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A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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How To Use Image Personalization And Dynamic Images To Increase Engagement

3 min read

How To Use Image Personalization And Dynamic Images To Increase Engagement

With so many of us vying for attention in inboxes, we're experimenting with everything from emojis and catchy subject lines to optimal send times to capture our audience's interest. But image personalization is a new kid on the block that many...

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Email Master Serves Up Quick Tips In New HubSpot Webinar

3 min read

📧 Email Mentor Serves Up 🔥 Quick Tips In New HubSpot Webinar

Increase open rates by catching these quick tips from a new HubSpot webinar as presented by email guru, Jay Schwedelson! Jay's depth of experience...

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5 min read

💰 How to Create Marketing Revenue Attribution Reports Using HubSpot

Finally, the holy grail. Our perspective on exactly how to create 💰revenue attribution reports using HubSpot. Yes, you can NOW answer the annoyingly...

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How to Create Marketing Campaign Attribution Reports Using Hubspot

5 min read

🤪 How to Create Marketing Campaign Attribution Reports Using HubSpot

We tell you EXACTLY how we report on Marketing Campaign Attribution for our typical B2B client and our process for pulling the data together using...

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HubSpot Marketing Campaigns: The Good, the Bad, and the Ridiculous

5 min read

👺 HubSpot Marketing Campaigns: The Good, the Bad, and the Ridiculous

HubSpot has recently made big changes to Marketing Campaigns to make them more useful to marketers, and we are very bullish. We can tell that...

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Why B2B Startups Don't Need a Technical SEO Agency on Retainer

2 min read

Why B2B Startups Don't Need a Technical SEO Agency on Retainer

It's no secret that search engine optimization (SEO) is one of the time-tested strategies for attracting traffic to your website and growing your...

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structuring Your B2B website for Your Visitors AND Search Engines

2 min read

Let’s do a Makeover! Structuring Your B2B Website for Visitors AND Search Engines

Your website is the face of your company. And if visitors need help figuring out what you do, you're in trouble. That's why it's crucial to align all...

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Five Useful HubSpot Certificates for B2B SaaS Startups

3 min read

Five Useful HubSpot Certificates for B2B SaaS Startups

To get the most out of your HubSpot investment, there are some core tools you must know how to use. Fortunately, HubSpot has excellent training for...

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[Webinar Recording] 50 Powerful HubSpot Features

6 min read

[Webinar Recording] 50 Powerful HubSpot Features

If you work in HubSpot, you know how hard it is to stay on top of feature releases, betas, release notes, and which users can access what. Our recent...

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Label Traxx Consolidates 3 Legacy CRMs and Support Systems onto HubSpot

3 min read

Label Traxx Consolidates 3 Legacy CRMs and Support Systems onto HubSpot

Case Study Label Traxx, the leading MIS/ERP solution for narrow web flexo and digital label printing, was restructuring to bring three companies...

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