Orange Marketing
If you're a nonprofit leader, you know the pressure. More outreach. More engagement. More proof of impact. All while managing systems that don’t connect, or worse, don’t scale with you.
The North Dakota Safety Council (NDSC) was facing the same challenge.
With safety training programs, events, memberships, sponsorships, and product sales running at full speed, their data was scattered across an LMS, QuickBooks, SharePoint, event tools, and more. They had mountains of information but no unified way to see how companies were truly engaging across their services.
They needed answers to critical questions like:
- Who are our most engaged organizations?
- Which industries need more support?
- Where can we better connect programs and participation?
Without visibility, growth and impact were harder to achieve.
The Turning Point
Rather than patch together another workaround, NDSC made a bold move: They centralized their data using HubSpot, creating a full 360-degree view of company-wide engagement.
The transformation was immediate. For the first time, NDSC could see which companies were engaged across multiple programs, and which needed a nudge toward training that could literally save lives. They launched targeted conference campaigns and safety program outreach from HubSpot, replacing guesswork with precision. And they built a foundation that scales with their mission instead of slowing it down.
💬 Helping NDSC connect all their moving parts into one powerful system means they can focus more on their core mission, and less on chasing information. — Rebecca Gonzalez, CEO of Orange Marketing
What You’ll Learn in the Full Case Study:
- How NDSC unified 5 disparate systems with HubSpot and an external data lake to gain complete engagement visibility across training, events, sponsorships, and purchases
- How targeted conference campaigns and safety program outreach replaced scattered messaging, and why smarter segmentation is paying off fast
- How they built a scalable system for future growth without adding more tech chaos or overwhelming their team
If you’re feeling the strain of disconnected systems, or wondering how to actually scale without losing momentum, this case study is for you. 👉 [Read the full case study: How Unified Data is Fueling NDSC's Life-Saving Mission]
See how the right systems can help your mission reach further, and make a measurable impact where it matters most.
