Amanda Berger
As 2025 comes to a close, it’s clear this wasn’t a comfortable year for B2B marketing.
AI didn’t politely “arrive.” It changed how buyers discover information, how decisions get made, and how visibility is earned. Traffic became less predictable. Funnels got messier. And the teams relying on old playbooks felt it fast.
Through the noise, the Orange Marketing team stayed focused on what actually works: building durable systems, telling the truth about what’s changing, and helping B2B teams grow without gambling on tactics that won’t hold up.
From market-shaping content to award-winning client work, here’s a look at the ideas, decisions, and partnerships that defined our year.
Top 3 Blog Posts of 2025
These topics drove some of our biggest conversations this year:
1) HubSpot Sequences vs. Workflows: What’s the Difference?
This deep dive became a go-to resource for HubSpot users looking to navigate the often-confusing line between sales and marketing automation. We broke down how sequences support personalized, rep-driven outreach while workflows handle scalable, automated processes behind the scenes.
Readers appreciated the practical examples and clear recommendations for when to use each tool. It remains one of our most referenced articles in client onboarding and training sessions.
2) The Zero-Click Internet: What Marketers Say About the AI-Driven Death of Websites
As generative AI reshapes how information is discovered, this article took on one of the biggest debates in digital marketing: Are we headed toward a world where websites no longer matter? We gathered insights from industry experts about shifting SEO strategies, evolving buyer behavior, and how brands must adapt when AI models surface answers without requiring a click.
This post sparked major conversation across our community and became essential reading for marketers facing the new search landscape.
3) “Hi Sales, It’s ChatGPT Calling.” Are You Ready?
This piece explores the rise of AI agents capable of performing real-time prospecting, outreach, and qualification, and what it means for modern sales teams. We discussed the opportunities AI presents, from reducing repetitive tasks to enabling true 24/7 responsiveness, while also addressing the operational challenges that come with it.
The article resonated with both sales and RevOps leaders navigating how to responsibly integrate AI into existing processes. It remains one of our most shared posts of the year.
Top 3 B2B Marketing Guides of 2025
Here are our most popular marketing guides of the year:
1. Marketing to AI: Your New Audience
For the first time, marketers aren’t just creating content for humans, they’re creating content for AI models that interpret, summarize, and recommend information. This guide examined what it means to market in a world where AI agents make early buying decisions on behalf of users.
We cover emerging best practices for structured content, reputation signals, and machine-readable context. As AI-driven buying accelerates, this download has become a cornerstone resource for forward-thinking marketing teams.
2. 2025 Email Deliverability Guide
Email changed dramatically in 2025, driven by more aggressive spam filtering and AI-powered reputation scoring. Our deliverability guide provided a timely breakdown of what senders need to know: from authentication updates to engagement thresholds to the role of AI in inbox placement.
Marketers especially valued the step-by-step tips and troubleshooting section, which helps teams recover from declining performance. This resource quickly became one of our most downloaded guides of the year.
3. The Truth About B2B Marketing
A refreshed take on our most well-known resource, this year's edition updates the realities of modern B2B marketing in an AI-first era. We challenge outdated assumptions and highlight what’s working, from full-funnel visibility to revenue attribution to coordinated GTM alignment.
Many readers told us this guide helped them reset their strategies and focus on the fundamentals that drive performance. It continues to be one of our most influential pieces of long-form content.
Top 3 HubSpot Case Studies
These case studies highlight just a few of the many impactful client partnerships we worked on in 2025:
1) How Unified Data Is Fueling NDSC’s Life-Saving Mission
The North Dakota Safety Council (NDSC) needed a modern, connected system to manage critical training and outreach, and our team helped architect a unified data environment that supports their life-saving mission.
By consolidating fragmented systems and automating key processes, they gained clearer visibility into student engagement and program impact. The results included improved reporting, streamlined operations, and a stronger foundation for growth. This case study remains one of our most inspiring success stories of the year.
2) From Microsoft Dynamics to HubSpot: Unifying Four Lines of Business on One Revenue Engine
This complex migration involved bringing multiple business units together under one connected HubSpot architecture. We redesigned processes, integrated data sources, and built a foundation that supports cross-functional collaboration and visibility.
The move not only simplified operations, it unlocked new reporting capabilities and accelerated revenue decision-making. This project showcased the power of alignment and remains one of our standout RevOps transformations.
3) How Growth99 Unified 30+ Staff With HubSpot Service Hub
Growth99 needed to bring more than 30 onboarding and customer experience team members onto a single, scalable system. We helped unify fragmented tools and processes by implementing HubSpot Service Hub, creating streamlined workflows and improved visibility across teams.
The result was a significant reduction in manual work and operational friction, enabling faster collaboration and better customer experiences. This project laid the foundation for Growth99 to scale without sacrificing efficiency.
Awards & Recognition in 2025
We were honored to have our work recognized by several respected industry organizations in 2025:
1) Stevie Award
We were honored to be recognized this year with a Stevie Award for outstanding marketing execution and measurable client impact. This award celebrates our team’s commitment to building high-performing systems and strategies for B2B organizations. It also reflects the growing recognition of RevOps and AI-driven marketing across the industry. We're incredibly proud of the work that made this win possible.
2) MarCom Gold Award
Our MarCom Gold win acknowledges the creativity and innovation behind our content and client work in 2025. As the marketing landscape evolves rapidly, we’ve focused on producing resources that educate, empower, and challenge the status quo. This award is a testament to our team’s dedication to high-quality storytelling and actionable insights. We’re grateful to be recognized among top-performing marketing teams.
3) WBENC Certification
This year, Orange Marketing officially became a certified Women’s Business Enterprise through WBENC. This certification reflects our values, our leadership, and our commitment to supporting diversity within the marketing and technology industries. It’s a milestone we’re proud to celebrate as we continue growing our impact. Being recognized by WBENC reinforces the strength and vision behind our woman-led organization.
Looking Ahead to 2026
2025 forced every marketer, seller, and revenue leader to adapt - fast. The teams that leaned in, asked harder questions, and rebuilt instead of patching old systems are already ahead. We’re proud of the work we did alongside clients who chose progress over comfort.
As we head into 2026, one thing is clear: AI isn’t replacing human marketers. It’s raising the bar. The advantage belongs to teams that know how to think strategically, build intelligently, and use AI as a multiplier, not a shortcut.
We’re grateful to the clients, partners, and collaborators who trusted us in a year that demanded change. Here’s to smarter growth, clearer signals, and doing the work that holds up.
Happy Holidays from the Orange Marketing team. 🎉
