Guest Blogger & Zupo Founder, Jason Khoo

Jason Khoo started freelancing in SEO in college, sold his first agency, and now is the founder of Zupo, an Orange County-based SEO consulting agency helping construct powerful long-term SEO strategies for our clients. Jason also enjoys multiple cups of tea daily, hiding away on weekends, catching up on reading, and rewatching The Simpsons for the 20th time.

From Perplexity to Google AI Overviews: The New Era of Search Optimization

Picture of Guest Blogger & Zupo Founder, Jason Khoo

Guest Blogger & Zupo Founder, Jason Khoo: September 16, 2025

[Written by Guest Blogger and Zupo Founder, Jason Khoo] Search depth and intent assessment are evolving at a faster rate than ever. This growth is fueled primarily by advancements in AI. Tools like Perplexity and Google’s AI Overviews are changing...

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