Monica Caraway: November 17, 2025
Right now in B2B marketing, your buyers are asking ChatGPT which vendors to consider. They're using Perplexity to research solutions. They're letting AI tools filter, evaluate, and recommend long before they ever visit your website. Most companies...
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Rebecca Gonzalez: November 10, 2025
Last week, I posted something I thought was pretty interesting: HubSpot's SEO team cold-emailed one of our clients asking for a link exchange. That's...
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Orange Marketing: November 10, 2025
We’re heading into mid-November with two powerful updates that are all about flexibility and control, especially for sales and RevOps teams. Whether...
![[ONLINE NOV 20] The AI Visibility Playbook: Live AEO Briefing for B2B Marketers](https://blog.orangemarketing.com/hs-fs/hubfs/AI%20VISIBILITY%20PLAYBOOK-LIVE%20AEO%20BRIEFING%20NOV%2020.png?width=1011&height=642&name=AI%20VISIBILITY%20PLAYBOOK-LIVE%20AEO%20BRIEFING%20NOV%2020.png)
Orange Marketing: November 04, 2025
You’re not imagining it. AI-powered search has changed the rules overnight. Google’s AI Overviews, ChatGPT, and Perplexity are now answering...
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Orange Marketing: November 03, 2025
Happy November! It’s a relatively quiet week in HubSpot product updates, but there are still a couple of key enhancements worth noting, especially...
Monica Caraway: October 28, 2025
“This one had a lot of moving parts." That’s how Rebecca Gonzalez, CEO of Orange Marketing, described the Hilldrup implementation, which had four...
Orange Marketing: October 27, 2025
It’s a light week for interesting HubSpot product updates, but still a meaningful one, especially if your team relies on quoting tools or customer...
Rebecca Gonzalez: October 21, 2025
September 30th, 5:45 AM. A form submission lands in my inbox. It's from a hurricane protection company. They want HubSpot Starter. The source:...
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Orange Marketing: October 20, 2025
This week, HubSpot is all about removing friction, between your tools, your workflows, and your data. Whether you're linking Google Drive files...
Monica Caraway: October 15, 2025
For many fast-growing B2Bs and nonprofits, growth doesn’t always feel like progress. Teams expand, new tools get added, and before long, operations...