A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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HubSpot (6)

2 min read

Top Marketing Tips, Guides, and Checklists of 2019

2019 was an amazing year of growth for us that included a website refresh, new teammates, and a marketing video series roll out. As we reflect on the year, we've put together our top 5 blog posts of 2019 and highlight our major guides, checklists, and...

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5 min read

11 Actionable Marketing Tactics We Learned from Inbound 2019

More than 26,000 marketing and sales professionals attended HubSpot’s Inbound 2019 conference in Boston. Our Orange Marketing team has attended Inbound for the past three years and it is always an exceptional learning experience!

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4 min read

BioMedGPS SmartTRAK Plays the Long Game With Content Marketing

How we helped a medical device research company increase traffic and grow leads

Overview

SaaS startup BioMedGPS SmartTRAK, a leading B2B provider of market data, advisory services, and analysis for the orthopedic, wound, and neuro therapies medical...

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3 min read

HubSpot Sequences vs. Workflows: What's the Difference?

Everyone wants to be able to send multiple messages to prospects in a given order. Or maybe based on actions taken or not taken by the prospect. HubSpot was designed to make this very do-able, and even (gulp), easy.

Based on multiple conversations with...

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5 min read

Case Study: iNymbus Punched Through Their Sales Lead Problem!

SaaS Startup Founder and CEO, Sreedhar Narahari, had a problem. He and his sales team had sold in or presented their clever product for automatically disputing retailer and shipper chargebacks and deductions, from the likes of Amazon and Walmart, to...

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1 min read

What's New: HubSpot Business Card Scanner App

HubSpot has revitalized its Android business card scanner app and has launched an integrated business scanner app for iOS. We have never had a fully integrated solution that works both for Android and iOS. 

 

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4 min read

Setting Up Your HubSpot Free CRM - The Fundamentals

HubSpot is one of the most popular tools for startups, and for good reason! Ease of use, fantastic pricing, and a product that grows as you grow are just a few of the benefits. While HubSpot is incredibly easy to get started with, we've seen some common...

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2 min read

Don't Knock It 'Til You've Tried It

I was recently fortunate to spend a 9-week sales training course with Dan Tyre, an early HubSpot employee, super sales coach, and all-around fabulous (and very enthusiastic) guy. I was "required" to get off my butt, literally and figuratively, to learn...

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3 min read

Startup Marketing Technical Tasks - Naming Convention and Folders

Ok, so you’re being a good startup and you’ve got yourself some marketing automation. That’s awesome, you’re going to need it. While you get it set up, do yourself a favor and keep things organized before you get going too far, because it’s a real hassle...

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