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We closed the year out with a bang! We welcomed new team members, pulled our remote team from across the country together for the first time with a face-to-face 😱 holiday celebration, won industry awards, and released incredible marketing and sales material.
In May, we welcomed Marketing Automation Consultant Cristina Torres Martinez to our group. Based in Austin, Cristina is responsible for executing, optimizing, and fixing SEO issues on our clients' front-end development.
And November saw the arrival of our first official Project Manager, Marika Strand, who recently moved from Brisbane, Qld Australia, to Vancouver, Canada. Marika has a background in non-profit and software/tech and as we continue to grow, her passion for process, operations, and making businesses run better is going to be invaluable.
All up, our team works out of Pennsylvania, Miami, Arizona, Vancouver, Spain, and throughout Southern California.
We are grateful to celebrate several key recognitions last year!
Our rewards began in May when we achieved the diamond tier level in HubSpot's Solutions Partner Program. At the time, Kelsey remarked best why we received the status:
"Rapidly growing SaaS organizations need our services and seek out our award-winning marketing strategy and tactical execution.
We’ve built a reputation for our inbound and outbound practice area through unmatched customer results and satisfaction."
The awards were in the categories of:
The awards, which honor excellence in marketing and communications and are judged by the Association of Marketing and Communication Professionals (AMCP), singled out efforts in digital website marketing and ebook and blog post content creation.
We created soooo much exciting content to help people like our clients in 2021, from ebooks to blog post how-to's with template downloadables.
And like State Farm, "we've seen a thing or two", having helped hundreds of early-stage SaaS B2Bs—and companies who have fallen into stagnant sales and desperately need better sales and marketing integrations and actionable tactics.
Check these out!
The Truth About B2B Sales - Before you hire your first sales rep, read this!
This ebook is for B2B founders getting ready to bring on a formal sales role and executives frustrated with deal creation and predictability in their sales pipeline.
The Truth About B2B Marketing - This ebook will answer the 4 questions we receive most about B2B marketing:
The Truth About B2B Email Deliverability - This ebook shows you how to run better email campaigns that win you more business!
Learn B2B Email best practices, industry terms, and email metrics.
And hot off the presses is our latest case study!
Isos Technology Sales & Marketing Tech Stack Consolidation - If you want a glimpse into how we implement aggressive sales and marketing integrations and processes and educate clients on keeping the momentum going as business scales—you absolutely must read this case study.
This case study is an excellent representation of how we do what we do best!
We had several well-trafficked posts in 2021 covering sales, marketing, and HubSpot best practices.
Check them out:
In just four years, Rebecca & Kelsey have pulled strong, reliable talent from all over the country and crafted a business that serves a specific niche exceptionally well.
Orange guides SaaS startups taking their baby steps into creating sales and marketing processes–as well as established B2Bs who desperately need a refresher–perfect their strategies, train their people, and move them on their way to scale and grow.
And 2021 was when the Orange team all got to meet in person!!
We all came together for the first time for a unique holiday dinner in Newport Beach.
Not only was the food divine, but the chefs introduced and thoroughly described each course as it was served, creating a special experience.
Thanks for taking the trip down 2021 memory lane with me! And stay connected with us for 2022.
We'd love to keep you updated with our latest tips and let you know when we release more ebooks - subscribe to our blog and we'll stay in touch!