Orange Marketing
This week we’ve got some exciting new features to supercharge your marketing operations and streamline your customer communications. Whether you're refining your ad targeting, enhancing the clarity of your forms, or boosting the accessibility of your video content, HubSpot’s latest enhancements have you covered.
Let's take a look at what's new in HubSpot this week:
- Sync Custom Lifecycle Stages with Facebook Ads for Better Targeting,
- Rich Text Formatting for Labels and Data Privacy Text, and
- Automatically Add Video Captions to YouTube.
Sync Custom Lifecycle Stages with Facebook Ads for Better Targeting
You can now sync your custom lifecycle stages from HubSpot directly to Facebook's Conversions API, giving Facebook more precise data about your prospects to optimize ad targeting. This enhancement builds on our existing Facebook integration by allowing you to track and optimize around the specific customer journey stages that matter most to your business.
Why does it matter?
The Conversions API is designed to create a direct and reliable connection between marketing data (such as page views and lifecycle change events) from website to Meta. This marketing data helps power ad personalization, optimization and measurement on Meta so that your ads are shown to people who are more likely to find them relevant.
The Conversions API can help you:
- Reduce your cost per action as a result of improved connectivity: Data from the Conversions API is less impacted than the Meta Pixel by browser loading errors, connectivity issues and ad blockers. When you use the Conversions API alongside the pixel, it creates a more reliable connection that helps the delivery system decrease your cost per action.
- Improve measurement: Better measure ad performance and attribution across your customer’s full journey, from discovery to conversion. This helps you better understand how digital advertising impacts both online and offline results.
- Reduce your cost per action as a result of increased event matching: Maximize your budget with 19.2% lower costs per quality lead by selecting the Conversion leads performance goal and utilizing the Conversions API for CRM integration. With the Conversions API, you can include additional customer information parameters that help increase matched events and your event match quality. Learn how to view and how to improve your event match quality.
- Increase data control: When implemented separately from the pixel, the Conversions API gives you more control over what you share and when you share it.
How does it work?
To create a new Facebook event, navigate to Marketing > Ads and click on Create > Event. Select Facebook as your ad network and select your ad account. Choose Lifecycle stage change as the Event Trigger.
Once you do so, you should be able to view and sync your custom lifecycle stages if you have set any up in your CRM.
Rich Text Formatting for Labels and Data Privacy Text
You can now apply rich text formatting, bold, italic, underline, hyperlink, and colour to labels and help text. Additionally, bold, italic, underline, and hyperlink formatting are now supported in data privacy text.
Until now, labels, help text, and data privacy text have been limited to plain formatting, making it harder to emphasize key information or align content with brand guidelines. This could lead to poor user comprehension, lower engagement, or compliance risks when displaying critical information.
How does it work?
When configuring labels, help text, or data privacy text in the forms editor, you can now use formatting controls to style the text. This allows for clearer communication and better alignment with brand or compliance requirements.
Automatically Add Video Captions to YouTube
You can now automatically add captions to videos you post on YouTube from HubSpot.
Why does it matter?
While YouTube auto-generates captions, their accuracy often falls short. HubSpot's AI-generated captions offer significantly better precision and readability, improving accessibility, engagement, and cross-platform performance.
How does it work?
- With AI file analysis enabled, HubSpot automatically generates caption files for all uploaded videos.
- If you are enrolled in the AI-powered video marketing platform: easy and fast video marketing beta, you can generate caption files using AI on a case-by-case basis, without enabling AI file analysis.
- You can also manually upload caption files in VTT format.
HubSpot seamlessly shares the caption file when posting videos to YouTube—no additional steps are needed.
Put These Updates to Work
These updates are just a few of the ways HubSpot continues to help marketers work smarter, not harder, from delivering more precise ad targeting to improving content clarity and accessibility. As you explore these new tools, think about how they can be layered into your existing strategy to drive greater impact across the funnel.
Want to see how smarter ad targeting translates into real-world results? Check out how one B2B company boosted high-quality leads and maximized ROI by combining data-driven strategy with the power of paid media.
Read the full case study here.
