Orange Marketing
If email is an important part of your marketing strategy, building your list and creating great content are only part of the job. Your emails also have to reach the inbox.
That is why we love ZeroBounce. And we are writing this article to explain it from our perspective as marketers and a HubSpot partner.
Orange Marketing believes ZeroBounce is the best email deliverability product on the market: we use it ourselves, and we are partners with ZeroBounce. For $99 per month, ZeroBounce ONE combines email validation credits with a robust suite of deliverability tools in one dashboard. It gives marketers a practical way to protect their sender reputation, troubleshoot inbox placement problems, and keep bad data from undermining otherwise strong campaigns.
In the video below, Orange Marketing Founder & CEO Rebecca Gonzalez gives a quick tour of the platform and shows exactly why we consider it an invaluable part of our marketing tech stack.
Why Email Deliverability Deserves More Attention
Your email list is one of your company’s most valuable marketing assets—but only if you can reach the people on it.
Invalid addresses, spam traps, poor sender reputation, authentication issues, and problematic email content can all hurt deliverability. And when emails land in spam instead of the inbox, the time and money invested in your campaign are largely wasted.
The frustrating part is that many deliverability problems are invisible. Your email platform may show that a message was sent, but that does not tell you where it landed or why a particular provider filtered it.
ZeroBounce helps make those problems visible—and gives you tools to address them.
What You Get With ZeroBounce ONE
ZeroBounce ONE starts at $99 per month and includes 10,000 email validation or scoring credits each month. Unused validation credits roll over and do not expire. The plan also includes inbox placement tests, email server tests, warmup seeds, blacklist monitors, DMARC monitoring, and email finder/domain searches.
Here are the features we find especially valuable.
1. Email Warmup That Supports Sender Reputation
ZeroBounce’s email warmup tool helps a sending mailbox establish and maintain healthy engagement signals. It sends, receives, and interacts with emails through a network of warmup accounts, helping mailbox providers see consistent, positive activity from your address.
At Orange Marketing, we send marketing emails from a dedicated subdomain and keep warmup running consistently on the sending mailbox. When we first configured it, some messages landed in spam. Over time, we saw that improve.
For a company that relies on email to generate leads or revenue, this tool alone can justify the subscription.
2. Inbox Placement Testing Before You Hit Send
An email can look perfect in your marketing platform and still end up in spam. Inbox Placement Testing lets you send a campaign to a test list and see how major mailbox providers, including Gmail, Outlook, Yahoo, Hotmail, and AOL, handle it.
The provider-level results are extremely useful when troubleshooting. During a recent Orange Marketing webinar campaign, our tests uncovered inconsistent spam placement and even flagged a large block of invisible characters within the email body. That is the kind of issue you may never spot by simply proofreading the visible email.
With that information, we could simplify the message, adjust the content, and test again before sending it to our full audience.
3. 10,000 Monthly Email Validation Credits
ZeroBounce ONE includes 10,000 validation or scoring credits each month. Those credits allow you to analyze your database and identify addresses that may create problems, including invalid emails, abuse accounts, disposable addresses, spam traps, and other high-risk contacts.
We recommend validating your full marketing database regularly—quarterly is a strong starting point for many organizations—and using automated workflows in your CRM or email platform to suppress contacts that should not receive marketing email.
Because unused validation credits roll over and do not expire, smaller companies can accumulate credits between larger database cleanups.
4. Blacklist, DMARC, and Email Health Monitoring
Deliverability is not a one-time project. Sender reputation, authentication, and domain health need ongoing attention.
ZeroBounce helps monitor whether your domain or IP appears on an email blacklist and can alert you when something changes. Its DMARC monitoring and email server testing tools also surface potential authentication or configuration issues involving records such as SPF and DMARC.
You can also connect Google Postmaster Tools to review deliverability data and watch for changes in domain reputation, authentication, and delivery errors. These insights give your team an earlier warning when something is wrong—before a decline in opens or leads becomes the first clue.
And when the issue gets technical, ZeroBounce’s deliverability experts can help interpret the data and determine the next step.
5. HubSpot Integration and Real-Time Form Validation
ZeroBounce integrates with HubSpot, making it easier to bring lists into the platform for validation and return results to your CRM.
You can also add real-time email validation to supported HubSpot forms. When someone enters an invalid or unacceptable address, the form can prevent the submission before bad data enters your database. For high-volume B2B or consumer marketing programs, that can be incredibly valuable.
Real-time validation helps protect more than deliverability. It can also reduce fake signups, improve lead quality, and keep your team from wasting time on unusable contact information.
Is ZeroBounce ONE Worth $99 a Month?
In our experience: absolutely.
If your company sends marketing email and relies on that email to produce engagement, leads, or revenue, $99 per month is a modest investment in protecting the value of your list and the work your team is already doing.
You could purchase separate tools for list validation, warmup, inbox placement testing, blacklist monitoring, and authentication insights. What makes ZeroBounce ONE so useful is that these capabilities live together in one dashboard and help you see the bigger picture of your email health.
We do not recommend ZeroBounce because we were handed a sales script. We recommend it because Orange Marketing pays for it, uses it, and sees the value firsthand. We chose to become a partner because we genuinely believe it is the strongest email deliverability platform available.
Start With a Free ZeroBounce Account
You do not have to commit to ZeroBounce ONE to explore the platform. You can create a free ZeroBounce account with no credit card required and receive a limited set of free benefits that replenish monthly.
If email matters to your business, take deliverability seriously. A cleaner database, stronger sender reputation, and better visibility into inbox placement can make every campaign you send more effective.
Want to improve your email deliverability? Watch our on-demand webinar with ZeroBounce to learn what’s really blocking your B2B email, and how to fix it.
