Announcing Orange Marketing's Wins at the Davey Awards 🏆

Results-driven B2B marketing agency Orange Marketing proudly announces they have won Silver 🏆 in two categories in the 17th anniversary of the Davey Awards.

Orange Marketing won Silver in the categories of:

• Features-Best Practices in Website Development - Freightpop.com website
• Branded Digital Campaigns, Contests, & Promotions - Orange Marketing Holiday Gifts Promotion.

The awards demonstrate how well co-founders Rebecca Gonzalez and Kelsey Galarza have crafted a solid, high-performing team that pulls talent from all over the country in just four short years. 

Orange Marketing's Awards

The Academy of Interactive and Visual Arts, which also judges the w3 Awards and the Communicator Awards, only involves industry experts to judge the Daveys where they have "demonstrable expertise in the categories they review". This makes for strong validation for all award winners.

Award #1: Features-Best Practices in Website Development Award - www.FreightPOP.com

This award recognizes the work completed for FreightPOP, a transportation management software company. The scope of the project included:

• Complete rebranding from top to bottom with the help of Tank Media on colors, fonts, illustrations, and photography style
• Overall tone and manner updated to encompass technology more and logistics less, better reflecting the company's identity
• Adding more content to improve "social proof" enabling the client to demonstrate authority and excellence in their field
• New website navigation to improve the visitor experience and to help prospective customers self identify 
• Webpage optimization on all new pages, with each page intralinked to other sections to improve the UI and increase SEO
• The inclusion of dynamic content to insert appropriate messaging by persona or lifecycle stage

FreightPOP Website Results

Not only did FreightPOP's search volume increase, but their conversion rates increased as well, leading to more qualified leads for sales—and subsequently more sales!

FreightPOP Website Search Volumes

Award #2: Branded Digital Campaigns, Contests, & Promotions - Orange Marketing Holiday Gift Campaign

In response to the limitations 2020 placed on holiday get-togethers and to add a personal touch to the gifts sent to clients and prospects in 2020, we ran an automated HubSpot campaign that allowed people to customize what gift they received.  

We started by sending people to a landing page via email with a note of appreciation that set the stage for the gifts on offer. We also asked what address they wanted their gift sent to, which was particularly useful given that most were working from remote locations.  

They then selected exactly the gift they wanted.

Holiday Gift Campaign Results

You can read the full details of our successful holiday campaign in our post Client Holiday Gifts During COVID? An Entertaining B2B Process Using HubSpot, but the response was overwhelmingly positive, with nearly everyone selecting a gift.  

Initially, we were only going to run the campaign for our customers, but the campaign delighted so many, we soon had requests to help our clients set up holiday campaigns for their customers and prospects.

Thank you Davey Awards!

We are proud to be recognized and in the company of some fantastic agencies promoting everything from fashion to bite-sized Broadway and travel promotions. This year's awards received over 2,000 global entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

The Daveys celebrate creativity, innovation, and small companies driving big outcomes. Thank you for counting Orange Marketing among the best!

As the Davey team states: 

"Great work is about exceptional ideas and flawless execution, not the biggest budgets. The Daveys level the playing field so entrants compete with only their peers, and winners can gain the recognition they deserve."

Additional Orange Marketing Resources:

SaaS Medical Startup Gets a Polished, High-Performing Website 
How we doubled this SaaS startup's traffic and sales through a polished website design and robust content strategy! Read More...

SaaS Startup iNymbus Punched Through Their Sales Lead Problem
How iNymbus reinvigorated their sales lead after dominating their space and running into zero qualified leads from outbound and cold calling efforts. Read More...

SaaS Technology Company Plays the Long Game With Content Marketing
How we helped a medical device research company increase traffic and grow leads with a commitment to content generation and inbound marketing. Read More...

Case Study: From HubSpot to Hot Spot:
How a transportation management software company began its marketing journey with a half-day Orange Marketing workshop.
Read More...