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From Perplexity to Google AI Overviews: The New Era of Search Optimization

From Perplexity to Google AI Overviews: The New Era of Search Optimization

[Written by Guest Blogger and Zupo Founder, Jason Khoo] Search depth and intent assessment are evolving at a faster rate than ever. This growth is fueled primarily by advancements in AI. Tools like Perplexity and Google’s AI Overviews are changing...

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Top HubSpot Updates - Monday Recap - September 15, 2025

Top HubSpot Updates - Monday Recap - September 15, 2025

With HubSpot rolling out new features every week, it can be tough to know which ones really matter — and that’s where we come in. This week’s updates...

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Highlights From INBOUND 2025: AEO, AI Agents, and HubSpot's Next Chapter

This year’s INBOUND was, by all accounts from our team, absolutely exceptional. Hosted in a new city for the first time ever, the event was brimming...

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Top HubSpot Updates - Monday Recap - September 8, 2025

Top HubSpot Updates - Monday Recap - September 8, 2025

HubSpot just wrapped its annual INBOUND conference, and as expected, the product updates are packed. From brand-new tools like Marketing Studio and...

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INBOUND 2025: Unified, Smarter, Faster: Here’s What Matters

INBOUND 2025 - Unified, Smarter, Faster: Here’s What Matters

Buckle up marketers, HubSpot's fresh announcements at INBOUND are anything but boring! Here is your straight-to-the-good-stuff highlight of the...

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Zero-Click Internet: What Marketers Are  Saying About An AI-Driven

Zero-Click Internet: What Marketers Say About The AI-Driven "Death of Websites"

We're all watching our website traffic drop. The prominence of users searching for information by asking their favorite virtual or AI assistant is...

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Top HubSpot Updates - Monday Recap - August 25, 2025

Top HubSpot Updates - Monday Recap - August 25, 2025

This week’s HubSpot updates are all about smarter workflows, cleaner reporting, and tighter content integration. Whether you’re building custom...

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Top HubSpot Updates - Monday Recap - August 18, 2025

Top HubSpot Updates - Monday Recap - August 18, 2025

HubSpot’s latest updates bring fresh ways to dig deeper into your data, clean up your lists, and track where your traffic is really coming from....

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Orange Marketing Wins Bronze Stevie® Award for The Truth About Email Deliverability

Orange Marketing Wins Bronze Stevie® Award for The Truth About Email Deliverability

We’re thrilled to share some exciting news! Orange Marketing has been awarded a Bronze Stevie® Award in the Best Ebook category in the 2025...

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Your Sales Playbook Is a Mess.  AI Can Fix That.

Your Sales Playbook Is a Mess. AI Can Fix That.

A lot of B2B teams either don’t have a sales playbook, or it’s buried in a Google Drive folder labeled something like “Sales Resources – FINAL v27,”...

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