Skip to the main content.

Monica Caraway

Monica's background in promoting corporate and government clients began with Media Monitors Australia where she assisted public relations departments in targeting and monitoring press and broadcast news. She has focused her career in content generation across multiple industries, with a strong background in designing publicity campaigns for conferences, I.T. tours, crowdfunding campaigns, and book launches.

anonymous_case_study_tips

What's In A Name? Writing Compelling Anonymous Case Studies.

Never let the fact that a happy customer doesn't want to be mentioned by brand name in a case study hinder you from producing them! When you tell stories about your product and brand through real-life examples, you help the audience "get it". Case...

Read More

The Website Messaging Template That Will Improve Your Lead Conversions

We work with a lot of SaaS startup companies, many of whom bring fresh and unique ideas to market. It can take quite a bit of research to establish...

Read More

How to Make A Case Study Quickly for Your Business or Client

If you are marketing for your own business or startup, or are marketing for a client, getting good content together for prospective customers is...

Read More

Tips for Creating HubSpot Chatbots

If you would like to qualify some of your website traffic for your sales team through an automation tool, building a chatbot is a terrific option....

Read More
local_seo_tips_national_business

Is Local SEO Important For National or Virtual Companies?

If you're creating marketing strategies for national or virtual companies where the only location is a headquarters office (if that), you may believe...

Read More
hubspot_sequences_tips

HubSpot Sales Enablement Tools - Creating Sequences Step-by-Step

HubSpot’s sales enablement tools allow sales teams to automate follow up messaging and tasks to help stay on top of leads in a predetermined cadence....

Read More

Identifying and Isolating Target Keywords and Topics using SEMrush

SEMrush is a SaaS tool that helps you target your marketing efforts by analyzing data on any website -- your own and your competition’s. Learn how to...

Read More
inbound_logo

11 Actionable Marketing Tactics We Learned from Inbound 2019

More than 26,000 marketing and sales professionals attended HubSpot’s Inbound 2019 conference in Boston. Our Orange Marketing team has attended...

Read More
business_man_rocket

Why Startups Need To Start Their Content Strategy Before Launch

Many startups share the misconception that they need to have all the ordering, product, or service elements ready before they start communicating...

Read More