A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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5 Ways HubSpot Helps SaaS Companies Scale

3 min read

5 Ways HubSpot Helps SaaS Companies Scale

SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages, WordPress for the website, LiveChat for chat, HootSuite for social media management, with a bit of...

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The Importance Of Clean CRM Data And How To Get There

4 min read

Seven Steps to Clean Your CRM Data

During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they...

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9 Reasons Why You Need to Migrate Your Blog to HubSpot

3 min read

9 Reasons Why You Need to Migrate Your Blog to HubSpot

Unless you built your website on HubSpot from the beginning, your company domain is probably hosted elsewhere, such as WordPress, Webflow, or another...

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Why Local Trade Shows are a Fantastic Investment in 2022

2 min read

Why Local Trade Shows are a Fantastic Investment in 2022

We've got seven (7) great reasons why B2B SaaS companies need to double down on local events after we attended our first trade show in two and a half...

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Pillar Pages 101—and Why Your SaaS Website Needs Them

3 min read

Pillar Page 101—and Why Your SaaS Website Needs Them

Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...

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Using HubSpot Meeting Links to Create Calendar Magic

7 min read

Using HubSpot Meeting Links to Create Calendar Magic

What HubSpot sales automation tool do we get the MOST pushback on from old-fashioned sales reps? Maybe not surprisingly it's the HubSpot Meetings...

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How B2B Companies Can Get The Most Out Of Twitter

3 min read

How B2B Companies Can Get The Most Out Of Twitter

Twitter is a hot topic with Elon Musk's recent plans to purchase or not purchase Twitter and the plans/issues he has for/with the platform. But just...

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Orange Wins Bronze For Best Ebook In American Business Awards

1 min read

Orange Wins Bronze For Best Ebook In American Business Awards

Orange Marketing has taken out a Bronze Stevie Award for Best Ebook from the American Business Awards® (ABA). ABA is the premier accolade for...

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Subdomains Vs Subdirectories What Is Important For SEO in 2022

3 min read

Subdomains Vs Subdirectories: What Is Important For SEO in 2022?

One of the longest-running debates in SEO is the use of “subdomains or subdirectories" for website content such as blogs, landing pages, and resource...

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Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

3 min read

Why We Don’t Recommend Facebook as a Marketing Channel for B2B Startups

While established companies and well-funded startups with large marketing teams and budgets can go after all available marketing channels, smaller...

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