A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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HubSpot (4)

2 min read

Solved: How do I add personalized custom images to HubSpot emails?

Problem: Our client wanted to use a custom image for each company to which they were sending a specific email. It seems so simple. 😭  After research, tinkering, and no perfect solution, we figured out exactly how to do it. Read on!

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4 min read

Don't be fooled. Building B2B Websites is not Rocket Science.

Don't let some agency fool you. 😲 A new B2B website does not need to take 6-12 months and cost your entire annual marketing budget. Building websites from the code up and using a designer to create every single page's look and feel is old school and...

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2 min read

Client Holiday Gifts During COVID? An Entertaining B2B Process Using HubSpot

We enjoy using the holidays as a good excuse to say THANK YOU to our clients and supporters who hang in there with us through thick and thin. And this year, of all years, we felt we needed to take holiday gifts up a notch. BUT HOW? We could not send...
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12 min read

New Features and Best Practices Fresh out of HubSpot's Inbound 2020

This year's Inbound may have been missing the Boston atmosphere, a flashy marketing showroom floor, and in-person networking events, but HubSpot did not fail to deliver powerful feature announcements, in-depth marketing expert sessions, and an attentive...

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9 min read

SaaS Companies Take Notice - Powerful New HubSpot Features Announced

Inbound time is always exciting for HubSpot agencies like Orange Marketing. Just like other SaaS companies, HubSpot releases many of its features throughout the year, and then “bundles” them into announcements at big events like Inbound. Even if we’re...

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3 min read

SaaS Medical Startup's Website Makeover Doubles Traffic and Leads

Overview

An education technology startup that sells advanced extended reality apps to medical and nursing schools reached out for marketing support amid a fundraising round.

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3 min read

Why HubSpot’s Website CMS Hub is a WordPress Killer

And, why Orange Marketing recommends Hubspot 100% over any other website CMS.

The launch of HubSpot’s powerful, user-centric CMS is a total game-changer and WordPress killer. We know that these are strong fighting words. We are taking the gloves off,...

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3 min read

SaaS Startups: Eight Reasons to Build Your Website on HubSpot CMS

Our goal is to convince our SaaS startups to stop wasting time building WIX, Squarespace or WordPress websites and encourage them to get on the right tool from the get go that will support growth through multiple funding rounds, buyout or IPO.

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3 min read

Migrating a Blog From WordPress to HubSpot

Migrating a blog from WordPress to HubSpot is not as daunting as you may think. In our post Website Migration: Moving From WordPress to HubSpot, we gave step-by-step instructions on how to migrate a WordPress website to HubSpot. Today we outline the...

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4 min read

HubSpot Webinar Series Looks At Marketing Strategy Shifts Due To COVID-19

HubSpot has a new weekly webinar series covering the shifts in marketing and selling strategies they see in response to COVID-19. The Adapt2020 series aims to help businesses build strategies for today's situation and gear up for the new norm facing us.

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