A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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HubSpot (2)

Transitioning to Google Analytics 4 for HubSpot Users

2 min read

Transitioning to Google Analytics 4 for HubSpot Users

Though initial adoption of the new GA4 (Google Analytics 4) was slow, Google announced in March 2022 that it would be sunsetting GA3 by July 1, 2023....

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Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

8 min read

Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

HubSpot's annual Inbound conference was in full swing as a hybrid event earlier this month in Boston. The attendance was split, with about 10,000 in...

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What is a HubSpot Portal Audit?

4 min read

What is a HubSpot Portal Audit?

When we encounter a company that has had HubSpot for a couple of years or more frequently our first recommendation is a HubSpot portal audit. Yes,...

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How to Conduct a QA Process for Smoother HubSpot Migrations

3 min read

How to Conduct Website QA for a Smooth HubSpot CMS Migration

Whether you are migrating a website or blog over to HubSpot or creating an entirely new HubSpot site, having a solid quality assurance process can...

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Why you need a fractional hubspot admin

4 min read

Why do you need a Fractional HubSpot Administrator?

Welp. HubSpot is all grown up now. 😱 It's a professional-grade CRM with big (sometimes ugly) CRM problems. In no time, your brand new pretty little...

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Getting the Most Out of Hubspot's Filters and Lists

2 min read

Getting the Most Out of Hubspot's Filters and Lists

HubSpot has many powerful features that make life easier for sales and marketing teams at organizations of all sizes. Filters and lists are the...

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Spoiler Alert Attribution Reporting is a Scam

6 min read

Spoiler Alert: Attribution Reporting is a Scam

Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove...

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5 Ways HubSpot Helps SaaS Companies Scale

3 min read

5 Ways HubSpot Helps SaaS Companies Scale

SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages,...

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9 Reasons Why You Need to Migrate Your Blog to HubSpot

3 min read

9 Reasons Why You Need to Migrate Your Blog to HubSpot

Unless you built your website on HubSpot from the beginning, your company domain is probably hosted elsewhere, such as WordPress, Webflow, or another...

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Using HubSpot Meeting Links to Create Calendar Magic

7 min read

Using HubSpot Meeting Links to Create Calendar Magic

What HubSpot sales automation tool do we get the MOST pushback on from old-fashioned sales reps? Maybe not surprisingly it's the HubSpot Meetings...

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