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[New Playbook] The Truth About B2B Marketing:  What To Do Right Now!

[New Playbook] The Truth About B2B Marketing: What To Do Right Now!

Let’s cut to the chase: B2B marketing isn’t a gamble—it’s an investment. But too many companies still treat it like a slot machine. They drop in a few bucks, pull the lever, and expect a flood of leads to pour out. When that doesn’t happen after a...

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show them the money - make your pricing public

Show Them The Money: Why We Made Our Pricing Public—and What Happened Next

Last November, we did something that would give most B2B marketers hives: we published our pricing on our website. All of it. Right there for the...

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Top HubSpot Updates - Monday Recap - Apr 7, 2025

Top HubSpot Updates - Monday Recap - Apr 7, 2025

Each week, HubSpot delivers new features and enhancements to help teams work smarter, not harder—and this week is no exception. Whether you're deep...

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Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Why Buyers Crave Self-Help Tools - Get 'Em On Your Website!

Think back to the last big purchase you made. Did you call a salesperson right away? Nah. You Googled it, compared options, checked reviews, peeked...

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Marketing Therapy

New Orange Marketing Service: Navigating Marketing Challenges with Marketing Therapy

Explore how our innovative Marketing Therapy service provides the support and solutions marketers need during tough times. The Birth of Marketing...

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Top HubSpot Updates - Monday Recap - Mar. 31, 2025

Top HubSpot Updates - Monday Recap - Mar. 31, 2025

Staying on top of HubSpot’s latest updates ensures you’re maximizing its powerful tools and making the most of new efficiencies. This week, three key...

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Why HubSpot Beats Freshdesk for a Unified Customer Experience

Why HubSpot Beats Freshdesk for a Unified Customer Experience (And What Happened When One Company Made the Switch)

If you're running a B2B company, you know the challenge: marketing, sales, and customer support all need to work together seamlessly, but often...

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Top HubSpot Updates - Monday Recap - Mar. 24, 2025

Top HubSpot Updates - Monday Recap - Mar. 24, 2025

Keeping your HubSpot portal optimized means staying on top of the latest updates—and this week, two key improvements stand out. HubSpot is making...

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The Future of High-Quality Lead Databases: Build Smarter, Engage Better

The Future of High-Quality Lead Databases: Build Smarter, Engage Better

Marketers love numbers—big ones, especially. More leads. More emails sent. More contacts in the database. But reality check: a bloated lead list does...

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Top HubSpot Updates - Monday Recap - Mar. 17, 2025

Top HubSpot Updates - Monday Recap - Mar. 17, 2025

Here’s what’s new in HubSpot this week! From powerful new knowledge base customization tools to a health score builder for better customer success...

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