Orange Marketing
It’s a light week for interesting HubSpot product updates, but still a meaningful one, especially if your team relies on quoting tools or customer feedback. These two updates are all about reusability and data integration, helping you save time and connect systems more seamlessly.
Here are our two favorite updates for the week of October 27, 2025:
- Create Product Bundles, and
- SurveyMonkey App: Sync Data to HubSpot Surveys.
create Product Bundles
You can now create reusable product bundles directly from the Product Library. This enables you to group commonly sold items like implementation services and licenses into a single, repeatable configuration. Bundles are inserted into the line item editor with one click and behave like standard line items after insertion.
Why does it matter?
Quoting is time-consuming and error-prone when reps manually add the same items over and over. Bundles eliminate that repetitive work by letting you define once, reuse everywhere. This reduces quote creation time, avoids mistakes (like forgetting installation or shipping), and gives RevOps more control over pricing consistency.
How does it work?
- Create a bundle from the Product Library using the new “Create a bundle” button.
- Add products from your catalog via side panel.
- Configure bundle items with default quantities and discounts.
- Save as Active or Inactive.
- Insert bundles in the line item editor across all Commerce tools (and Deals).
- Edit line items after insertion to adjust quantities, prices, and discounts.
Bundles appear in the same index as products and are visually marked for easy discovery.
SurveyMonkey App: Sync Data to HubSpot Surveys
The SurveyMonkey app now allows you to automatically sync data as native feedback survey and survey response objects in HubSpot. This update allows you to use survey data from SurveyMonkey in tools such as Breeze, workflows, reporting, and segmentation.
With this update, your SurveyMonkey survey responses become more integrated HubSpot assets, breaking down barriers between your survey tools and customer insights.
Previously, survey data was trapped in activity timelines, limiting what your team can do with it within HubSpot.
Now, you can:
- Analyze survey data synced from SurveyMonkey with Breeze
- Use SurveyMonkey survey responses as triggers in HubSpot workflows
- Build HubSpot reports using SurveyMonkey survey data
How does it work?
Install the SurveyMonkey app. If already installed, navigate to Settings > Integrations > Connected Apps and find the SurveyMonkey integration settings. You will find the new option to sync survey data directly to HubSpot's native feedback survey objects in the Global Settings tab.
Set up how to sync survey data to HubSpot by choosing to sync all newly created surveys by default, or control this at the survey level for new or existing surveys.
Once synced, survey responses from SurveyMonkey will appear in HubSpot's Feedback Surveys with the SourceType property value set to integration. These surveys cannot be shared or edited in HubSpot, but survey responses will be available on the survey record.
Now data synced from SurveyMonkey will be available for use in HubSpot in Breeze, workflows, reporting, and segmentation.
Learn more about this feature here. (Password: Integrations_224946)
NOTE: this feature is currently available in private beta only.
Small Changes, Big Impact
Even in a lighter release week, HubSpot’s updates are focused on efficiency, whether that means simplifying your sales process with product bundles or integrating feedback data for deeper customer insights. But sometimes, it’s not just about new features, it’s about the way you use them to transform how your team operates. See how Growth99 unified a 30-person team using HubSpot Service Hub and reclaimed 120+ hours weekly by consolidating five disconnected tools into one intelligent platform with automated workflows.
