Orange Marketing
Growth didn’t break this company’s marketing operation. Complexity did.
After a series of global acquisitions, a North American security workforce management provider was running two marketing systems in parallel. HubSpot supported the parent organization, while a newly acquired division relied on a heavily customized Marketo instance to manage a multilingual WordPress resource center across North America and Europe. Salesforce sat between them, aging and increasingly unreliable.
Nothing was failing outright. But every campaign, update, and report took more effort than it should have, and the system wasn’t built to scale.
When Growth Outpaces the System
Campaigns took longer to launch. Reporting lived in separate platforms. Simple updates required specialized Marketo expertise and hours of manual effort across dozens of assets. Testing across regions and languages slowed to a crawl.
As acquisitions continued, it became clear the existing setup wouldn’t scale. The challenge wasn’t just technical debt. It was operational risk. Marketing teams needed a way to consolidate systems without breaking what already worked.
That’s when they brought in Orange Marketing.
Designing for Simplicity, Not Rebuilds
Rather than recreating Marketo inside HubSpot, Orange Marketing stepped back and redesigned the architecture around how their marketing functioned day to day. Forms, workflows, and subscriptions were consolidated. Multilingual logic was simplified. Their Salesforce integration was stabilized and verified end to end.
The result was a single, scalable HubSpot environment that unified marketing and sales data and created a foundation capable of supporting more than 30,000 client sites across 45 countries.
👉 Read our new case study showing how a complex Marketo migration to HubSpot became an opportunity to reduce operational drag, improve visibility, and build a marketing system designed for continued global growth.
