A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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39 out of 39 Possible HubSpot Certifications for World Certification Week

1 min read

39 out of 39 Possible HubSpot Certifications for World Certification Week

In honor of HubSpot's World Certification Week, we chose this week to complete 39 out of the possible 39 HubSpot Certifications that a HubSpot Partner can receive.

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2 min read

Top 3 HubSpot Updates to Check Out

We are excited to share some of HubSpot’s recent updates:  Upgrade to inbound calling functions and forms Forms associations to campaigns New ACH...

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How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

5 min read

How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

Do you want to squeeze more shameless cold emails out of your overworked SDRs? Try this trick! One of the most valuable tools unlocked with HubSpot...

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Don’t Publish and Forget: How You Can Repurpose Four Types of Content

4 min read

Don’t Publish and Forget: How You Can Repurpose Four Types of Content

One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post...

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How to Opt Unsubscribed Contacts Back Into Email

3 min read

How to Opt Unsubscribed Contacts Back Into Email

"A customer has opted out of my email! But they need to get these emails! What should I do?" As with all things Orange Marketing, a particularly...

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List-Based Ad Retargeting Using AdRoll An Affordable Tactic to Grow B2B Brand Awareness

3 min read

List-Based Ad Retargeting Using AdRoll: An Affordable Tactic to Grow B2B Brand Awareness

When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found...

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The Ultimate Landing Page Checklist - Get It Now!

3 min read

The Ultimate Landing Page Checklist - Get It Now!

Landing pages are one of the most important components of a successful marketing website. While your home page serves as a one-stop-shop for all...

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11 Steps to Ensure Google Indexes Your New Website

4 min read

11 Steps to Ensure Google Indexes Your New Website

Clients ALWAYS ask us, "What is the trick to rank #1 on Google for our website?" Welp, it's not the 2000's kids. There are no tricks anymore....

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Keyword Strategies No Longer Work for SEO. Here’s What You Should Do Instead.

3 min read

Keyword Strategies No Longer Work for SEO. Here’s What You Should Do Instead.

Our clients often ask us what SEO keyword strategy is for them. Our answer is basically “we don’t have one” as search engines have become more...

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Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

3 min read

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales...

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