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Results-driven B2B marketing agency Orange Marketing proudly announces they have won Silver 🏆 in two categories in the 17th anniversary of the Davey Awards.
Orange Marketing won Silver in the categories of:
The Academy of Interactive and Visual Arts, which also judges the w3 Awards and the Communicator Awards, only involves industry experts to judge the Daveys where they have "demonstrable expertise in the categories they review". This makes for strong validation for all award winners.
This award recognizes the work completed for FreightPOP, a transportation management software company. The scope of the project included:
Not only did FreightPOP's search volume increase, but their conversion rates increased as well, leading to more qualified leads for sales—and subsequently more sales!
FreightPOP Website Search Volumes
In response to the limitations 2020 placed on holiday get-togethers and to add a personal touch to the gifts sent to clients and prospects in 2020, we ran an automated HubSpot campaign that allowed people to customize what gift they received.
We started by sending people to a landing page via email with a note of appreciation that set the stage for the gifts on offer. We also asked what address they wanted their gift sent to, which was particularly useful given that most were working from remote locations.
They then selected exactly the gift they wanted.
You can read the full details of our successful holiday campaign in our post Client Holiday Gifts During COVID? An Entertaining B2B Process Using HubSpot, but the response was overwhelmingly positive, with nearly everyone selecting a gift.
Initially, we were only going to run the campaign for our customers, but the campaign delighted so many, we soon had requests to help our clients set up holiday campaigns for their customers and prospects.
We are proud to be recognized and in the company of some fantastic agencies promoting everything from fashion to bite-sized Broadway and travel promotions. This year's awards received over 2,000 global entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.
The Daveys celebrate creativity, innovation, and small companies driving big outcomes. Thank you for counting Orange Marketing among the best!
As the Davey team states:
"Great work is about exceptional ideas and flawless execution, not the biggest budgets. The Daveys level the playing field so entrants compete with only their peers, and winners can gain the recognition they deserve."
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