A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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3 min read

Amberdata Unifies Sales, Marketing & Website Tech Stack on HubSpot Driving Explosive Growth

Case Study   Learn how Amberdata, a blockchain and crypto asset data company, consolidated its startup sales and marketing stack into one integrated HubSpot solution, driving explosive growth in 2022 and beyond.  When we met Amberdata, a blockchain...

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We are in marketing. We don't close deals. Sorry, not sorry.

4 min read

We are in marketing. We don't close deals. Sorry, not sorry.

We could go on about reasons weโ€™ve heard why leads don't turn into deals. And reasons why deals don't close-won. "I consistently email the leads, but...

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4 min read

๐Ÿ“ง 7 Email Tricks - How To Get Your Prospects To Take Action!

As marketers, we can all acknowledge that email has increasingly become less effective, which is oh-so frustrating! Recently, notorious email expert...

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content writing tips

2 min read

โœ๏ธ What if insightful, reliable writers were easy to find?

Getting purposeful content out consistently that performs is the plight of anyone in the marketing game. So much can go wrong in finding the right...

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Take the Stress out of Social Media with HubSpot

3 min read

Take the Stress out of Social Media with HubSpot

As the CEO of a SaaS startup, life can feel like itโ€™s going 1000 mph at all times. On top of everything, ensuring you're getting your company name...

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3 Ways To Optimize Images For Your Content Marketing 

4 min read

๐Ÿ–ผ๏ธ Size Matters: 3 Ways To Optimize Images For Better Content Marketing

What is the right size for an image on a website, a blog post, in email or on social media? And how should images be optimized? Our team begged for...

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Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

3 min read

Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

If you're a B2B SaaS company, there's a good chance you're leveraging Capterra as a way to promote your business and acquire leads. You may even be...

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๐Ÿš€ Best performing OM Email ever. The Back Story.

2 min read

๐Ÿš€ Orange Marketing's Best Performing Email of All Time

๐Ÿค“ Geek Alert This blog post is for marketers who get into the nuts and bolts of email in an almost FRIGHTENING ๐Ÿ‘พ way.   Orange Marketing sent its...

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๐Ÿ™„ Snarketing Alert: Stupid Automated Sales Emails

7 min read

๐Ÿ™„ Snarketing Alert: Stupid Automated Sales Emails

If you have a job in any tech company, you get dozens of stupid automated sales emails every day. Tools like HubSpot, Outreach.io and Reply.io have...

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5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

3 min read

5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

Reaching prospects is hard these days. We put together a list of 5 HubSpot integrated tools to help you break through the clutter and personalize...

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