A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

3 min read

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales enablement tool like Outreach or Salesloft. It never goes well. 

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5 Ways to Reach High-Value Prospects for B2B SaaS Companies

4 min read

5 Ways to Reach High-Value Prospects for B2B SaaS Companies

These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu,...

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How to Win a HubSpot Impact Award

3 min read

How to Win a HubSpot Impact Award 🏆 and Why It Matters

Do you ever want something so badly that you could almost taste it? Frankly, this has been our obsession with the HubSpot Impact Awards. Please enjoy...

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Making The Most Of Your B2B Email Analytics

3 min read

How To Use Your B2B Email Analytics

If you’re running email marketing campaigns for your B2B company, it’s important to not only pay close attention to campaign analytics, but to know...

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4 Of Our Favorite New HubSpot Product Updates

2 min read

4 Of Our Favorite New HubSpot Product Updates for January 2022

As a HubSpot Diamond Solutions Partner, we take weekly stock of what goodies HubSpot rolls out. Late last year, HubSpot released four features we...

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6 Powerful Ways  B2B Companies Are  Using QR Codes

3 min read

6 Powerful Ways B2B Companies Are Using QR Codes

Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a...

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sales and marketing tech consolidation

1 min read

[Case Study] Tech Stack Consolidation Drives Growth Into 2022

In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow...

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An Unstoppable Team - Orange Marketing Looks Back on an Amazing 2021

3 min read

An Unstoppable Team - Orange Marketing Looks Back on an Amazing 2021

We closed the year out with a bang! We welcomed new team members, pulled our remote team from across the country together for the first time with a...

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hubspot and salesforce features

3 min read

Why Moving from HubSpot to Salesforce Won't Solve Your Sales Problem

Don't make the mistake of thinking that pivoting to Salesforce will fix your sales problems—that's not your problem. Not hitting your targets? Don't...

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using meeting links for sales

3 min read

How Salespeople Lose Big By Not Using Meeting Links

Meeting links automate sales processes and ensure hot leads can nail down time with you. Despite this, we find that teams constantly refuse to use...

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