A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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3 min read

Keyword Strategies No Longer Work for SEO. Here’s What You Should Do Instead.

Our clients often ask us what SEO keyword strategy is for them. Our answer is basically “we don’t have one” as search engines have become more sophisticated and now care more about how much authority you have on a topic instead of specific keywords. As a...

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3 min read

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales enablement tool like Outreach or Salesloft. It never goes well. 

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4 min read

5 Ways to Reach High-Value Prospects for B2B SaaS Companies

These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu, especially if you don’t have a bottomless budget thanks to a massive fund raise, so here are five that we’ve...

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3 min read

How to Win a HubSpot Impact Award 🏆 and Why It Matters

Do you ever want something so badly that you could almost taste it? Frankly, this has been our obsession with the HubSpot Impact Awards. Please enjoy our "winning the award" backstory (our version of Inside the Actors Studio for our fellow HubSpot...

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3 min read

How To Use Your B2B Email Analytics

If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know what each metric means and what insights you can derive. 

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2 min read

4 Of Our Favorite New HubSpot Product Updates for January 2022

As a HubSpot Diamond Solutions Partner, we take weekly stock of what goodies HubSpot rolls out. Late last year, HubSpot released four features we particularly love.

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3 min read

6 Powerful Ways B2B Companies Are Using QR Codes

Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a QR code for one reason or another, the increased familiarity with this tool opens multiple potential use...

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1 min read

[Case Study] Tech Stack Consolidation Drives Growth Into 2022

In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow net-new revenue faster. And even though Isos seemed to have a handle on all things marketing and sales, they...

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3 min read

An Unstoppable Team - Orange Marketing Looks Back on an Amazing 2021

We closed the year out with a bang! We welcomed new team members, pulled our remote team from across the country together for the first time with a face-to-face 😱 holiday celebration, won industry awards, and released incredible marketing and sales...

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3 min read

Why Moving from HubSpot to Salesforce Won't Solve Your Sales Problem

Don't make the mistake of thinking that pivoting to Salesforce will fix your sales problems—that's not your problem. Not hitting your targets? Don't blame the system.

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