new company from the get go, then on Google Suite. As I have implemented Google Suite countless times for both clients and myself, there are a couple of things that trip me up nearly every single time. Here is my checklist for non-vexing Google Suite setup:

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Topics: Google Suite, HubSpot

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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