A Slice of Orange

Everything marketing and sales for SaaS tech companies.

Get our newsletter!

HubSpot

5 Reasons Startups Should Choose HubSpot Over Salesforce

3 min read

5 Reasons Startups Should Choose HubSpot Over Salesforce

Salesforce.com is a powerful platform. One of the first truly configurable SaaS CRMs (remember the no software logo). The world of Benioff has become...

Read More
Common HubSpot Pop-up Mistakes and 6 Things to do Instead

4 min read

🍾Common HubSpot Pop-up Mistakes and 6 Things to do Instead

Pop-ups aren't popular. 73% of internet users don't like them, making them the least favorable advertising technique in existence. Why don't people...

Read More
Oops, We Did It Again! The Best HubSpot And Marketing Secrets

4 min read

Oops, We Did It Again! Our 2022 Best HubSpot And Marketing Secrets

We were gratefully slammed for most of 2022 - how about you?! While our clients kept us super busy, we still found time to release terrific marketing...

Read More

3 min read

Amberdata Unifies Sales, Marketing & Website Tech Stack on HubSpot Driving Explosive Growth

Case Study   Learn how Amberdata, a blockchain and crypto asset data company, consolidated its startup sales and marketing stack into one integrated...

Read More
We are in marketing. We don't close deals. Sorry, not sorry.

4 min read

We are in marketing. We don't close deals. Sorry, not sorry.

We could go on about reasons we’ve heard why leads don't turn into deals. And reasons why deals don't close-won. "I consistently email the leads, but...

Read More
Take the Stress out of Social Media with HubSpot

3 min read

Take the Stress out of Social Media with HubSpot

As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name...

Read More
3 Ways To Optimize Images For Your Content Marketing 

4 min read

🖼️ Size Matters: 3 Ways To Optimize Images For Better Content Marketing

What is the right size for an image on a website, a blog post, in email or on social media? And how should images be optimized? Our team begged for...

Read More
🚀 Best performing OM Email ever. The Back Story.

2 min read

🚀 Orange Marketing's Best Performing Email of All Time

🤓 Geek Alert This blog post is for marketers who get into the nuts and bolts of email in an almost FRIGHTENING 👾 way.   Orange Marketing sent its...

Read More
🙄 Snarketing Alert: Stupid Automated Sales Emails

7 min read

🙄 Snarketing Alert: Stupid Automated Sales Emails

If you have a job in any tech company, you get dozens of stupid automated sales emails every day. Tools like HubSpot, Outreach.io and Reply.io have...

Read More
5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

3 min read

5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

Reaching prospects is hard these days. We put together a list of 5 HubSpot integrated tools to help you break through the clutter and personalize...

Read More