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A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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What B2B SaaS Companies Need to Know About Google’s

2 min read

What B2B SaaS Companies Need to Know About Google’s "Helpful Content Update"

On August 18, Google announced that it would be rolling out an update to its search algorithm to improve the quality of the content that appears in search results. The "Helpful Content Update," as Google referred to it in the blog post where it was...

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Why you need a fractional hubspot admin

4 min read

Why do you need a Fractional HubSpot Administrator?

Welp. HubSpot is all grown up now. 😱 It's a professional-grade CRM with big (sometimes ugly) CRM problems. In no time, your brand new pretty little...

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Getting the Most Out of Hubspot's Filters and Lists

2 min read

Getting the Most Out of Hubspot's Filters and Lists

HubSpot has many powerful features that make life easier for sales and marketing teams at organizations of all sizes. Filters and lists are the...

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How B2B Companies Can Get The Most out of LinkedIn

5 min read

How B2B Companies Can Get The Most out of LinkedIn

With so much to focus on in the SMB B2B space, social media may be the least of a founder or startup CMO's worries. However, with more than 830...

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Spoiler Alert Attribution Reporting is a Scam

6 min read

Spoiler Alert: Attribution Reporting is a Scam

Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove...

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5 Ways HubSpot Helps SaaS Companies Scale

3 min read

5 Ways HubSpot Helps SaaS Companies Scale

SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages,...

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The Importance Of Clean CRM Data And How To Get There

4 min read

Seven Steps to Clean Your CRM Data

During the recent onboarding of a new sales rep for a client, the rep asked, "How clean is this CRM?" They went on to explain the horror show they...

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9 Reasons Why You Need to Migrate Your Blog to HubSpot

3 min read

9 Reasons Why You Need to Migrate Your Blog to HubSpot

Unless you built your website on HubSpot from the beginning, your company domain is probably hosted elsewhere, such as WordPress, Webflow, or another...

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Why Local Trade Shows are a Fantastic Investment in 2022

2 min read

Why Local Trade Shows are a Fantastic Investment

We've got seven (7) great reasons why B2B SaaS companies need to double down on local events after we attended our first trade show in two and a half...

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Pillar Pages 101—and Why Your SaaS Website Needs Them

3 min read

Pillar Page 101—and Why Your SaaS Website Needs Them

Web pages, blogs, landing pages, and pillar pages. There are so many different types of content for SaaS websites. It can be confusing to understand...

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