Monica Caraway
For many fast-growing B2Bs and nonprofits, growth doesn’t always feel like progress. Teams expand, new tools get added, and before long, operations become a patchwork of platforms that never quite fit together.
That was the reality for Growth99, a marketing and customer-experience platform supporting more than 1,000 aesthetic and wellness clinics. Their onboarding and customer-experience teams relied on five separate systems to keep work moving, from Monday.com and Zoho to Asana and Calendly. Each one served a purpose, but none connected. Every campaign, form, and update required manual steps, costing an estimated four hours per employee every week.
The Turning Point
Growth99’s leadership recognized that efficiency couldn’t come from adding more apps; it had to come from simplification. They partnered with Orange Marketing to create one system capable of handling every stage of the customer journey, from lead to renewal, inside HubSpot Service Hub.
Instead of fragmented workflows, Growth99 gained structure and transparency.
- Five automated ticket pipelines replaced isolated Monday boards.
- Cross-hub automation connected Marketing, Sales, and Service in real time.
- Centralized dashboards gave leadership a unified view of operations.
- Comprehensive onboarding and training empowered every team member to succeed.
The entire 30-person group moved into HubSpot with minimal disruption, supported by a migration plan that prioritized both adoption and scalability.
The Outcome: From Manual to Measurable
Within months, the shift to HubSpot delivered measurable impact.
- 120+ hours saved each week across the organization
- 6,000+ annual hours redirected toward strategic work
- Streamlined collaboration between marketing, onboarding, and customer-success teams
- A single source of truth for customer data and communications
By consolidating their tools, Growth99 didn’t just eliminate inefficiency. They built the operational foundation for future growth. Teams that once spent their days chasing information now spend them improving client experiences and driving results.
Why It Matters
Growth99’s story mirrors what many scaling organizations face: a system that grows faster than its structure. The good news is that the fix doesn’t require a tech overhaul; just the right framework and an experienced partner to design it.
If your teams are still managing customers across spreadsheets, boards, and disconnected CRMs, this case study shows what’s possible when operations finally come together.
👉 Read the full Growth99 Case Study to see how Orange Marketing turned fragmented processes into a unified HubSpot Service Hub success story.
