A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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3 min read

Why Lead Scoring is Bad for Startups

Your approach to sales is critical to the success of your business, particularly as you are getting started. In this article, we look at why many marketers and sales professionals believe lead scoring is an ultimate best practice - and why it most...

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4 min read

How to Send Automated Recurring Emails Using HubSpot Workflows

First Place Winner, 2021 HubSpot Blog Contest and Originally Published July 28, 2021, on HubSpot.com.

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3 min read

Stop Wasting Money on Leads Your B2B Sales Reps Won't Call

Do you know where you are wasting money on good leads? Some crucial basics are holding B2B sales teams back. We have the answers!

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4 min read

B2B Sales Teams That Your Investors Will Love

Your investors want to see a scalable, repeatable, and predictable sales process to help them determine when (or if) they will get their money back. Many B2B startups approach their sales by hiring a seasoned rep who will pound the phones and get deals....

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2 min read

[Ebook] The Truth About B2B Sales

We've watched dozens of B2B SaaS and technology startups and experienced companies fumble setup of sales teams. We have finally written down our best advice for creating an effective sales organization with a predictable pipeline and highly aligned with...

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2 min read

What Do Coming Apple Mail App Changes Mean for Marketing Email Metrics

A look at Apple's planned Apple Mail App updates and how this will impact your email marketing metrics.

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3 min read

What's In A Name? Writing Compelling Anonymous Case Studies.

Orange Marketing’s Solution for B2B Marketers.

Never let the fact that a happy customer doesn't want to be mentioned by brand name in a case study hinder you from producing them!

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1 min read

What You Need To Know Before Hiring Your Next Sales Rep

As the business world catches up with the last 14 months, many companies find themselves hiring sales reps. In a recent article, HubSpot offers timely hiring tips from the experts, including our very own Kelsey Corcoran Galarza! We summarize the advice...

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1 min read

Orange Marketing Becomes a Diamond HubSpot Solutions Partner

Orange Marketing, a leading Orange County, California, SaaS-focused growth consulting agency, has reached the diamond tier of HubSpot’s Solution Partner program.

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2 min read

Why is Link-Building Essential For B2B and SaaS Companies?

Having a digital marketing strategy is a must in our tech-driven era. But that doesn’t mean every industry or type of business should utilize the same exact techniques.

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