A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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Transitioning to Google Analytics 4 for HubSpot Users

2 min read

Transitioning to Google Analytics 4 for HubSpot Users

Though initial adoption of the new GA4 (Google Analytics 4) was slow, Google announced in March 2022 that it would be sunsetting GA3 by July 1, 2023. While existing data will still be available after that date, no new data will be collected, so all...

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Orange Marketing Certified by the Women’s Business Enterprise National Council

1 min read

Orange Marketing Certified by the Women’s Business Enterprise National Council

Newport Beach, CA—09/26/2022—Orange Marketing, specializing in sales, marketing, and services implementation for B2B software and technology...

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Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

8 min read

Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

HubSpot's annual Inbound conference was in full swing as a hybrid event earlier this month in Boston. The attendance was split, with about 10,000 in...

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What is a HubSpot Portal Audit?

4 min read

What is a HubSpot Portal Audit?

When we encounter a company that has had HubSpot for a couple of years or more frequently our first recommendation is a HubSpot portal audit. Yes,...

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How to Conduct a QA Process for Smoother HubSpot Migrations

3 min read

How to Conduct Website QA for a Smooth HubSpot CMS Migration

Whether you are migrating a website or blog over to HubSpot or creating an entirely new HubSpot site, having a solid quality assurance process can...

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What B2B SaaS Companies Need to Know About Google’s

2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in...

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Why you need a fractional hubspot admin

4 min read

Why do you need a Fractional HubSpot Administrator?

Welp. HubSpot is all grown up now. 😱 It's a professional-grade CRM with big (sometimes ugly) CRM problems. In no time, your brand new pretty little...

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Getting the Most Out of Hubspot's Filters and Lists

2 min read

Getting the Most Out of Hubspot's Filters and Lists

HubSpot has many powerful features that make life easier for sales and marketing teams at organizations of all sizes. Filters and lists are the...

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How B2B Companies Can Get The Most out of LinkedIn

5 min read

How B2B Companies Can Get The Most out of LinkedIn

With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830...

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Spoiler Alert Attribution Reporting is a Scam

6 min read

Spoiler Alert: Attribution Reporting is a Scam

Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove...

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