2 min read
Top 3 HubSpot Updates to Check Out
We are excited to share some of HubSpot’s recent updates: Upgrade to inbound calling functions and forms Forms associations to campaigns New ACH...
B2B Sales (2)
3 min read
Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea
Kelsey Galarza and Kirill Ougarov: Feb 22, 2022
One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales...
3 min read
How To Use Your B2B Email Analytics
Orange Marketing: Jan 31, 2022
If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know...
3 min read
6 Powerful Ways B2B Companies Are Using QR Codes
Orange Marketing: Jan 17, 2022
Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a...
1 min read
[Case Study] Tech Stack Consolidation Drives Growth Into 2022
Orange Marketing: Jan 10, 2022
In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow...
3 min read
Why Moving from HubSpot to Salesforce Won't Solve Your Sales Problem
Kelsey Galarza: Dec 20, 2021
Don't make the mistake of thinking that pivoting to Salesforce will fix your sales problems—that's not your problem. Not hitting your targets? Don't...
3 min read
How Salespeople Lose Big By Not Using Meeting Links
Monica Caraway: Dec 06, 2021
Meeting links automate sales processes and ensure hot leads can nail down time with you. Despite this, we find that teams constantly refuse to use...
4 min read
Marketing and Sales Tool Consolidation Ignites IsosTech Revenue Growth
Rebecca Gonzalez: Nov 28, 2021
Case Study Learn how Isos Technology, an Atlassian Platinum Solution Partner, consolidated its complex sales and marketing stack to one integrated...
4 min read
Focus Content to Hook Leads - You Only Have Seconds
Orange Marketing: Sep 08, 2021
Our biggest job as a B2B SaaS and technology-focused marketing company is to generate leads for hungry sales teams. Inbound Lead Generation 101 is...
3 min read
Why Lead Scoring is Bad for Startups
Kelsey Galarza: Aug 24, 2021
Your approach to sales is critical to the success of your business, particularly as you are getting started. In this article, we look at why many...