A Slice of Orange

Everything marketing and sales for SaaS tech companies.

Get our newsletter!

3 min read

Take the Stress out of Social Media with HubSpot

As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name out there and building your brand can be overwhelming. Even if you already have a marketing team (or...

Read More

4 min read

🖼️ Size Matters: 3 Ways To Optimize Images For Better Content Marketing

What is the right size for an image on a website, a blog post, in email or on social media? And how should images be optimized? Our team begged for this post!

Images are critical in capturing the readers’ attention and play an essential role in all...

Read More

3 min read

Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

If you're a B2B SaaS company, there's a good chance you're leveraging Capterra as a way to promote your business and acquire leads. You may even be using Captera's PPC advertising service. But do you have enough reviews for your Capterra listing to work...

Read More

2 min read

🚀 Orange Marketing's Best Performing Email of All Time

🤓 Geek Alert This blog post is for marketers who get into the nuts and bolts of email in an almost FRIGHTENING 👾 way.  

Orange Marketing sent its best-performing B2B email newsletter last week. This email newsletter achieved an astounding (for us) open...

Read More

7 min read

🙄 Snarketing Alert: Stupid Automated Sales Emails

If you have a job in any tech company, you get dozens of stupid automated sales emails every day. Tools like HubSpot, Outreach.io and Reply.io have enabled automated mass email by sales reps using their Gmail and Outlook accounts combined with...

Read More

3 min read

5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

Reaching prospects is hard these days. We put together a list of 5 HubSpot integrated tools to help you break through the clutter and personalize your experience to your prospects. 

The average number of emails an office worker receives is 200 (you can...

Read More

2 min read

Transitioning to Google Analytics 4 for HubSpot Users

Though initial adoption of the new GA4 (Google Analytics 4) was slow, Google announced in March 2022 that it would be sunsetting GA3 by July 1, 2023. While existing data will still be available after that date, no new data will be collected, so all users...

Read More

1 min read

Orange Marketing Certified by the Women’s Business Enterprise National Council

Newport Beach, CA—09/26/2022—Orange Marketing, specializing in sales, marketing, and services implementation for B2B software and technology companies, is proud to announce national certification as a Women’s Business Enterprise by the Women's Business...

Read More

8 min read

Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

HubSpot's annual Inbound conference was in full swing as a hybrid event earlier this month in Boston. The attendance was split, with about 10,000 in person, although most attendees remained virtual as they have for the last two years. As the usual...

Read More

4 min read

What is a HubSpot Portal Audit?

When we encounter a company that has had HubSpot for a couple of years or more frequently our first recommendation is a HubSpot portal audit. Yes, it's the oldest consultant trick in the book. We will ask you to pay us to look under the hood and provide...

Read More