A Slice of Orange

Orange Marketing is growing! Do you know someone who is studying Marketing and needs some real world experience? We're looking to hire a few digital natives to learn the art of real world B2B SaaS startup marketing. 

NEWPORT BEACH, Calif. (PRWEB) January 07, 2019

Today, Orange Marketing announced that it has become a Gold HubSpot Certified Agency Partner.Orange Marketing specializes in helping Southern California SaaS (Software as a Service) startups grow using integrated Marketing and Sales strategies.

HubSpot has revitalized its Android business card scanner app and has launched an integrated business scanner app for iOS. We have never had a fully integrated solution that works both for Android and iOS. 

Hey duckies!

We have a great new problem - growth!

Orange Marketing is growing rapidly and Kelsey and Rebecca need you! What are we looking for? Here are some key characteristics:

NEWPORT BEACH, CALIF. (PRWEB) AUGUST 15, 2018

Today, Orange Marketing announced that it has become a Silver HubSpot Certified Agency Partner. HubSpot, a leading growth platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

Twice in one week, Kelsey Galarza, Co-Founder Orange Marketing, finds herself quoted in the news,  and this time in MarTech Advisor.  We couldn't agree more with all the suggestions rounded up by John Reese regarding tools needed for higher performance marketing.

Our own Kelsey Galarza was quoted in a story on MerlinOne.com about considerations when building a marketing tech stack. This is a topic near and dear to our hearts, as many of our tech founders can over think this or become enamored with the "hack of the day."

We have sold you! You read why we want you to create content prior to your product launch, and you have read how to easily create content for your product launch. Now we will provide you the basics of promoting your content prior to your product launch, without scaring you half to death.

What do we mean by scaring you? We have read a lot of posts by plenty of inbound marketing agencies that are designed to intimidate you and make you think, "OMG, I need to hire an agency to do all this as soon as possible! But I don't have money. Therefore, I won't do anything."

The founders we work with are super smart. They have all heard about inbound marketing, and they know why they need to focus on putting content on the web, just as soon as they possibly can. And if they haven't, we send them to read 5 Reasons to Start Content Marketing Before Your Product Launch. Then they certainly realize one of the most important things they can do is START softening the beachhead for their product launch with website content. 

But our technology startup founders have very little time or money. Never fear. We can break content production down into 6 simple steps with none of them being all that technical or difficult

A typical mistake that our technology engineer entrepreneurs. startup founders, and sales VPs make time and time again when launching their new product, is they wait to begin anything resembling marketing until well after their product has been fully baked and is GA (Generally Available).

This is likely based on their impression of what marketing does (or does not do) for their business and how much agencies, in general, pick the pockets of unsuspecting entrepreneurs. Marketing becomes relegated to a low priority compared to creating the product, beta testing the product and eventually selling the product to the first lucky customer. We have seen this scenario play out time and time again, and truthfully it simply breaks our hearts.