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A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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How to Use 5 HubSpot Emails for Demand Generation

3 min read

How to Use 5 HubSpot Emails for Demand Generation

We have noticed our own email click-through rates in a downward spiral, and our marketers are plagued with emails not reaching the intended target because the large ISPs (Internet Service Providers) block emails, even before delivery. What can you...

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The Power Of HubSpot For Early Stage Startups: Why HubSpot Is Our Preferred Platform

3 min read

The Power Of HubSpot For Early Stage Startups: Why HubSpot Is Our Preferred Platform

When we decided to launch our marketing agency, we had a clear goal: to help early-stage startups grow and succeed. Having worked in startups, we...

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A Quick Look at HubSpot’s Custom Report Tool

3 min read

A Quick Look at HubSpot’s Custom Report Tool

One of the many fast-evolving components of HubSpot is its reporting capabilities. These have improved substantially in recent years, eliminating the...

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Go Local, or Go Home! How to Optimize Your Local Pages for Search

4 min read

Go Local, or Go Home! How to Optimize Your Local Pages for Search

When it comes to showing up high on search results, you may think that large chains with big budgets would have the edge over local businesses. ...

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5 Reasons Startups Should Choose HubSpot Over Salesforce

3 min read

5 Reasons Startups Should Choose HubSpot Over Salesforce

Salesforce.com is a powerful platform. One of the first truly configurable SaaS CRMs (remember the no software logo). The world of Benioff has become...

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Common HubSpot Pop-up Mistakes and 6 Things to do Instead

4 min read

🍾Common HubSpot Pop-up Mistakes and 6 Things to do Instead

Pop-ups aren't popular. 73% of internet users don't like them, making them the least favorable advertising technique in existence. Why don't people...

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Oops, We Did It Again! The Best HubSpot And Marketing Secrets

4 min read

Oops, We Did It Again! Our 2022 Best HubSpot And Marketing Secrets

We were gratefully slammed for most of 2022 - how about you?! While our clients kept us super busy, we still found time to release terrific marketing...

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3 min read

Amberdata Unifies Sales, Marketing & Website Tech Stack on HubSpot Driving Explosive Growth

Case Study Learn how Amberdata, a blockchain and crypto asset data company, consolidated its startup sales and marketing stack into one integrated...

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We are in marketing. We don't close deals. Sorry, not sorry.

4 min read

We are in marketing. We don't close deals. Sorry, not sorry.

We could go on about reasons we’ve heard why leads don't turn into deals. And reasons why deals don't close-won. "I consistently email the leads, but...

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4 min read

📧 7 Email Tricks - How To Get Your Prospects To Take Action!

As marketers, we can all acknowledge that email has increasingly become less effective, which is oh-so frustrating! Recently, notorious email expert...

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