Rebecca Gonzalez
We’re thrilled to share insights from my recent LinkedIn post on professional badges because these deal-closing tips can seriously boost your business. At Orange Marketing, we’ve been through the wringer earning these badges, and now we want to help you leverage professional accreditations to gain credibility, authority, and that competitive edge every B2B marketer needs. If we can do it, so can you—here’s why these certifications matter and how they can take your business to the next level.
BADGES. Those stinking badges. Why do we bother? Because it helps us sell Orange Marketing. We recommend all our customers take a hard look at professional accreditations for these deal-closing reasons:
- Credibility and trust.
- Authority.
- Competitive advantage and differentiation.
- Demonstrates up-to-date knowledge.
- Professional recognition.
- Increased accountability.
The badges we display are challenging to obtain. We'll tell you why we bothered, how hard it is, and whether it is good for business. If we can do this, you can too.
SBA U.S. Small Business Administration WOSB Women-Owned Small Business
Our latest badge, SBA's WOSB certification. It is bureaucratically painful but tied to WBENC. The website could not be more bizarre, and it is easy to make mistakes. It took a year of trial and error. We got it because it opens us up to new types of contracts and SBA loans, which are a great source of funding, without giving up equity.
WBENC Women's Business Enterprise National Council Certified Women's Business Enterprise
This was so hard. WBENC's Women's Business certification is a formal business audit process. We failed the first time we applied due to a paperwork glitch. We are now in our third year with this accreditation. We got it because the organization is nationally recognized. This badge has been perfect for business, and we have gotten at least three new clients based on this cert. The network itself is very supportive, and their annual conference is fantastic. Reach out if you want to know more. We are happy to help anyone.
HubSpot Diamond Partner
We worked hard to achieve this, but we reached this high tier level in the HubSpot Partner Program within a year after we started focusing. But guess what? Diamond is getting much more challenging to reach. It is the 2nd highest tier right under Elite (giant agencies). HubSpot has upped the ante, a combination of sold and managed HubSpot software business, by 50% to be completed by January 2025. We are determined to maintain our rank because it is critical to our company and our access to HubSpot resources. In 2025, we are curious about "what will happen" when the HubSpot Partner levels re-calibrate.
HubSpot Onboarding Accreditation
This was super hard. These HubSpot accreditations are no joke. Case studies, videos, and ensuring you have all your training up-to-speed have been imperative to show our prospects that we are experts at what we do. We onboard all HubSpot hubs nearly in our sleep. This accreditation speaks loudly and proudly to our onboarding capabilities.
HubSpot CRM Data Migration Accreditation
This is classified as "darn hard". Migrating data is not for sissies, and the HubSpot CRM Data Migration Accreditation is entirely frightening. Again, we submitted tons of paperwork, case studies, videos, and current training. As part of onboarding, we typically migrate data, and this accreditation proves that we know what we are doing. This accreditation has helped us close deals.
How Orange Marketing Can Help You Succeed!
We hope this look at professional accreditations motivates you to pursue badges that make sense for your industry and can help elevate your business. When it comes to helping you look good, Orange Marketing is here to help! As a 5-star-rated HubSpot B2B agency, we specialize in helping SMBs, startups, and tech companies unlock HubSpot’s full potential.
Our services include:
- Implementations and migrations
- HubSpot portal audits and optimizations
- Marketing services (email, SEO, paid ads, content)
- Sales services (automation, coaching, enablement)
- Website migrations to HubSpot CMS
- Help desk and knowledge base services
We would love to talk to you. Read out for a free consultation!
