A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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HubSpot (2)

2 min read

Top 3 HubSpot Updates to Check Out

We are excited to share some of HubSpot’s recent updates: 

  1. Upgrade to inbound calling functions and forms
  2. Forms associations to campaigns
  3. New ACH recurring payments functionality.

Keep reading to find out what this means for you!

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5 min read

How Marketers Can Leverage the Sequences Tool in HubSpot Sales Professional

Do you want to squeeze more shameless cold emails out of your overworked SDRs? Try this trick! One of the most valuable tools unlocked with HubSpot Sales Professional is Sequences, which enables the automated sending of personalized sales-focused emails...

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4 min read

Don’t Publish and Forget: How You Can Repurpose Four Types of Content

One mistake companies often make is treating their content as a single-use piece without considering the time and money spent creating it. This post will explore strategies to maximize return on this investment by turning individual content pieces into...

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3 min read

How to Opt Unsubscribed Contacts Back Into Email

"A customer has opted out of my email! But they need to get these emails! What should I do?" As with all things Orange Marketing, a particularly HubSpot perspective.

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3 min read

List-Based Ad Retargeting Using AdRoll: An Affordable Tactic to Grow B2B Brand Awareness

When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found consistently effective and affordable for startups seeking to buy brand advertising is list-based...

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3 min read

The Ultimate Landing Page Checklist - Get It Now!

Landing pages are one of the most important components of a successful marketing website. While your home page serves as a one-stop-shop for all visitors, landing pages are focused on promoting a particular offer promoted strategically through content...

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4 min read

11 Steps to Ensure Google Indexes Your New Website

Clients ALWAYS ask us, "What is the trick to rank #1 on Google for our website?" Welp, it's not the 2000's kids. There are no tricks anymore. However, there are basic things you can do to ensure you rank as high and as quickly as you possibly can.

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3 min read

Keyword Strategies No Longer Work for SEO. Here’s What You Should Do Instead.

Our clients often ask us what SEO keyword strategy is for them. Our answer is basically “we don’t have one” as search engines have become more sophisticated and now care more about how much authority you have on a topic instead of specific keywords. As a...

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3 min read

Three’s a Crowd: Why Adding Outreach or Salesloft to your HubSpot/Salesforce Integration is a Bad Idea

One challenge marketers encounter when switching their organization to HubSpot is the need to integrate their Salesforce CRM, to their separate sales enablement tool like Outreach or Salesloft. It never goes well. 

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4 min read

5 Ways to Reach High-Value Prospects for B2B SaaS Companies

These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu, especially if you don’t have a bottomless budget thanks to a massive fund raise, so here are five that we’ve...

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