A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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HubSpot (3)

🙄 Snarketing Alert: Stupid Automated Sales Emails

7 min read

🙄 Snarketing Alert: Stupid Automated Sales Emails

If you have a job in any tech company, you get dozens of stupid automated sales emails every day. Tools like HubSpot, Outreach.io and Reply.io have...

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5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

3 min read

5 Third Party HubSpot Integration App Categories That Can Help You Break Through the Clutter

Reaching prospects is hard these days. We put together a list of 5 HubSpot integrated tools to help you break through the clutter and personalize...

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Transitioning to Google Analytics 4 for HubSpot Users

2 min read

Transitioning to Google Analytics 4 for HubSpot Users

Though initial adoption of the new GA4 (Google Analytics 4) was slow, Google announced in March 2022 that it would be sunsetting GA3 by July 1, 2023....

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Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

8 min read

Inbound 2022 - Standing Out And Connecting With Fatigued Audiences

HubSpot's annual Inbound conference was in full swing as a hybrid event earlier this month in Boston. The attendance was split, with about 10,000 in...

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What is a HubSpot Portal Audit?

4 min read

What is a HubSpot Portal Audit?

When we encounter a company that has had HubSpot for a couple of years or more frequently our first recommendation is a HubSpot portal audit. Yes,...

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How to Conduct a QA Process for Smoother HubSpot Migrations

3 min read

How to Conduct Website QA for a Smooth HubSpot CMS Migration

Whether you are migrating a website or blog over to HubSpot or creating an entirely new HubSpot site, having a solid quality assurance process can...

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Why you need a fractional hubspot admin

4 min read

Why do you need a Fractional HubSpot Administrator?

Welp. HubSpot is all grown up now. 😱 It's a professional-grade CRM with big (sometimes ugly) CRM problems. In no time, your brand new pretty little...

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Getting the Most Out of Hubspot's Filters and Lists

2 min read

Getting the Most Out of Hubspot's Filters and Lists

HubSpot has many powerful features that make life easier for sales and marketing teams at organizations of all sizes. Filters and lists are the...

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Spoiler Alert Attribution Reporting is a Scam

6 min read

Spoiler Alert: Attribution Reporting is a Scam

Marketers are about metrics. We’ve been drilled that if you can’t measure it, it doesn’t matter. And, FOREVER, marketing has had to constantly prove...

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5 Ways HubSpot Helps SaaS Companies Scale

3 min read

5 Ways HubSpot Helps SaaS Companies Scale

SaaS startups typically use a marketing and sales tech stack that looks like: MailChimp for email, Pipedrive for sales, Unbounce for landing pages,...

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