A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Promote Your Product Launch Content in 5 Easy Steps

Posted by Rebecca Gonzalez on 7/26/18 5:27 PM

We have sold you! You read why we want you to create content prior to your product launch, and you have read how to easily create content for your product launch. Now we will provide you the basics of promoting your content prior to your product launch, without scaring you half to death.

What do we mean by scaring you? We have read a lot of posts by plenty of inbound marketing agencies that are designed to intimidate you and make you think, "OMG, I need to hire an agency to do all this as soon as possible! But I don't have money. Therefore, I won't do anything."

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Topics: Product Launch, Best Practices

Easily Create Content for Your Startup's Product Launch

Posted by Rebecca Gonzalez on 6/17/18 7:29 PM

The founders we work with are super smart. They have all heard about inbound marketing, and they know why they need to focus on putting content on the web, just as soon as they possibly can. And if they haven't, we send them to read 5 Reasons to Start Content Marketing Before Your Product Launch. Then they certainly realize one of the most important things they can do is START softening the beachhead for their product launch with website content. 

But our technology startup founders have very little time or money. Never fear. We can break content production down into 6 simple steps with none of them being all that technical or difficult

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Topics: Product Launch, Best Practices

5 Reasons to Start Content Marketing Before Your Product Launch

Posted by Rebecca Gonzalez on 6/10/18 8:21 PM

A typical mistake that our technology engineer entrepreneurs. startup founders, and sales VPs make time and time again when launching their new product, is they wait to begin anything resembling marketing until well after their product has been fully baked and is GA (Generally Available).

This is likely based on their impression of what marketing does (or does not do) for their business and how much agencies, in general, pick the pockets of unsuspecting entrepreneurs. Marketing becomes relegated to a low priority compared to creating the product, beta testing the product and eventually selling the product to the first lucky customer. We have seen this scenario play out time and time again, and truthfully it simply breaks our hearts.

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Topics: Best Practices, Product Launch

25 Steps to Effective Content Marketing Campaigns: Free Checklist

Posted by Amanda Berger on 5/31/18 2:11 PM

 

You've done the hard work! You've created an excellent piece of content. Now what? You need to run a marketing campaign to ensure the world knows about your e-book, white paper, slide deck or new research. 

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Topics: How To

Startup Marketing Technical Tasks - Get Visitors to Contact You

Posted by Kelsey Galarza on 5/17/18 12:21 PM

Most new B2B SaaS company websites look pretty similar. Nice WordPress theme with some pretty icons and screenshots, some customer logos. The ubiquitous item is the Contact Us page. But is Contact Us enough? Not even!!

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Topics: How To, Best Practices

Startup Marketing Technical Tasks - Naming Convention and Folders

Posted by Kelsey Galarza on 5/11/18 10:06 AM

Ok, so you’re being a good startup and you’ve got yourself some marketing automation. That’s awesome, you’re going to need it. While you get it set up, do yourself a favor and keep things organized before you get going too far, because it’s a real hassle to clean it up later, I know this from experience. For the record, I'm not THAT tidy of a person, but I'm forever on the quest. I'm obsessed with the Kon Mari technique, and maybe that's reflected in this article. If you don't have a place for everything, it's all over the place.

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Topics: How To, Best Practices

Startup Marketing Technical Tasks - Website Tracking

Posted by Kelsey Galarza on 5/10/18 9:23 AM

Look, there are over 86 Million Google results for "startup marketing". I’ve even written some of them. And I massively believe in getting product marketing right, creating content, and using a CRM correctly and jointly between Sales and Marketing. But one article you don’t see much of has to do with the infrastructure of these programs, and infrastructure can make or break you later, so it’s important to do setup correctly and now.  It's a really meaty topic, so I'm dissecting it in seven parts.

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Topics: How To, Best Practices

Orange Marketing is now a HubSpot Certified Agency Partner

Posted by Orange Marketing on 4/17/18 9:33 AM

Newport Beach, CA, April 17, 2018

Today Orange Marketing announced that it has become a Certified Agency Partner with HubSpot, the world’s leading inbound marketing and sales platform. Certified Agency Partners have proven their expertise with HubSpot’s marketing automation software, which incorporates integrated tools for search engine optimization, blogging, lead generation, customer relationship management, sales enablement, marketing analytics and more.

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Topics: News

Orange Marketing is a HubSpot Certified Agency Partner

Posted by Rebecca Gonzalez on 4/16/18 10:43 PM

Orange Marketing is now a HubSpot Certified Agency Partner

Newport Beach, CA, April 17, 2018

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Topics: Google Suite, HubSpot

Google Suite Setup Tips That Save Time and Sanity

Posted by Rebecca Gonzalez on 4/1/18 4:30 PM

Setting up Google Suite for your new business can be relatively painless. And, there is absolutely no better way to run a new company than on Google Suite. After multiple implementations, there are a couple of things that trip me up. Here is our checklist for non-vexing Google Suite setup:

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Topics: How To

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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