A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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3 min read

How to Conduct Website QA for a Smooth HubSpot CMS Migration

Whether you are migrating a website or blog over to HubSpot or creating an entirely new HubSpot site, having a solid quality assurance process can make or break your launch. Not only that, but it can save your sanity. Nothing is worse than finding a...

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2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in search results. The "Helpful Content Update," as Google referred to it in the blog post where it was...

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4 min read

Why do you need a Fractional HubSpot Administrator?

Welp. HubSpot is all grown up now. 😱 It's a professional-grade CRM with big (sometimes ugly) CRM problems. In no time, your brand new pretty little HubSpot can look downright disgusting with duplicate companies and contacts, manual lead assignments, and...

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2 min read

Getting the Most Out of Hubspot's Filters and Lists

HubSpot has many powerful features that make life easier for sales and marketing teams at organizations of all sizes. Filters and lists are the backbone tools for selecting, using, and analyzing HubSpot data. Marketing and Sales teams need to understand...

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5 min read

How B2B Companies Can Get The Most out of LinkedIn

With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830 million members looking for business information daily, LinkedIn is too large of an audience for your B2B...

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6 min read

Spoiler Alert: Attribution Reporting is a Scam

Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove its worth to the business. Now that we’ve gone beyond the point where marketing is considered the team...

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3 min read

5 Ways HubSpot Helps SaaS Companies Scale

SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages, WordPress for the website, LiveChat for chat, HootSuite for social media management, with a bit of Zapier...

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4 min read

Seven Steps to Clean Your CRM Data

During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they endured at their most recent job with duplicate companies and contacts, reps fighting over who owned which...

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3 min read

9 Reasons Why You Need to Migrate Your Blog to HubSpot

Unless you built your website on HubSpot from the beginning, your company domain is probably hosted elsewhere, such as WordPress, Webflow, or another platform - which likely includes blog functionality you know well. But odds are, when onboarding with...

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2 min read

Why Local Trade Shows are a Fantastic Investment in 2022

We've got seven (7) great reasons why B2B SaaS companies need to double down on local events after we attended our first trade show in two and a half years.

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