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A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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B2B Sales (3)

The Importance Of Clean CRM Data And How To Get There

4 min read

Seven Steps to Clean Your CRM Data

During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they...

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Using HubSpot Meeting Links to Create Calendar Magic

7 min read

Leveraging HubSpot Meeting Links to Streamline Your Sales Process

Which HubSpot sales automation tool receives the most resistance from sales reps? Interestingly enough, it's the HubSpot Meetings scheduling tool,...

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2 min read

Top 3 HubSpot Updates to Check Out

We are excited to share some of HubSpot’s recent updates: Upgrade to inbound calling functions and forms Forms associations to campaigns New ACH...

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Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

3 min read

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales...

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Making The Most Of Your B2B Email Analytics

3 min read

How To Use Your B2B Email Analytics

If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know...

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6 Powerful Ways  B2B Companies Are  Using QR Codes

3 min read

6 Powerful Ways B2B Companies Are Using QR Codes

Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a QR...

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sales and marketing tech consolidation

1 min read

[Case Study] Tech Stack Consolidation Drives Growth Into 2022

In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow...

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hubspot and salesforce features

3 min read

Why Moving from HubSpot to Salesforce Won't Solve Your Sales Problem

Don't make the mistake of thinking that pivoting to Salesforce will fix your sales problems—that's not your problem. Not hitting your targets? Don't...

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using meeting links for sales

3 min read

How Salespeople Lose Big By Not Using Meeting Links

Meeting links automate sales processes and ensure hot leads can nail down time with you. Despite this, we find that teams constantly refuse to use...

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4 min read

Marketing and Sales Tool Consolidation Ignites IsosTech Revenue Growth

Case Study Learn how Isos Technology, an Atlassian Platinum Solution Partner, consolidated its complex sales and marketing stack to one integrated...

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