4 min read
Orange Marketing: Apr 18, 2022
One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post will explore strategies to maximize return on this investment by turning individual content pieces into...
3 min read
Rebecca Gonzalez: Apr 04, 2022
"A customer has opted out of my email! But they need to get these emails! What should I do?" As with all things Orange Marketing, a particularly HubSpot perspective.
3 min read
Kelsey Galarza: Mar 28, 2022
When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found consistently effective and affordable for startups seeking to buy brand advertising is list-based...
3 min read
Eddy Cervera: Mar 16, 2022
Landing pages are one of the most important components of a successful marketing website. While your home page serves as a one-stop-shop for all visitors, landing pages are focused on promoting a particular offer promoted strategically through content...
4 min read
Rebecca Gonzalez: Mar 09, 2022
Clients ALWAYS ask us, "What is the trick to rank #1 on Google for our website?" Welp, it's not the 2000's kids. There are no tricks anymore. However, there are basic things you can do to ensure you rank as high and as quickly as you possibly can.
3 min read
Orange Marketing: Feb 28, 2022
Our clients often ask us what SEO keyword strategy is for them. Our answer is basically “we don’t have one” as search engines have become more sophisticated and now care more about how much authority you have on a topic instead of specific keywords. As a...
3 min read
One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales enablement tool like Outreach or Salesloft. It never goes well.
4 min read
Orange Marketing: Feb 14, 2022
These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu, especially if you don’t have a bottomless budget thanks to a massive fund raise, so here are five that we’ve...
3 min read
Rebecca Gonzalez: Feb 07, 2022
Do you ever want something so badly that you could almost taste it? Frankly, this has been our obsession with the HubSpot Impact Awards. Please enjoy our "winning the award" backstory (our version of Inside the Actors Studio for our fellow HubSpot...
3 min read
Orange Marketing: Jan 31, 2022
If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know what each metric means and what insights you can derive.