A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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HubSpot (5)

5 min read

Why Host Your Website on HubSpot & How to Migrate Websites to HubSpot's CMS

Helpful Tips from HubSpot's New Website CMS Implementation Certification

HubSpot just released an entirely new CMS Hub. We recently took the course on Website and CMS integration which covers everything from why host a website on HubSpot ... to how to...

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3 min read

FreightPOP Case Study: From HubSpot to Hot Spot

How Orange Marketing helped a seed funded SaaS company grow its sales and marketing programs - and beat their bookings goals by almost 30%.

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1 min read

New HubSpot Feature: Personalization Token "Placeholder"

Editors Note: This feature is in public beta. Ask your HubSpot rep if you don't already have it!

Nope. That wasn't a mistake of personalization (though I have seen some really bad ones.) In fact, this new feature is to PREVENT mistakes of personalization!

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3 min read

Tips for Creating HubSpot Chatbots

If you would like to qualify some of your website traffic for your sales team through an automation tool, building a chatbot is a terrific option. Asking visitors questions will allow you to qualify that lead and then put a series of actions in place so...

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3 min read

Migrating From WordPress to HubSpot: Step-by-Step Instruction

Whether you are migrating your own WordPress website to HubSpot or you are with an agency looking to do this for a client, you have made a fantastic decision! The HubSpot CMS is just a way easier platform to use, with an intuitive interface, and without...

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2 min read

Top Marketing Tips, Guides, and Checklists of 2019

2019 was an amazing year of growth for us that included a website refresh, new teammates, and a marketing video series roll out. As we reflect on the year, we've put together our top 5 blog posts of 2019 and highlight our major guides, checklists, and...

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5 min read

11 Actionable Marketing Tactics We Learned from Inbound 2019

More than 26,000 marketing and sales professionals attended HubSpot’s Inbound 2019 conference in Boston. Our Orange Marketing team has attended Inbound for the past three years and it is always an exceptional learning experience!

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4 min read

BioMedGPS SmartTRAK Plays the Long Game With Content Marketing

How we helped a medical device research company increase traffic and grow leads

Overview

SaaS startup BioMedGPS SmartTRAK, a leading B2B provider of market data, advisory services, and analysis for the orthopedic, wound, and neuro therapies medical...

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3 min read

HubSpot Sequences vs. Workflows: What's the Difference?

Everyone wants to be able to send multiple messages to prospects in a given order. Or maybe based on actions taken or not taken by the prospect. HubSpot was designed to make this very do-able, and even (gulp), easy.

Based on multiple conversations with...

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5 min read

Case Study: iNymbus Punched Through Their Sales Lead Problem!

SaaS Startup Founder and CEO, Sreedhar Narahari, had a problem. He and his sales team had sold in or presented their clever product for automatically disputing retailer and shipper chargebacks and deductions, from the likes of Amazon and Walmart, to...

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